midas presentation february 2nd, 2009 final
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…Partnership For 21st Century Marketing
“Barak Obama becomes first President in history to win an election by leveraging the power of the internet through online social networking.” One Touch eMarketing
MySpace Friends?
1,323,746
One Touch eMarketing
Loyal customers are just waiting to be found. They have already invested in your products or services and are just waiting to be noticed. Before you begin planning your budget for new acquisitions, understand the investors who have purchased stock in your future."
One Touch eMarketing
20th Century Marketing
Market to 5000 to reach 500
21st Century Marketing
Personally Market to 500 to Influence 5,000
Who influence 50,000
Who Influence
5,000,000
It’s Time
21st Century Marketing
5,000 People That Want to Hear Your Message
More Valuable
Than 5,000,000 Who Don’t
The New Math
What is a Loyal Customer?What is a Loyal Customer?1
► Loyal customers are invested in your history and future success
► Pricing. You negotiate prices with satisfied customers. You negotiate costs with loyal customers
► Payment. Satisfied customer pay at their discretion. Loyal customers pay on time
What is a Loyal Customer?What is a Loyal Customer?2
► Contract. You will need a contract to keep many satisfied customers in place. You have a virtual lifetime contract with your loyal customers
► Competitive data. Your satisfied customers are seeking competitive data. Your loyal customers are sharing competitive data
► Perception. Satisfied customers perceive you as a commodity provider. Loyal customers perceive you as a partner
What is a Loyal Customer?What is a Loyal Customer?3
► Turnover. You will experience turnover rates of 15% or higher with satisfied customers. The turnover rate of loyal customers will be less than 5% and will be for reasons out of your control
► Difficult times. Satisfied customers will leave you. Loyal customers will stay by your side
► Referrals. Satisfied customers become referrals of your competitors. Loyal customers willingly provide referrals to you
Who is a Loyal Customer? Who is a Loyal Customer?
► Repeat customers spend 60% more than new customers
► Referrals among repeat customers are 107% greater than non-customers
► It costs 6 times more to sell something to a prospect than to sell that same thing to a customer
► Customers who belong to a loyalty program visit twice as often and spend 4 times as much as those that don’t
2121stst Century Marketing Century Marketing
Web
Email Marketing Social Networking MySpaceWordPressYouTubeTwitterSocial
Networking
Search Engine Optimization
“In the middle of difficultly lies opportunity.”
Albert Einstein
“It’s time to give your customers what they want – not the other way around” Albert Einstein Victor Collx
In a recession like this [or no matter when], marketers should focus on the measurability of their online and social applications and think in terms of building long-term assets…
You Should Be You Should Be BullishBullish in A in A RecessionRecession
…not one-off campaigns to boost quarterly sales.
Josh Bernoff – Forrester Research
The Power of Relationships
Sales & ProfitsInvestment ($ and time)
Keep current relationships strong while looking for new business
Most new andgrowing businessesfocus on acquisition
Most profits are generated by repeat customers
Who We AreWho We Are1
Full Service eMarketing Solutions Provider
Web Design
Email Marketing
Social Networking
Design
MySpaceWordPressYouTubeTwitterSocial Networking
Design
SEO Services
Who We AreWho We Are2
Fully Integrated Solutions
Web Design
Email Marketing
Social Networking
Design
SEO Services
Web DesignWeb Design
Who We AreWho We Are3
…to Help You Get the Most Return from your Investment
eMarketing Consulting
The BeginningThe Beginning
So, Where Do We Begin?
Email MarketingEmail Marketing1
► Email delivers one of the lowest costsper order
► Email's ROI index is 70 percent higher than any other direct-response marketing vehicle
DMA, 2006► 83% of marketers surveyed said that they thought 2007 ROI for Email will increase over last year Datran Media Research
Email MarketingEmail Marketing3
► B2C marketers will spend 11% of total marketing budget on email marketing in 2007 DMA, Nov 2006► B2B marketers will allocate 6.5% of their marketing budget to email marketing in 2007
DMA, Nov 2006
► 45% say best performing onlineadvertising tactic is emailing your in-house list CMO Council, 2006
For every dollar spent on Email marketing in 2007, marketers can expect an estimated Return on Investment. Direct Marketing Association, 2007
Return on Investment Return on Investment
$48.29???
Whose Using Email For Marketing?Whose Using Email For Marketing?1
► Email has reached almost universal penetration, with 97% of consumers & 94% of marketers using the channel Forrester, 2007
► 87% of Consumers online time is spent reading their emails Jupiter Research
► 82% of marketers choose email marketing as the most important advertising media they planned to use in 2008 Datran Media, 2008
Whose Using Email for Marketing?Whose Using Email for Marketing?2
► 81% of marketers planned to increase spending on email marketing in 2007
Alterian, 2007
► US spending on email advertising will grow to $2.1 billion by 2012 from $1.2 billion in 2007
JupiterResearch, 2007
Email Services and Usage Growth Email Services and Usage Growth CycleCycle
Not Convinced? Hammer Required!
Everyone is doing it!
• 75% of businesses have email lists
• 13% of total marketing budget is
spent on email
When asked what consumers would
like email to replace:
• 40% direct mail
• 54% replace telemarketing
• 45% replace in-person sales calls
Source: Association for
Interactive Marketing, DoubleClick Study
E-MAIL ME THAT
When asked e-mail usage in daily
Business activities, 85% said they
use e-mail to communicate with
customers, 80% said they
communicate with partners and
business associates via e-mail,
and 67% e-mail potential buyers
Source: Interland
How We Do ItHow We Do It1
► Full Service Email Solutions Provider
► Our Solutions are designed to recruit, develop, and motivate relationships with our clients most valuable customers
► Our solution's strengthen customer relationships through value and trust, in turn, increasing profits.
How We Do ItHow We Do It2
► Permission-based communication on monthly basis and reward loyal customers
► Recruitment of new customers at store level and thru online website subscribe capability
► Personalized and permission-based custom designed HTML Emails
How We Do ItHow We Do It3
► Post program campaign analysis
► Custom design, execute, and manage campaigns
► Full training & marketing support
FeaturesFeatures
► Customer eSurveys (database driven)
► Personalized monthly ePostcards, eNewsletters coupled with eCoupons
► Full training & marketing support
FeaturesFeatures
► Dedicated Account Manager/eMarketing Consultant
► Trigger Point eCampaign Viewer
► Custom customer focused web design1. Auto Auto
EducationEducation2. Safety Safety
EducationEducation
BenefitsBenefits
► Educate your customers
► Develop TRUETRUE Customer Loyalty
► Provide web-based monthlyonthly communication channel
► Seamless integrate and maximize ALLALL marketing venues
BenefitsBenefits
► Generate repeat sales
► Increase sales conversion
► Gain valuable feedback from your customers
BenefitsBenefits
► Build true value and trust
► Increase unique visitors to your website
► Cost effective
► We do all the work for you
eNewsletterseNewsletters
► Midas Of Maryland
► Hogan & Sons
Integrated with OTM Website Design
Integrated with Customer Website Design
* Please click on custom “Tell a Friend”, “Subscribe”, & “Privacy Policy” Links in eNewsletters
Welcome EmailWelcome Email
► Midas Of Maryland
► Manassas Midas
Email Customer Receives after Subscribing
Email Customer Receives after Subscribing
Web DesignWeb Design
► Midas of Maryland
► WestGate Shell
Trigger Point eCampaign ViewerTrigger Point eCampaign Viewer
►Trigger Point Features and BenefitsTrigger Point Features and Benefits (PDF) Click Here for Client
Module
…Partnership For 21st Century Marketing
Partnership Partnership
OTM SEAMLESS INTEGRATIONOTM SEAMLESS INTEGRATION
ePostCardsePostCards
ePostCardsePostCards
ePostCardsePostCards
ePostCardsePostCards
ePostCardsePostCards
ePostCardsePostCards
Topics of DiscussionTopics of Discussion
Who We Are
What We Do
How We Do It
One Touch eMarketing Features
One Touch eMarketing Benefits
Custom eNewsletter
Custom Website
One Touch eMarketing The Only Source for 21st Century Marketing The Only Source for 21st Century Marketing
One Touch eMarketing The Only Source for 21st Century Marketing The Only Source for 21st Century Marketing