midseason 2009 broadcast television update
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MIDSEASON 2009 Broadcast Television Update. and Bill Brioux. The Reality of 2008-09. Last Season’s Writers Strike Took its Toll -Fewer Original Scripted Series -More Non-Scripted Programming -Lost Momentum for Freshman Product - PowerPoint PPT PresentationTRANSCRIPT
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MIDSEASON 2009BroadcastTelevision Update
and Bill Brioux
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The Reality of 2008-09
Last Season’s Writers Strike Took its Toll
-Fewer Original Scripted Series -More Non-Scripted Programming -Lost Momentum for Freshman Product -Proven Favorites Lost Steam
No One Benefited
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Only 8 of the 21 New Series From Last Fall Will Air This Spring
Eleventh Hour (CBS)Fringe (Fox)Gary Unmarried (CBS)Hole in the Wall (Fox)Life on Mars (ABC)The Mentalist (CBS)90210 (CW)Privileged (CW)
And Only One Show is a Bona Fide Hit
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Originality With a Familiar Twist is the Formula for Success
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The Casualties
America’s Toughest Jobs (NBC)Crusoe (NBC)Do Not Disturb (Fox)Easy Money (CW)The Ex List (CBS)In Harm’s Way (CW)Kath & Kim (NBC)Knight Rider (NBC)My Own Worst Enemy (NBC)Opportunity Knocks (ABC)Sylista (CW)Valentine (CW)Worst Week (CBS)
And the Results…
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Five Network Totals Season to-Date
Source: Nielsen Media Research data, 9/22/08-1/11/09 (Live + 7 Day) vs. 9/24/07-1/13/08 (Live + 7 Day)
Total Viewers: 39.22 million (- 7)
Adults 18-49: 12.8 rating/34 share (-10)
Adults 25-54: 15.2 rating/36 share (- 7)
Adults 18-34: 10.7 rating/32 share (-11)
Before
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Source: Nielsen Media Research data, 9/22/08-1/11/09 (Live + 7 Day) vs. 9/24/07-1/13/08 (Live + 7 Day)
CBS: 11.57 (no change) ABC: 9.22 (- 9) Fox: 8.26 (- 5) NBC: 8.06 (-10) CW: 2.11 (-23)
Total Viewers
Before
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Adults 18-49 Adults 25-54 Adults 18-34
CBS: 3.1/ 8 (- 6) Fox: 3.0/ 8 (- 6) ABC: 2.9/ 8 (-12) NBC: 2.9/ 8 (-12) CW: 0.9/ 2 (-18)
Source: Nielsen Media Research data, 9/22/08-1/11/09 (Live + 7 Day) vs. 9/24/07-1/13/08 (Live + 7 Day)
CBS: 4.1/10 (- 2)ABC: 3.5/ 8 (-10)Fox: 3.4/ 8 (- 3)NBC: 3.3/ 8 (-11)CW: 0.9/ 2 (-18)
Fox: 2.7/ 8 (-10) NBC: 2.5/ 8 (-11) ABC: 2.3/ 7 (-15) CBS: 2.1/ 6 (- 9) CW: 1.1/ 3 (- 8)
Before
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Top 20 Rated Programs
Total ViewersDancing With the Stars (ABC): 19.77 millionCSI (CBS): 19.75NCIS (CBS): 18.49Dancing With the Stars Results (ABC): 17.95The Mentalist (CBS): 17.65Desperate Housewives (ABC): 16.98Criminal Minds (CBS): 16.63Sunday Night Football (NBC): 16.27Grey’s Anatomy (ABC): 16.0660 Minutes (CBS): 15.51Two and a Half Men (CBS): 14.87CSI: NY (CBS): 14.71CSI: Miami (CBS): 14.10Survivor: Gabon (CBS): 13.81Without a Trace (CBS): 12.7024 (Fox): 12.61House (Fox): 12.23Cold Case (CBS): 12.21America’s Got Talent – Wednesday (NBC): 12.19The Biggest Loser (NBC): 11.92
Source: Nielsen Media Research data, 9/22/08-1/11/09 (Live + 7 Day) vs. 9/24/07-1/13/08 (Live + 7 Day) Bold = New
Before
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Top 20 Rated Programs
Adults 18-49Desperate Housewives (ABC): 6.4 rating/14 shareGrey’s Anatomy (ABC): 6.3/15Sunday Night Football (NBC): 6.2/15CSI (CBS): 5.6/13House (Fox): 5.0/13Two and a Half Men (CBS): 5.0/12The Office (NBC): 4.9/12Heroes (NBC): 4.9/11Survivor: Gabon (CBS): 4.6/12Dancing With the Stars (ABC): 4.6/11The OT (Fox): 4.5/13The Biggest Loser (NBC): 4.5/11Criminal Minds (CBS): 4.5/11Dancing With the Stars Results (ABC): 4.3/1024 (Fox): 4.3/10CSI: NY (CBS): 4.1/11CSI: Miami (CBS): 4.1/10The Mentalist (CBS): 4.1/10Brothers & Sisters (ABC): 4.0/10Family Guy (Fox): 4.0/ 9How I Met Your Mother (CBS): 4.0/ 9
Source: Nielsen Media Research data, 9/22/08-1/11/09 (Live + 7 Day) vs. 9/24/07-1/13/08 (Live + 7 Day)Bold = New
Before
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Will the Networks Pick Up Steam in
Midseason?
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14 New Series Slated to-Date in First Quarter 2009
Castle (ABC)Chopping Block (NBC)Cupid (ABC)Dollhouse (Fox)Game Show in My Head (CBS)Howie Do It (NBC)Homeland Security USA (ABC)Kings (NBC)Lie to Me (Fox)Momma’s Boys (NBC)Secret Millionaire (Fox)Superstars of Dance (NBC)13: Fear is Real (CW)True Beauty (ABC)
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Plus 15 Established Series
According to Jim (ABC)American Idol (Fox)The Bachelor (ABC)Celebrity Apprentice (NBC)Flashpoint (CBS)Friday Night Lights (NBC)Hell’s Kitchen (Fox)Law & Order (NBC)Lost (ABC)Medium (NBC)Primetime: What Would You Do? (ABC)Reaper (CW)Rules of Engagement (CBS)Scrubs (NBC)24 (Fox)
…And
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At Least 13 New Series in Second Quarter 2009 and Beyond
Better Off Ted (ABC)Courtroom K (Fox)Glee (Fox)The Goode Family (ABC)Harper’s Island (CBS)In the Motherhood (ABC)The Listener (NBC)Merlin (NBC)The Osbournes: Loud and Dangerous (Fox)The Philanthropist (NBC)Sit Down, Shut Up (Fox)Southland (NBC)The Unusuals (ABC)
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7:00 7:30 8:00 8:30 9:00 9:30 10:00 10:30
MON The BachelorDancing With the Stars – March 9
Samantha Who?
True BeautyCastle (March 9)
TUES Homeland Security USA
Scrubs Scrubs Primetime: What Would You Do?
Cupid (March 24)
WED Lost (R) Lost Life on MarsThe Unusuals (April 8)
THURS Ugly Betty Grey’s Anatomy Private Practice
FRI Wife Swap Supernanny 20/20
SAT Various Repeats
SUN America’s Funniest Home Videos
Extreme Makeover: Home Edition
Desperate Housewives
Brothers & Sisters
■ New Time Period
■ New Program
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7:00 7:30 8:00 8:30 9:00 9:30 10:00 10:30
MON The Big BangTheory
How I Met Your Mother
Two and a Half Men
Rules of Engagement
CSI: Miami
TUES NCIS The Mentalist Without a Trace
WED Old Christine
Gary Unmarried
Criminal Minds CSI: NY
THURS Survivor: Tocantins
CSI Eleventh HourHarper’s Island (April 9)
FRI Ghost Whisperer Flashpoint Numb3rs
SAT Game Show in My Head (two episodes)
Crimetime Saturday
48 Hours Mystery
SUN 60 Minutes The Amazing Race Cold Case The Unit
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7:00 7:30 8:00 8:30 9:00 9:30 10:00 10:30
MON Superstars of DanceChuck (Feb. 2) Heroes (Feb. 2)
Momma’s BoysMedium (Feb. 2)
TUES The Biggest Loser: Couples Law & Order: SVU
WED Chopping Block Life Law & Order
THURS My Name is Earl
Kath & KimAmy Poehler (April)
The Office
30 Rock ER Southland (April)
FRI Howie Do It Friday Night Lights
Dateline
SAT Drama Repeats Drama Repeats Drama Repeats
SUN Event Specials / Kings 8 p.m., Celebrity Apprentice (9-11 p.m.: March 1)
The Golden Globe Awards, SNL Film Festival, The Last Templar, Super Bowl XLIII
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Jay Leno 2009-10 Monday-Friday 10 p.m.
Audience will fluctuate by night and based on guests.
Local news could use stronger lead-in support.
But the network is expected to skew older because of five hours of Leno.
Conan O’Brien could, meanwhile, lose steam one hour earlier in late night.
Good Idea or Bad Idea?
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7:00 7:30 8:00 8:30 9:00 9:30
MON House 24
TUES American Idol Fringe
WED American Idol Lie to Me
THURS Bones Hell’s Kitchen
FRI Terminator: The Sarah Connor ChroniclesPrison Break (April 17)
Dollhouse
SAT Cops Cops (Repeat)
America’s Most Wanted
SUN Hole in the Wall
Hole in the Wall
The Simpsons
King of the HillSit Down, Shut Up
(April 19)
Family Guy
American Dad
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7:00 7:30 8:00 8:30 9:00 9:30
MON Gossip Girl One Tree Hill
TUES 90210 PrivilegedReaper (March 17)
WED 13: Fear is Real 90210 (R)
THURS Smallville Supernatural
FRI Everybody Hates Chris
The Game 13: Fear: is Real (R)
SAT
SUN Jericho (R) Sunday Night Movie
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7:00 7:30 8:00 8:30 9:00 9:30
MON Celebrity Expose Magic’s Biggest Secrets Revealed
TUES Street Patrol(two episodes)
Vice Squad(two episodes)
WED World’s Funniest Moments
The Tony Rock Project
Under One Roof
THURS My Thursday Night Movie
FRI Friday Night Smackdown!
SAT My Saturday Night Movie
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MONDAY
8:00pm8:00pm The BachelorDancing With the Stars – to 10 p.m.
(March 9)
The Big Bang Theory
Superstars of DanceChuck (Feb. 2)
Heroes(Feb. 2)
House Gossip Girl
8:30pm8:30pm How I Met Your Mother
9:00pm9:00pm Two and a Half Men
24
One Tree Hill
9:30pm9:30pm Samantha Who?
Rules of
Engagement
10:00pm10:00pm True BeautyCastle (March 9)
CSI: Miami
Momma’s Boys
Medium(Feb. 2)10:30pm10:30pm
■New Program
■ New Time Period
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8:00pm8:00pm Homeland Security USA
NCIS The Biggest Loser: Couples
American Idol
90210
8:30pm8:30pm
9:00pm9:00pm Scrubs The Mentalist
Fringe PrivilegedReaper(March 17)
9:30pm9:30pm Scrubs
10:00pm10:00pm Primetime:
What You You Do?Cupid (March 24)
Without a Trace
Law & Order: SVU
10:30pm10:30pm
TUESDAY
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8:00pm8:00pm Lost (R) New Adv. Of Old Christine
Chopping
Block
American Idol
13: Fear is Real
8:30pm8:30pm Gary Unmarried
9:00pm9:00pm Lost Criminal Minds
Life Lie To Me 90210 (R)
9:30pm9:30pm
10:00pm10:00pm Life on Mars
The Unusuals(April 8)
CSI: NY Law & Order
10:30pm10:30pm
WEDNESDAY
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8:00pm8:00pm Ugly Betty Survivor:Tocantins
My Name is Earl
Bones Smallville
8:30pm8:30pm Kath & KimAmy Poehler (April)
9:00pm9:00pm Grey’s Anatomy
CSI The Office Hell’s Kitchen
Supernatural
9:30pm9:30pm 30 Rock
10:00pm10:00pm Private Practice
Eleventh HourHarper’s Island (April 9)
ER
Southland (April)
10:30pm10:30pm
THURSDAY
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8:00pm8:00pm Wife Swap Ghost Whisperer
Howie Do It
Terminator: The Sarah Connor ChroniclesPrison Break
(April 17)
Everybody Hates Chris
8:30pm8:30pm The Game
9:00pm9:00pm Supernanny Flashpoint Friday Night Lights
Dollhouse
13: Fear is Real (R)
9:30pm9:30pm
10:00pm10:00pm 20/20 Numb3rs Dateline
10:30pm10:30pm
FRIDAY
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8:00pm8:00pm Various
Repeats
Game Show in My Head(two episodes)
Drama Repeats
Cops
8:30pm8:30pm Cops (Repeat)
9:00pm9:00pm Crimetime Saturday
Drama Repeats
America’s Most Wanted
9:30pm9:30pm
10:00pm10:00pm 48 Hours Mystery
Drama Repeats
10:30pm10:30pm
SATURDAY
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7:00pm7:00pm America’s Funniest Home Videos
60 Minutes Event Specials
The Golden Globe Awards, SNL Film Festival, The Last Templar,
Super Bowl XLII
Kings 8 p.m.
Celebrity
Apprentice9-11 p.m.March 1
Hole in the Wall
Jericho (R)
7:30pm7:30pm Hole in the Wall
8:00pm8:00pm Extreme Makeover: Home Edition
The Amazing Race
The Simpsons
Sunday Night Movie
8:30pm8:30pm King of the HillSit Down, Shut Up(April 19)
9:00pm9:00pm Desperate Housewives
Cold Case Family Guy
9:30pm9:30pm American Dad
10:00pm10:00pm Brothers & Sisters
The Unit
10:30pm10:30pm
SUNDAY
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26
New Series16
Returning
Midseason In Total
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Homeland Security USATrue Beauty
SITCOMS
DRAMAS
CastleCupid
The Unusuals
Better Off TedThe Goode FamilyIn the Motherhood
According to JimThe Bachelor
Here Come the NewlywedsLost
Scrubs (from NBC)Primetime: What Would You Do?
RETURNING
NON-SCRIPTED
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DRAMAS
Harper’s Island
RETURNING
Flashpoint
Rules of Engagement
NON-SCRIPTED Game Show in My Head
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DRAMAS
Kings
The Listener
Merlin
The Philanthropist
Southland
SITCOMS Amy Poehler Project
NON-SCRIPTED
Chopping BlockHowie Do It
Superstars of Dance
Celebrity ApprenticeFriday Night LightsLaw & OrderMedium
RETURNING
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DRAMAS
Courtroom K
Dollhouse
Glee
Lie to Me
SITCOMS
Sit Down, Shut Up
NON-SCRIPTED
The Osbournes: Loud and Dangerous
Secret Millionaire
RETURNING
American Idol
Hell’s Kitchen
24
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NON-SCRIPTED
RETURNING
Reaper
SITCOMS
In Summary…
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Is there a new breakout hit on the horizon?
Can the broadcast networks stop the bleeding?
Will too much crime solving on CBS take its toll?
Can American Idol last much longer on Fox?
Will ABC’s scripted hits stop losing steam?
Is five upcoming nights on NBC with Jay Leno too much?
Can the CW remain in existence?
STAY TUNED!!!
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MIDSEASON 2009BroadcastTelevision Update and Bill Brioux