MIDLANDS GIVESInformational

Session

 

WELCOME

 

Presenter:Nancye Bailey,Midlands Gives

Coordinator

 

AGENDA• The Basics• Results• The Details• What Next• Q&A

 

The Basics

 

WHO?Q. Who is Central Carolina Community

Foundation

A. The Foundation is the Midlands expert on philanthropy. We are a nonprofit

organization that links charitable people and businesses with areas of need in our

community.

 

WHAT?

Q. What is Midlands Gives?

A. Midlands Gives is a 24-hour online giving event to benefit nonprofits in

the 11 counties served by the Central Carolina Community Foundation.

 

WHEN?

Q. When is Midlands Gives?

A. Midlands Gives will take place on Tuesday, May 3, 2016, beginning at

12:00:01 am and will end at 11:59:59 pm.

 

WHERE?

Q. Where is Midlands Gives?

A. Midlands Gives is an online event taking place on the

www.MidlandsGives.org website.

 

WHY?

Q. Why should my nonprofit organization participate in Midlands

Gives?

A. Midlands Gives is an opportunity for your organization to increase awareness, donors and dollars.

 

HOW?

Q. How can my nonprofit organization participate in Midlands Gives?

A. If your organization meets the eligibility requirements you can

sign up today at www.MidlandsGives.org.

 

Eligibility Requirements for Participation:

• Must be a 501(c)3 in good standing

• Must have a profile on GuideStar

• Must have an office located in Calhoun, Clarendon, Fairfield, Kershaw, Lee, Lexington, Newberry, Orangeburg, Richland, Saluda or Sumter counties

 

Additional Requirements for Participation:

• Must complete Participation Agreement

• Must attend one Midlands Gives Campaign Training Session in March

• Must commit to donor outreach using the steps outlined in the nonprofit resources provided by the Foundation

• Must provide 24-hour staff or volunteer coverage for May 3 event

 

RESULTS

 

2014 RESULTS$704,932 raised150 participating nonprofits5,186 gifts made by 3,747 donors$194,000 in incentives, bonuses and prizes56% of donors gave on line for the first time22% of donors had never given to chosen NPO449 Tweets reached 800,000 Twitter feeds167,936 TV viewers were reached

 

2015 RESULTS

$1.5 million raised252 participating nonprofits11,300 gifts made by 7,000 donors

7th in the nation for dollars raised

51% increase

40% increase

100% increase

 

MORE FUN FACTS

$324,000 in incentives, bonuses, prizes46% gave to a nonprofit they had not supported in the past3.2 million television views5,500 TweetsMidlands Gives was trending on Twitter

 

The Details

 

WHAT IS THE SCHEDULE?• Registration is open until February 29

• SCANPO Training Webinars, Nov – Jan• MG Campaign Training, mid-March• Profile Completion by March 31• Major marketing and outreach in April• Midlands Gives Day – May 3

 

HOW MUCH CAN YOU RAISE?Average amount raised in 2015 was $3,000

This includes donations, prizes (if awarded), bonus pool money (if awarded), and matching funds (if applicable)

 

ADDITIONAL FUNDS

• Prizes• Matching Dollars• Bonus Pool

 

Prizes

A variety of prizes are offered each year to all participating organizations.

Examples from 2015:• Power Hours• Golden Egg• C-Note• Social Media Challenges• 50/50• County• First 100

Prizes are awarded to the nonprofit, not the donor

 

Bonus Pool

Bonus pools are additional funds offered by the Foundation’s partners for the benefit of organizations in specific geographic regions.

2016 bonus pools already secured:• Chapin: Greater Chapin Community Endowment • Orangeburg-Calhoun: Orangeburg-Calhoun Community

Foundation• Sumter• Kershaw

Bonus pool sponsors determine who is eligible and how the money is distributed.

 

Matching DollarsParticipating organizations are encouraged to seek matching dollars for Midlands Gives

Suggested matching dollar resources:• Your board• Local businesses• Dedicated donors• Staff

Matching dollars must be received in The Foundation office with instructions on how to apply them no later than April 29.

Sign up for SCANPO Webinar on January 19, 2016: Securing Challenge and Matching Grants for Giving Day: Offer Your Donors Motivation

 

DONOR ACQUISITION

• Nonprofits will receive contact information for all donors who gave to them on May 3

 

INCREASED AWARENESS

Collective efforts of the community increases awareness for all participating organizations:

• Media all play• Power of social media• Word of mouth• Dinner table conversations

 

WHAT DOES IT COST YOU?Central Carolina Community

Foundation underwrites the following:

• KIMBIA – the giving day software• Majority of the SCANPO Training

Webinars• MG Campaign Training• Prizes• Marketing/PR Campaign

 

Nonprofits are responsible for:

• $25 SCANPO Training Webinar Fee (optional)

• Credit Card Fees (average 3%)• KIMBIA Fee (2.99% per transaction)• Staff time• Promotion costs

The credit card and KIMBIA fees are deducted from the total raised by the nonprofit before the grant check is issued.

NEW in 2016

 

Average estimated cost for a nonprofit raising $3,000 from 50 gifts:

• $25 Social Media Training Fee• $90 Credit Card Fees• $14.95 KIMBIA Fee

 

How does that compare with average Donor Acquisition Costs?

DAC= $ spent on new donor acquisition/ # of new donors acquired

1. Capital Campaign/Major Gifts $ .05 to $ .10 per dollar raised.2. Corporations and Foundations (Grant Writing) $ .20 per dollar raised.3. Direct Mail Renewal $ .20 per dollar raised.4. Planned Giving $ .25 per dollar raised and a lot of patience!5. Benefit/Special Events $ .50 of gross proceeds.6. Direct Mail Acquisition $ 1.00 to $ 1.25 per dollar raised.7. National Average $ .20

 

HOW MUCH DOES THE FOUNDATION MAKE?

ZERO

 

TRAININGunderwritten by

• SCANPO Training Webinars – Optional

• MG Campaign Training - Required

 

SCANPO Training WebinarsOptional but highly encouraged

• Offered by SCANPO• Presenters: Kivi Leroux Miller and John Haydon• Cost for Midlands Gives participants $25 (all others $150)• Convenient webinar format• Easy sign up at www.midlandsgives.org• Topics include:

• Understanding your audience• Social media basics – 101• Social media taking it up a notch - 201• How to secure matching funds• Stewarding online donors• Engaging board members in fundraising

Organizations that participate in social media training for giving days are more successful that those that do not.

 

MG Campaign TrainingRequired for all Midlands Gives Participating Nonprofits

• Offered by Central Carolina Community Foundation• Presenters: Nancye Bailey, Heather Sherwin, Cherise

Arrendale• Choose from two session times• Topics Include:

• Putting your social media strategy to work• Prize/Matching Dollars and how they work• Day of logistics• What The Foundation is doing to promote the event• Engaging your board and volunteers• And MUCH, MUCH more!

At least one person from your organization must attend.

 

RESOURCES NEEDED

• Board support and engagement• Staff/volunteer support• Social media account• Donor email/mail list• A goal• Campaign strategy

 

TIME COMMITMENT

• Average is 30-50 hours throughout the campaign

• The more you put into it, the more you get out of it

 

HOW WILL WE HELP YOU?

• Email/phone support• Nonprofit toolkit• Suggested timeline• Campaign training• Day-of support

 

What Next?

 

REGISTER TO PARTICIPATE

www.midlandsgives.org

Click on the REGISTER button at the bottom of the page.

 

COMPLETE REQUIREMENTS

• Guidestar• Participation Agreement• Attend Campaign Training

 

AND…

• Consider SCANPO Training Webinars

• Develop strategy to engage your board

• Develop strategy to reach out to donors

• Access nonprofit toolkit and adapt for your use

 

FINALLY…

Make sure your KIMBIA profile is accurate and complete.

Check for:• Spelling• Grammar• Correct links, county, etc.

 

RESOURCES

 

WHERE DO I FIND HELP?

• www.midlandsgives.org, click on I AM A NONPROFIT

• Join the Midlands Gives Facebook Group and ask your peers

• Email MidlandsGives@yourfoundation.org

• Call 803.254.5601 and press #4

 

WHERE DO I FIND THESE SLIDES?

Step 1: Go to www.midlandsgives.org

Step 2: Click on I AM A NONPROFIT

Step 3: Look in the menu bar on the right under Midlands Gives and click on Resources for Nonprofits

 

Q & A