mike duffy president and cmo united country real estate

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Mike Duffy President and CMO United Country Real Estate

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Page 1: Mike Duffy President and CMO United Country Real Estate

Mike DuffyPresident and CMO

United Country Real Estate

Page 2: Mike Duffy President and CMO United Country Real Estate

The Teams 2013 Results• Gross Commissions = $ 90M + 3%• Sales Volume = $ 2 + Billion + 1%• Units Sold = 14,000 + +

2%• Listing / Sales = 3.7 + 6%• Total 2013 Listings = 53,000+ +

7%• Website Visitors = 30 MM +

12%‒ UC.com Unique Visitors (Yr) = + 9%

• Current Buyer Database = 530,000 +23%

• Total New Offices = 43

Page 3: Mike Duffy President and CMO United Country Real Estate

2013 Was Another Record Internet Year

Websites Visitors per YearNumber of

Agents Avg Visitors

per Agent United Country 30,000,000 4,000 7,500 Wiechert 43,000,000 8,710 4,937 Keller Williams 22,000,000 24,000 917 Remax 52,000,000 90,000 578 Real Living 3,000,000 7,800 385 C21 36,000,000 112,000 321 Coldwell Banker 26,000,000 83,000 313 Sotherby's 2,000,000 13,000 154 ERA 3,000,000 32,000 94

Page 4: Mike Duffy President and CMO United Country Real Estate

Innovation and Brand Evolution

Page 5: Mike Duffy President and CMO United Country Real Estate
Page 6: Mike Duffy President and CMO United Country Real Estate

A Inspired Vision

Page 7: Mike Duffy President and CMO United Country Real Estate

Development and Planning

Page 8: Mike Duffy President and CMO United Country Real Estate

Proto Typing and Testing

Page 9: Mike Duffy President and CMO United Country Real Estate

A New Era is Born

Page 10: Mike Duffy President and CMO United Country Real Estate
Page 11: Mike Duffy President and CMO United Country Real Estate

Catalogs Newspaper Magazines www.UnitedCountry.com Office Websites State Websites A Few Early ProtoType Property Type Websites Y2K and Real-Time UnitedPower!, Regional Training, Convention Complex Royalty Structure 300,000 Buyer Confidentials 1,000,000 Visitors per Month

2006

Page 12: Mike Duffy President and CMO United Country Real Estate

Innovation and Brand Evolution

Niche Marketing Specialty Groups All In Phase 1 and 2 A few in Phase 4

Complete Specialty Websites Coverage Agent Sites Automatic Indexed Listings Property Tracker – Buyer Profiles Auction Services Online Auctions Enhanced Marketing Services (EMS) Postcard Program, Warranty, InfoUSA

2007 - 2014

Page 13: Mike Duffy President and CMO United Country Real Estate

Innovation and Brand Evolution Strategic Partners – DU, Colliers, Mineral Marketing,

UFarm, RMEF, RMLH, FFA, Potlatch, Structured Sales, etc. Company and Specialty Videos Weekly Webinars

Video Training Library New Office On-Boarding Business Consultant Team Mobile Tech Trainers Peak Performance to Bullseye

Automated Marketing Mega Listing Power Program

Home Office Listing Assistance

Page 14: Mike Duffy President and CMO United Country Real Estate

Innovation and Brand Evolution Listing Personations – Downloadable / SPG Standardized Business and Marketing Plans Corporate Agent Recruiting www.JoinUnitedCountry.com Warmed Buyer Lead Program Office Market Newsletter State of the Art Computer Infrastructure United Referral Program Simplified Royalty Structure 3,000,000 Visitors per Month 500,000 Buyer Confidentials…

Page 15: Mike Duffy President and CMO United Country Real Estate

The Dawn of a New Era …a New United Country

Page 16: Mike Duffy President and CMO United Country Real Estate

Dan DuffyChairman of the Board and CEO

United Country Real Estate