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For more information contact greg.snook@migcan.com or tel: 0207 921 5388

Greg SnookBusiness Development Executive

Mobile Interactive GroupmCommerce Presentation

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Mobile Interactive Group (MIG) is the market leading provider of Mobile Technology and Marketing platforms and solutions

Offices in the UK, US, Canada, Australia and South Africa with160 employees

£100m revenue in 2011

100% owned proprietary mobile technology covering the entire mobile services value chain

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Mobile Interactive Group (MIG) is the UK market leader in the provision of broadcast interactive mobile services

Privately owned (£78m revenue in 2009) and 160 employees

Regional offices in UK: London, Manchester and Newton Abbott

Offices in the US, Canada, Australia and South Africa

100% owned proprietary mobile technology covering the entire mobile services value chain

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Our Technology

April 10, 2023

Enterprise CommunicationsMIG Enterprise enables cross platform marcomms (SMS, MMS, mobile web, app, email)

Messaging and payments High speed messaging gatewayMobile payments on all UK operators

Loyalty solutions Customer retention and acquisitionData capture and analysisSpecialist mobile loyalty tools

Mobile publishing Kilrush mobile web platformFlexible solution for mCommerce

ApplicationsDedicated UK based application teamSpecialist capability across iOS, RIM, Android, Nokia, others

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Our Clients

Our Mobile Business

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Premium SMS Payments

In-App Payments

Direct Mobile Billing

Voting Credits

Cross Platform LoyaltyCustomer Retention and AcquisitionData Capture and AnalysisSpecialist Mobile Loyalty Tools

Mobile Advertising Platform

Media Sales & Campaign Management

Rich Media Innovation

Creative Build & Development

Payments

CRM & Loyalty

Mobile Design & Build

Advertising

Mobile Web & Apps

Interactivity & Voting

mCommerce & Payments

Mobile Marketing & Strategy

Design & User Experience

Our core Skillsets

MOBILE

STRATEGY

•We help clients understand how to use the many elements of the mobile ecosystem to help them achieve their business goals and objectives

INTEGRATIO

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•We help clients integrate mobile platforms into their existing systems and business processes

DESIGN / UX

•We have an in-house design and UX team focussed on delivering the ultimate consumer experience across multiple mobile platforms

BUILD &

DELIVERY

•We build and develop award winning mobile applications and mobile websites

PROMOTI

ON

•We use our understanding of the mobile advertising marketplace, mobile search and the use of SMS to drive uptake of your mobile products and services

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Our Services and Platforms

Cross Platform Digital Delivery: all your digital requirements delivered and built to your be-spoke requirements, using our component based platform. Delivering a cost effort solution every time and making it easier to manager

Publishing: mobile internet and application publishing platform, capable of delivering premium applications and mobile sites working across all application stores and devices

Campaign Management: a choice of self or managed service for all your mobile messaging requirements using a proven online tool

Value Creation Team: A dedicated interactive team who support in the design and ideas process of clients proposition and constantly review our offering

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Case Studies - Mobile operator clients

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Vodafone Marcomms

All Vodafone marketing mobile sites, web apps, iPhone apps and messages are generated from MIG. Our Kilrush platform was used in order to detect the users device and supply a site or service that works perfectly and makes the most of the device capabilities

O2 Priority

O2 runs an extremely successful services that lets its customers get priority access to concert tickets. MIG’s platform is used to manage the mobile web site that powers that element of the service

My Page

MIG runs this popular mobile web service for Vodafone that enables customers to personalise their mobile web homepage and choose content and services they want to easily access.

Case Studies – Mobile marketing clients

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Rimmel

Rimmel work with MIG to manage all their mobile marketing services. Their brief to us was to launch a service that seamlessly detected a users phone and served a site that rendered perfectly for them and enabled them to enter details and request products

Barclaycard Freedom

MIG works with Barclaycard for everything from strategy and innovation, consulting through to implementation. Barclaycard uses MIG’s Kilrush platform to build its sites such as the recent Freedom site

Walkers

The Pepsico Group is one of MIG’s largest partnerships. All Walkers campaigns are supported by a cross platform digital offering with all mobile services managed via the Kilrush platform.

Case Studies - Content publishing clients

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Perform Group

Perform Group are the leading online provider of sports video content. MIG powers their mobile sites including most recently the launch of Chelsea FC on mobile web and iPhone app

News International

MIG is New International’s dedicated application partner. Most recently MIG developed a proprietary publishing system to support a premium iPad app for The Sun that is updated daily

Ministry of Sound

MIG worked with MOS to develop a highly accessible app design that is fully integrated into their transactional ticketing system , radio and social networking pages

Case Studies - Transactional clients

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M&S

M&S has grown into a significant partnership for MIG. For one of our early projects MIG spent considerable time with M&S designing a site that enables users to navigate 30,000 products on their mobile. The result has been a huge success with impressive conversion rates and monthly revenues

My O2

The My O2 application is one of the most successful applications O2 has launched to date. Currently more customers use the application to check their phone bill than via the O2 website with further enhancements to come.

ITV

MIG delivered a brand new voting web app for ITV’s Dancing on Ice 2011. The web app, built using MIG’s Interactive Broadcast Platform (IBP), is an industry first allowing consumers to purchase credits for votes on shows via their internet connected mobile devices. 11

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Thank you for taking time to look through the presentation, if you would like any further information or would like to book an appointment to talk more about your companies mobile strategy and how MIG can help your company, contact us on;

Greg SnookBusiness Development ExecutiveEmail – greg.snook@migcan.comTel – 0207 921 5388 dd