Gaucho UCohort G-GauchoGo!

Mike Anderson Luis AndradeKitty Christen George Crespo

Michelle Fredrich Marisol HernandezVessela JivkovaKathleen Lyons

Barbara Piszczek Tricia TaylorMentor – Joe Sabado

Out of the UC System, UCSB is the only campus that is not utilizing mobile technology as part of its home page platform.

Need Statement

Cohort G’s project goal is to provide the entire UCSB community (faculty, staff, students, alumni, and visitors) with a “digital welcome mat” to our great institution through a state-of-the-art mobile website for UCSB’s home page, giving us GauchoGo!

Project Goal

Serve as a bridge prior to the launch of UCSB’s new home page, part of the rebranding process.

Foster a feeling of community within the UCSB campus by linking people across campus.

Help with the recruitment of students and faculty by providing an easier online experience.

Assist visitors with a more robust experience online.

Purpose of Project

Generate a mobile home page with minimal changes – it will serve as a bridge prior to the relaunch in two years, using MWF.

Engage service areas and departments on campus to populate pages.

Provide pages necessary to assist staff, faculty, students, and visitors.

Project Objectives

January 2014 Contacting other UC campuses to

gather data, including:Traffic data for each mobile feature offeredThe type of platform used for mobile access Costs, resource availability, and satisfaction with

mobile program

Action Step Timeline

Lessons LearnedWe had four campuses respond to our survey:

Berkeley, UCLA, Riverside, and UCSD.The campuses that responded have had their

sites up, at least in Beta, for approximately 3 YEARS

The websites use the UCLA framework, and were developed in house.

The most popular pages are: campus directories, maps, courses, and athletics. Other notable pages were bookstore hours, library, and campus events.

Minimal hours are required for maintenance – most of the pages are linked from other departments who maintain the content.

Most are gearing toward a responsive website, if they do not offer it already.

Total Number of Mobile Features per UC Campus

Most Common UC Mobile Web Features

February 2014 Survey of UC Santa Barbara

Survey will be sent out to the S-List, within various departments, and via Student Affairs to reach all current students.

Cohort members collected incentives to encourage participation in survey.

Identify UCSB resources available for useWeb Hosting – Utilizing services available through UCSB

Library.Work closely with AVC John Longbrake of UCSB Public Affairs

to ensure project aligns with UCSB’s long-term vision plan.Project sponsored by UCSB Public Affairs

Action Step Timeline

February 2014 Identify UCSB resources required for useDevelopers/Graphic Designers – to be

identifiedWe Would like to engage the key players of the Web

Standards Group to design the site.Content Managers – to be identified, based on

availability of mobile responsive sites.

Action Step Timeline

March 2014 Analysis of Data Collected Design Phase Final Presentation April 2014 Beta Testing Live Website

Projected Outcome Timeline

With approval, Cohort G can assist UCSB in linking existing resources into one streamlined experience.

GauchoGo!

Arts and Lectures - http://artsandlectures.sa.ucsb.edu/m

Counseling and Psychology Services “Say Something Project” - http://counseling.sa.ucsb.edu/saysomething/

Financial Aid - http://www.finaid.ucsb.edu/m Housing & Residential Services -

http://www2.housing.ucsb.edu Library - http://m.library.ucsb.edu Resource Center for Sexual & Gender Diversity -

http://wgse.sa.ucsb.edu/sgd/m/ Student Health Center -

http://studenthealth.sa.ucsb.edu/m/

A Sample of Current UCSB Mobile Websites

UCSB Mobile Websites

UC Mobile Websites

UC SAN FRANCISCO

Thank you for your attention!