MidtownPartners&Co.,LLC• StrategicConsul8ng

• EquityResearch• InvestmentBanking

November2017

IssuerMarke*ngChallenges

Pain Points:

§ Limitedvisibilityon“TheStreet”

§ Scarcityofequityresearch,establishedpricetargetsores*mates

§ Management*meandresourcesforoutbound/inboundinvestormarke*ng

§ Poorandineffec*vemessaging(knowingwhat’simportanttoinvestors)

§ Lackofinvestorfeedbackandpercep*onmapping

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Midtown Partners Solutions

• MidtownPartnersresearch:• Experienced,growingteam;widelydistributedreports

• Targettheappropriatepoten8alinvestoraudience• Ins*tu*onalvs.retail,shortvs.long-terminvestors,strategic,etc.

• Op8mizemessaging• FocusonitemsthataPracttargetinvestorbaseandinfluencedecisions• Managenewsannouncements(financialandcorporate),conferencecalls,investordecks,crisiscommunica*ons• Posi*onseniorexecu*vesasthoughtleaderstofinancial/tradepublica*onsandothermediaoutlets

• Facilitatenon-dealroadshows,conferences(WallSt./industry),investormee8ngsandearningcalls–serveascoordinator

• Collectinvestorfeedback;analyze“Street”percep8ons

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Strategic Consulting

ShapingandSharingtheMessage…withImpact

TargetAudience:§  Investorswhomayexpressinterestinthecompanywithpriorexperienceinpeers,industry,similarcapsizeissuers

§  Increasethecompany’sawarenessbyschedulingappropriateconversa*ons,conferencesandevents

MaximizeManagement’sLimitedTime:•  Manageandexpandcorporateemaillistoffollowersandtargets−sendingupdateswhenappropriate(inaddi*ontocorporatenewsreleasesforearningsandmaterialdevelopmentsrequiringfulldisclosure)

•  Provideongoingstrategiccounsel,communica*onsstrategy,monitordevelopmentswithpeers/compe*torsandkeyindustrynews

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STRATEGIC CONSULTING TEAM

ROBERT RINDERMAN JOHN CLARKE MICHAEL RINDOS ROME NEAL

Director, Strategic Consulting

•  Morethantwodecadesofexperienceincorporatecommunica*ons,investorrela*onsandasstrategiccounseltopubliclytradedcompanies

•  Advisedprivatelyheldorganiza*onsprovidingstrategicmarke*ng,communica*onsandbusinessdevelopment

•  RobearnedanMBAfromNYUSternSchoolofBusinessandaBSfromStateUniversityofNewYorkatAlbany.HehaspassedtheCFALevelIexam

CEO & Managing Dir., Investment Banking

•  From2003to2007,JohnwasPresidentandManagingDirectorofInvestmentBankingforH.C.Wainwright&Co.

•  DuringJohn’stenure,thefirmbecamethe3rdand4thleadingU.S.placementagentinnumberofclosedPIPEtransac*onsin2004and2005

•  Mr.Clarkehasworkedwithover100publiccompaniesandassistedinraisinginexcessof$500Millionindirectlyplacedprivatecapital

Managing Dir., Investment Banking

•  AveteranWallStreetEquityAnalyst/InvestmentBanker/StrategistwithadeepbackgroundinTMT(WirelessServices,Towers,M2M/Internetofthings/telema*cs,Satellites,DigitalMedia)andConsumer(Recrea*on,Retail/Restaurants,HealthyLiving,DigitalLife)

•  PriortoMidtownPartners,MichaelheldSeniorequityresearchassignmentsat:AegisCapitalCorp.,Rodman&Renshaw,HCWainwright,andUBSamongothers

•  MBAifromPaceUniversityandBSinFinancefromSUNY.

VP, Marketing

•  Over15yearsofexperienceasacontentcreator,seniormanager,marke*ngstrategist,anddivisionleader

•  Workedforglobalmediaorganiza*onsthatincludeCBSCorpora*on,theNewYorkDailyNews,andNewsCorpora*on.

•  RomeearnedanMBAfromColumbiaBusinessSchoolandaBAfromNewYorkUniversity.

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EQUITY RESEARCH TEAM

BILL RELYEA KRISHNA SHANKAR RICH TULLO

Director, Research

•  JoinedMidtownPartnersin2008

•  PreviouslyservedasDirectorofResearchatH.C.Wainwright&Co.

•  Prior,hedidresearchforanumberofins*tu*onallyfocusedinvestmentfirmsandworkedasaninvestmentbanker

•  Mr.RelyeawasnamedtotheIns*tu*onalInvestorMagazine“All-AmericanResearchTeam”twelve*mesforcoverageinimagingtechnologyextensiveexperiencecoveringandpublishingresearchforcompaniesinavarietyofindustries

•  EarnedaMBAinFinanceandBAinPhysicsfromCornellUniversity

Managing Dir., Research

•  AnexperiencedWallStreetprofessionalsince1992whohasfocusedontechnologyresearchandinvestmentbanking

•  PriorinvestmentresearchexperienceatMontgomerySecuri*es,SalomonBrothers,DLJSecuri*es,JMPSecuri*es,ThinkEquityandRothCapitalPartners

•  ExtensiveexperienceintechnologyinvestmentbankingwhereheadvisedcompaniesoncapitalraisingandM&AatNeedham&CoandBankofAmericaSecuri*es.

•  BegancareerasaprocessdevelopmentengineeratAMDandCirrusLogic

•  AWallStreetEquityAnalystwithextensiveexperienceinmedia,adver*sing,adtech,internet,liveevents,sportsandconsumerinvestments

•  Acontribu*nganalystappearingonBloomberg,CNBCandFoxBusiness

•  PriortojoiningMidtownPartners,RichwastheDirectorofResearchatAlbertFriedandCompanyandaSeniorAnalystatSido*andCompany

•  Priortoworkingonthesell-side,Richwasabuy-sideAnalystatProvidenceCapitalLLC,anac*vistinvestmentfund

•  EarnedaMBAfromBernardBaruchCollege

Managing Dir., Research

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INVESTMENT BANKING TEAM

VICTOR GREENE MICHAEL RINDOS PRAKASH MANDGI DANIEL KRZYZANOWSKI

Director Investment Banking

•  Victorhasmorethanthreedecadesofexperienceadvisingandraisingcapitalforcorporatefinanceclientsinthelowermiddlemarkets

• Mr.GreenepreviouslyservedasManagingDirectorintheinvestmentbankingdivisionatNa*onalSecuri*esCo.,andalsoatvFinance,priortoitsmergerwithNa*onalSecuri*es.Priortothatrole,heworkedininvestmentbankingandins*tu*onalsalesposi*onsatvariousfirms

Managing Dir., Investment Banking

•  AveteranWallStreetEquityAnalyst/InvestmentBanker/StrategistwithadeepbackgroundinTMT(WirelessServices,Towers,M2M/Internetofthings/telema*cs,Satellites,DigitalMedia)andConsumer(Recrea*on,Retail/Restaurants,HealthyLiving,DigitalLife)

•  PriortoMidtownPartners,MichaelheldSeniorequityresearchassignmentsat:AegisCapitalCorp.,Rodman&Renshaw,HCWainwright,andUBSamongothers

•  MBAifromPaceUniversityandBSinFinancefromSUNY.

Director

•  Extensiveexperienceexecu*ngtransac*onsforcorporatefinanceclientsinthelowermiddlemarket,focusingonthehealthcare,technology,andconsumersectors

•  Responsibleforthefirm’sproductcoveragerelatedtotradefinance

•  PriortojoiningMidtown,Mr.MandgiworkedasafinancialanalystforaCommercialRealEstateAcquisi*onCompany

Sr. Vice President

•  Overtwodecadesofexperienceworkingincommercialandinvestmentbanking

•  Priortojoiningthefirm,workedatvariousfirmsincludingChaseManhaPanBankNA,BearStearns,JWCharles,GMSGruntal,JPTurner,andHartsfieldCapital

•  Responsiblefornewbusinessdevelopmentandhasextensiveexperienceadvisingandraisingcapitalforlowermiddlemarketcompanies

JOHN CLARKE

CEO & Managing Dir., Investment Banking

•  From2003to2007,JohnwasPresidentandManagingDirectorofInvestmentBankingforH.C.Wainwright&Co.

•  DuringJohn’stenure,thefirmbecamethe3rdand4thleadingU.S.placementagentinnumberofclosedPIPEtransac*onsin2004and2005

•  Mr.Clarkehasworkedwithover100publiccompaniesandassistedinraisinginexcessof$500Millionindirectlyplacedprivatecapital

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Strategic Consulting Plans

SERVICESPROVIDED

NewsReleases/QuarterlyRepor*ng ü 

ConferenceCallPlanning/Oversight ü 

PPTDeckPrep/Consul*ng ü 

Outbound/InboundTarge*ng/Outreach ü 

ResearchIni*a*on/Updates ü 

Non-DealRoadShow(NDR)-1x/Year ü 

MediaPitching/Monitoring–Trade/Financial ü 

IRWebsiteAudit/OngoingOversight ü 

CrisisCommunica*ons ü 

Mul*pleNDRs/YearorInvestorDay ü 

VideoSizzleReel(s) ü 

ComprehensivePercep*onStudy ü 

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The Why

•  Marketscurrentlyop*mis*candopenfornewideas

•  Thousandsofinvestmentalterna*vesexist

•  Proac*vecompaniesgarnermoreWallSt.aPen*on

•  LeveragingrecentandfuturecompanyvaluedriverscanhelpinvestorsdiscoveraPrac*ve'stories’

•  Analystcoveragefacilitatesthirdpartythoughtsonvalua*onforpresentandfuture

•  StrategicConsul*ngprogramleveragesyearsofexperienceandmanagedbyseasonedprofessionals

• Ourclients’goalistomaximizecurrentenvironmentandprepareforlong-termsuccess

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WE’LL BE ANSWERING QUESTIONS NOW

Q A&

THANKS FOR LISTENING

Q & A SESSION

MidtownPartners

380LexingtonAvenue,Suite3000NewYork,NY10168

Email:ca@midtownpartners.comTel:212.939.6430

Website:hPp://www.midtownpartners.com

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