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Having a Successful Open House

Course Objectives: Learn How to Have an Effective Open House

Preparing on the Internet Letting the Neighbors Know Postcards to "Move Up Neighborhoods" Signage, Signage, Signage

The Day of the Open House What to bring What to say

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Home Work:

Hold an effective Open House

Mike Bowman, Inc.Reaching the "Masses"via the internet...

More and more people receive their information and news via the internet. You can expand your outreach and increase your traffic by using these internet vehicles:

FacebookNTREIS MLSCraig's List21 online

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Posting your "Open House" on Facebook allows your "Sphere" to announceyour property to others… Be sure to give plenty of notice, do not post the day before orthe day of the open house.

"Facebook"

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"Post on Craig's List via E-properties"

1. Click on the property you want to hold open

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2. Then click on the "Open House" tab

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3. Put in the open house date & the time then click "save".Note: Be sure you are using Internet Explorer as your browser

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4. Click on the "Tools" button

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5. Click on the "Craig's List poster" and post like you would normally on Craig's ListNote: Your posting is only effective for three days.

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"Post on NTREIS Listings"

1. Go to NTREIS Listing and click on the "add/edit" button2. Then click on "Add/Edit Open House/MLS Tours

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3. Enter the Date, Time, Comments, and Open House Type then hit "Save"Your listing will be posted to Realtor.com and OpenHouse.com.

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"Posting to Century 21.com via 21online"

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1. Log onto 21online.com and click on "My Listings"2. Click on the "Open House" tag.

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3. Enter the Date, Time, and Comments, and Open House Type then hit "Add New"Your listing will be posted to Century21.com.

"Letting the Neighbors and Others KnowBy Sending an Open House Announcement Flyer/Postcard"

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For the budget minded you can create your own open house flyer by goingto www.office.xerox.com/small-business-templates/real-estate-flyers/enus.html

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… or you can have some professionally prepared by MS Marketing theirwebsite is www.msmarketing.biz.

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… There is also a good article on the web about open house flyersat "Real Estate Marketing Talk web-site atwww/realestate-marketing-talk.com

Mike Bowman, Inc."Signage, Signage, Signage…"

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Get the Signs Out

If you do not put them out… They will not come

You need a minimum of four signs out Add balloons to the signs to make them stand out Time dated signs lets everyone know in advance Put them out for several days if the signs have times

posted. Get permission from owner if you have to put one on a

corner lot.

Mike Bowman, Inc."Today's the big day what do I bring?"

Mike Bowman, Inc.

Things you will need…

Dress Professionally

Wear Your Name badge & bring business cards

Laptop w/ wireless internet

Your cell phone

Flyers about the property with name and number on it

Other properties for sale in or close to the neighborhood.

Bring something to drink

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Do's and Don'ts

Don't be a door greeter

Do hand them a flyer and be sure to ask questions

Don't leave them unattended

Don't play solitaire on your laptop

Do look up inventory and study it

Do have a smile on your face

Do be the professional.