mike hodges sd_ad_club_idsd

Share Interactive Day, use #IDSD on

#IDSDInteractiveDaySanDiego.com

27.3 million page views per month

5.7 million visits per month

2.8 million unique visitors per month

Based on monthly averages between January – May 2010


Overview

• New Vision & Strategy for SignOn San Diego

• What it means for the San Diego Ad Community


Vision


The New SignOn San Diego

• New Branding, Website Re-Design

• More Visual, Cleaner Look

• Better Use of Social Media

• Strategic Content Partnerships

• Higher Impact Ad Units

• Transactional Business Models

San Diego’s Homepage


Strategic Content Partnerships


4SD, ARES Travel, Radio, Daylife

Channel 10


Channel 10 video


High Impact Ad Units


Still Advertising Like It’s 2004?


Previous Advertising Options


Current Advertising Options


New Ad Positions

CTR’s based on reports for January & February 2010

.07% CTR

.08% CTR

.09% CTR Above.06% CTR Below


Corner Peel Banner Ad


Post-It Note Sold $5,000 in tickets in 1

day!


Monster Ad.13% CTR


Video Ads with Interactive Overlays


Roadblock


Roadblock Synching Ads


Roadblock Synching Ads with Skin


Online Advertorial

• Your Own Headline & Teaser on News Pages

• Educate Consumers With Your Content

• Influence Attitudes, Sales, Traffic


Better ROI

CTRs vary depending on the ad size, creative and objective

.16% CTR

.17% CTR

.34% CTR


Integrated Campaigns

Compound Results

RESULTS

• 1,739,281 Impressions/Views

• 6,658 1st Level Engagement/Clicks

• .38% Click Through Rate

• 149 opted-in users, 89% looking for a new car in 3-12 months


Social Media Initiative


Integrated Into Redesign

• Added social media sharing buttons to content

pages

• Added Follow Us module

• Focused!


Article Page – Pre Redesign

• Limited social media

– Story comments

– E-mail to a friend option

– Share This icon


Article Page – Post Redesign

• Sharing tools above and below stories

• Follow Us module

• Ability to story comment with Facebook,

Twitter logins

• The News Feed is your friend!


Results

• Page views from social media websites have doubled, led by

Facebook

• In February, page views from Facebook surpassed AOL, now

ranks fourth

• More than 23,000 Twitter followers

Facebook Page Views

Nov-May ‘10


Transactional Business Models

Daily Deal Intro Slide

#IDSD

InteractiveDaySanDiego.com


The Daily Deal

250K daily print

subscribers

A Great Deal

1 million

display ad

impressionsSent to over

115K email

subscribers

We get the word out to San Diego

Through Social

Networks


Daily Deal Benefits

• Zero upfront costs

• Unmatched local media exposure

• Immediate results & new customers

• Viral buzz about your brand & company

• Email opt-ins for future promotions

• Cash flow

• POS tracking of redemptions

The ONLY advertising that guarantees customers!


Recent Partners


Demographic Snapshot

• Average Age: 35-54• Average Income: $75K +• Dual-income professionals • Upwardly mobile w/ kids• Chic sophisticates

Heat Map of Top Purchasing Zip Codes


Example Deal

• 1,000 cupcake deals x $10 per deal = $10,000

• $10,000 – 3% (credit card fees) = $9,700

• $9,700 / 2 (you + SOSD) = $4,850

$4,850 in your pocket

1,000 new eager customers in 24 hours!

65% of customers

spend over the value

of the voucher!


Redemption & Tracking

• You get list of

purchasers and

codes the next

morning

• Readers get

vouchers within 24

hours of the deal

ending

• Plus Opt-In Emails! Bar Code Tracking for POS Systems


$172,575 in 24 hours!

Mission Bay Water Sports Camp


$80,512 in 24 hours!

Marine Room Restaurant


Launching This Week


• Better results

• One-stop shopping

• Alternative business models

• Commitment we are “Here to Stay”

What Does All This Mean for

Advertisers?


The Future

mike hodges sd_ad_club_idsd

Business

new ad positions

ad size

monster ad

social media websites

social media initiative

san diego ad community

results facebook page

high impact ad