migration of communications to the cloud – from app provider to service provider

COMPANY CONFIDENTIAL © COPYRIGHT 2012 DIALOGIC, INC. ALL RIGHTS RESERVED. | www.dialogic.com

Migration of Communications to the Cloud – From App Provider to Service Provider

Tom Schroer Director of Service Provider Marketing,

COMPANY CONFIDENTIAL © COPYRIGHT 2012 DIALOGIC, INC. ALL RIGHTS RESERVED. | www.dialogic.com2

Agenda

Customer demands and market trendsEvolve to the CloudImplementation options Considerations when moving to the CloudA new architecture is neededThe multimedia conferencing opportunitySummary


Popular applicationsCommunication and Collaboration• IVR/IVVR, voice mail, ACD, contact

center• Notifications, mass alerts• Conferencing – voice and video • Click to connect• SMS/MMS

Multimedia Content Delivery• Video surveillance • Multimedia streaming portals,

ringtones, content adaptation

Location-based services• Customer service, advertising, social

networking

Upside contribution from video conferencing and related VAS

Popularity In Cloud Based Multimedia Communications Applications

*Source: Dialogic compilation of Forrester Research &CEBP status report

Cloud-based communications services market projection 2014*

Cloud-based communications market projected to grow to $8-10B by 2014


Evolution To Cloud Based Offering

Premise based solutionImplementation lead timeCustomer capex requirementSpace, power, remote maintenance

Evolve to the CloudMultitenant solutionReduced capex, opex for service provider and customerFaster implementationWider coverage, service integrityEnterprises like the model• Anytime, anywhere access for end users


It’s Not If, But When

Service Providers are focusing on cloud based applications

External customers and internal consumers

Benefits to end usersReduced capexImplement as needed to match business cycles and demand• Pay as you go• Seasonally adjusted capacity• Usage based pricing

Try before you buyTime to market – implement applications more quickly

“35% of AT&T's IT activity is in the cloud. … [the] new services customers see are in the cloud” - John Donovan - Senior Executive Vice President—AT&T Technology and Network Operations, AT&T Inc. at CTIA 2012


Implementation Options

Private ● Hybrid ● PublicSpectrum of data center options

Collocated serversExpansion capabilitiesIntegration of purpose built hardware

Leased serversControl of hardware and virtual environment

Virtual computing environmentOn demand resourcesScale up and down as neededSupports seasonal/short duration demand without stranding assets

• Access to bandwidth• 24x7 support, HVAC, fire suppression, dual power grids, battery back-up

Data Center


Areas For ConsiderationNot all hypervisors are created equal• Windows vs. Linux• Release version• CPU allocation• Predictable scheduling

for real-time apps

Hardware – Processors• Newer the better• VT-x or AMD-V

Which Cloud provider is the right fit• Size vs. flexibility• Security• Redundancy

Application architecture• Multi-tenancy vs.

multiple instances• Regulatory/compliance• Faster time to market vs.

cost• Implement then

optimize


Tale of Two Clouds

Non real-timeDatabase orientedSporadic transactions

Multimedia ApplicationsReal-time, multimedia enabledContinuous computingLots of transactions all the time

Today’s Cloud Applications

Public cloud environments need to be optimized for real-time, multimedia intensive applications


The Real-Time Multimedia Enabled Cloud

Mobile Experience Enabled•Real-time multimedia centric•Predictable continuous computing•Improved CPU scheduling•Good I/O performance•Low latency

Benefits to Developers• Faster time to market• Security, SLAs• Access to multiple service providers• Support of real-time multimedia

applications

Benefits to Data Center Providers• Differentiation with value added offerings

Security as a serviceTranscoding and gateway as a service

• Partitioning and extensibility to multiple customers


The Multimedia Conferencing Opportunity

Cloud-based collaboration solution Target: SMB enterprisesCloud based applicationBased on virtualized Dialogic® PowerMedia™ products

Social Conferencing

Mobile Video Conferencing

Unified Conferencing

Audio Conferencing


Take Your Application To The Cloud

Continue growth in Cloud communication – driven by customer demand and mobility preferencesOpens opportunities to expand addressable marketProvides scalability, flexibility and differentiation

Service velocityReal-time Multimedia Enabled Cloud

Opportunities across the value chainBoth application developers and cloud operatorsIncreased value to enterprise organizations

Work with a partner that can enable this evolution


Dialogic, Veraz, Brooktrout among others as well as related logos, are either registered trademarks or trademarks of Dialogic Inc. and all companies controlling, controlled by, or under common control with Dialogic Inc. (“Dialogic”). The names of actual companies and products mentioned herein are the trademarks of their respective owners.

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migration of communications to the cloud – from app provider to service provider

Technology

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service integrity enterprises

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