Market Intelligence Forum Belgium

Sirris, 16th February 2011

Pure statistics are not the only answer….

Pure statistics are not the only answer….

Information OverloadInformation Overload

• Lots of Redundant Information• Affect on personal well-being, decision making, innovation &

productivity.• Productive time is lost.

– Intel ~ $1 billion annually– U.S. Economy ~ $1 trillion

© copyright - Indicium Group

Slide Source: Indicium Group

(www.indicium-group.com)

MIFB survey Jan 2010 key take away’s

• Overall evaluation neutral – ok not dynamic enough

• Commitment yes mainly attending events

• Value of MIFB network, cases, platform

• Suggestions more workshops, brainstormingwebsites, blogs, other

communication tools but no twitter

• General “go for limited experts full of Market Intelligence passion

Agenda 16th Feb 2011

• Welcome Ivo Maassen / Sappi

• Megatrends Frederic de Meyer / Cisco

• Applying Software Engineering methods to MI Vladimir Blagojevic / Sirris(workshop)

• Highlights of SCIP Barcelona & GIA New York Deborah Tappi / GIA & Joost Drieman / Cisco

Welcome by Ivo

• Review of MIFB – the past

• Preview of MIFB – tomorrow

• Today’s MIFB Event

– Sirris

– General take-aways

• Facilitate the exchange of Market Intelligence best practices.• Associate Market Intelligence professionals and enhance ”community

spirit”.• Advocate the general awareness of Market Intelligence.• Not (only) about IT solutions, but more focus on company processes

regarding to main steps of MI: Data Gathering – Analyzing - Reporting

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MIFB Goals

Welcome by Ivo

• Review of MIFB – the past

• Preview of MIFB – tomorrow

• Today’s MIFB Event

– Sirris

– General take-aways

• Mr. Joost Drieman – Cisco Europe• Mr. Luc Rooms - Belgacom• Mr. Ivo Maassen – Sappi Europe (chairman)• Mr. Alain Tondreau - Sirris• Ms. Deborah Tappi - Global Intelligence Alliance

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Steering Group

Welcome by Ivo

• Review of MIFB – the past

• Preview of MIFB – tomorrow

• Today’s MIFB Event

– Sirris

– General take-aways

Thanks