mihaela turner - društvene mreže
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Društvene mreže karakteristike i primena
MIHAELA TURNER
Account Executive
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Društveni mediji
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predstavljaju kategoriju onih veb sajtova (veb servisa), putem kojih je omogućeno spajanje savremene internet tehnologije sa interakcijom korisnika.
važnost sadržaja koje korisnici generišu ogleda se u činjenici da društveni mediji postaju jači (uticajniji) sa porastom sadržaja korisnika.
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Tipovi društvenih medija Više podela (ima i poklapanja)
- Društvene mreže (Facebook, LinkedIn, Google+)
- Bookmarking sajtovi (Feedly, StumbleUpon)
- Informativni (Reddit)
- Media sharing (YouTube, Instagram, Pinterest)
- Mikroblogging (Twitter)
- Geolokacijski (Foursquare)
- Blogovi i forumi...
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Platforma na kojoj mogu da se skladište slike, fotografije i video snimci
Yahoo nalog Oko 87 miliona ljudi, preko 8
milijardi fotografija Javno i privatno sladištenje
fotografija Dobar za promovisanje
vizuelnog sadržaja (proizvodi, fotografije sa događaja) 6/21/2013 6
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Platforma za deljenje video sadržaja
Gmail nalog, sinhronizovan sa profilom na Google+
YouTube kanali, tabovi Preko milijardu korisnika,
preko 4 milijarde postavljenih video klipova
Odličan za reklame, tutoriijale, DIY, filmsku i muzičku industriju, self-promociju... 6/21/2013 8
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Druga najveća društvena mreža
Oko 500 miliona kreiranih naloga, a oko 350 miliona aktivnih
Krugovi (Friends, Acquaintainces, Family...), hangouts, +1...
Dobar za SEO, brand awareness, brand engagement
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Mikrobloging platforma – do 140 karaktera
Oko 200 miliona aktivnih korisnika
Pratioci @, #... Odličan kao korisnički
servis 24/7, PR, praćenje stavova korisnika
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Servis za deljenje fotografija Filteri, obrada vizuala Preko 100 miliona korisnika i 4
milijarde fotografija #, @ Logovanje na Instagram preko
PC-a, je moguće i to putem ovog sajta: http://www.gramfeed.com/
Odlična platforma za prikupljanje UGC, promovisanje proizvoda, brendova, povećava prepoznatljivost brenda
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Geolokacijska društvena mreža – za smart telefone
Čekiranje Poeni Mayor Specijali Tips Oko 35 miliona korisnika Odličan za BTL, promovisanje
pogodnosti i događaja, lociranje objekata (HoReCa)
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Društvena mreža za deljenje vizuelnog sadržaja – jedna od najbrže rastućih
Table, pinovi
Pratioci, @, #
Oko 50 miliona korisnika
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Društvena mreža koja povezuje poslovne ljude
Konekcije (prvog, drugog i trećeg stepena), grupe, kompanije
Neka vrsta online CV-a (iskustva, veština, kompetencije, obrazovanje)
Više od 120 miliona članova u više od 200 zemalja sveta
Odličan za promociju kompanijskog HR-a i društvene odgovornosti
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Najveća društvena mreža
Sadržaj različitog tipa
Preko milijardu korisnika
Profili, prijatelji, like, share, comment
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