mike cirillo: how to get higher quality leads and lower your cost per lead acquisition
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How to Get Higher Quality Leads And Lower Your Cost Per Lead AcquisitionTRANSCRIPT
How to Get Higher Quality Leads and Lower Your Cost
Per Lead Acquisition.Mike Cirillo
Page 42
How To GetHigher Quality
LeadsAnd Lower YourCost Per Lead
Acquisition
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✓ Automotive Marketing & Software Agency✓ Co-Host of The Dealer Playbook✓ SEO and Content Marketing✓ Automated Lead Generation✓ Work with Dealerships in North America
and Australia
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✓ I’M A DAD!
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THE MARKET ISCLUTTERED
‣17,665 New Vehicle Dealerships‣207,945 Sales Professionals‣236,130 Office and Management
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MARKETSOPHISTICATION
LEVEL
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MARKETPLACE SOPHISTICATION:A concept created by Eugene Schwartz in which there are 5 different sophistication levels that are determined by how many competitors exist in the marketplace, what claims they’ve made about their products or services, and how long prospects have been hearing about their products and claims.
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WHAT MAKES EFFECTIVEADVERTISING?
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Level 1
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Level 1
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Level 2
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Level 3
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Level 3
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Level 4
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Level 5
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Level 5
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Level 5
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Level 5
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Most Dealers are here still…
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$616$7.6 billion spent in 2013 - NADA Advertising and the Dealership Report 2014
Newspaper: $66,253Radio: $65,690
Television: $97,657Direct Mail: $46,208Internet: $111,822
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Source Monthly Spend Leads Cost Per Lead
Newspaper
Radio
Website
Autobytel
Auto Trader
True Car
Lot Linx
ADVERTISING AUDIT
