Midway University Presentation - Personal Branding

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Building Your Digital Presence

Personal Branding and your digital footprint

Personal Branding

Personal BrandingTop 10 Personal Branding Tips for StudentsBe AuthenticLearn How to Introduce YourselfShow Your ConfidenceDevelop the Tools of the TradeShow Your CardsDress for SuccessBuild a Professional Online ImageTake a Writing ClassAsk for FeedbackReassess Your Personal Brand Regularly

FacebookTwitterLinkedInPinterestInstagramSnapchatTumblrGoogle +BlogsYouTubeVine

Taking your Digital Pulse

employers who admit to checking out candidates on social media

1 in 3Employers rejected candidates based on something they found about them online

45% Why your digital footprint matters

Content to be careful of: Political Posts, Religious Posts.

5

89% of recruiters check candidate social media profiles and dislike the following behavior:

#TYPO

78% References to illegal drugs66% Sexualcontent47% Alcoholconsumption54% Spelling and grammatical errors

Why your digital footprint matters

92% of companies use LinkedIn, Facebook, and/or Twitter for recruiting, which makes social networking essential when job hunting.6

Why your digital footprint matters

4 STEPS TO CLEANING UP YOUR DIGITAL PRESENCEFirst ImpressionsScrubbing Your ProfileThe Profile PolishPlaying the Professional

How to Brand your digital footprint

10 LINKEDIN TIPS FOR STUDENTSUpload an appropriate photoWrite an informative but punchy profile headlineDont cut corners on theSummary statementBe smart about yourexperienceComplete additional profile sectionstailored to career startersBuild a strong networkso its there when you need itClaim yourunique LinkedIn URLShow, dont just tell:Share your workUse keywordsin addingskillsyou can be endorsed for and get a fewrecommendationsCheck out thecontenton LinkedIn. Its awesome!

By Omar Garriott Director of Product Marketing @ Salesforce.com Foundation

How to Brand your digital footprint

THE SOCIAL JOB SEARCH AND YOUR PERSONAL BRANDSHOWCASE WHAT YOU KNOWSHARE YOUR INSIGHTSGET NOTICED

How to Brand your digital footprint

Questions?