mike wheeler
DESCRIPTION
=. +. Mike Wheeler. Jeff Lark. Ben Dean. Brady Williams. Casey Jackman. Background. Owner/Founder Christian McDaniel 840 N 700 E Provo, UT Menu Fresh cookies, ice cream, ice cream sandwiches Shakes, hot chocolate New store- 743 W 100 N American Fork, UT. Strategic Objectives. - PowerPoint PPT PresentationTRANSCRIPT
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Mike WheelerJeff LarkBen DeanBrady WilliamsCasey Jackman
BackgroundStrategy
Process
Day to Day
Recommend
Background
• Owner/Founder Christian McDaniel• 840 N 700 E Provo, UT• Menu
– Fresh cookies, ice cream, ice cream sandwiches– Shakes, hot chocolate
• New store- 743 W 100 N American Fork, UT
BackgroundStrategy
Process
Day to Day
Recommend
Strategic Objectives
• "I didn't want to do some dinky place where the only thing people talk about is the price”
• Quality food product• Fun atmosphere• Balance of price and value
BackgroundStrategy
Process
Day to Day
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Methods to Achieving Strategy
• Not compromise on product quality• Purchase high quality ingredients• Bake cookies fresh daily• Encourage employees to have fun
– With customer– With each other
BackgroundStrategy
Process
Day to Day
Recommend
Weekly visual inventory check.
Fill out ordering sheet.
Ordering call placed to Dreyers.
Order sheet is filed.
Dreyers comes and delivers the ice
cream.
Invoice/Receiving Report Filed
Payment of accounts within 15
days.
Weekly visual inventory check.
Fill out ordering sheet.
Ordering call placed to the Nicholas &
Co.
Order sheet is filed.
Nicholas & Co. comes and delivers
the dry goods.
Invoice/Receiving Report Filed
Payment of accounts within 15
days.
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BackgroundStrategy
Process
Day to Day
Recommend
Estimate standard daily cookie needs.
Gather needed baking supplies.
In large mixer, make group 1 base.
Mix variation of base 1 cookies (chocolate chips,
M&M's, etc.)
Make group 2 base.
Continue process with each group and individual cookie until standard daily supply
is filled.
Look at the day's sales and current inventory levels.Wash bowls and pans
and clean up.
Wash/clean up.
Anticipate evening
inventory needs
Bake cookies.
Preheat ovens.
Gather needed baking supplies.
Make dough and store it in
the refrigerator for
evening needs.
Mix group 2 variations.
Sufficient?
No Yes
Would refrigeration affect taste?Yes
No
BackgroundStrategy
Process
Day to Day
Recommend
After closing, all cookies are bagged and put next to the register for half-price sale.
When business picks up in the evening, and you're
getting low on one kind of cookie…
No action needed.
Bake more with pre-made dough.
Recommend other kinds of cookies.
Start the baking process again.
Will we run out?
Do we have dough?
Is there time to make a batch?
Yes
Yes
Yes
No
No
No
BackgroundStrategy
Process
Day to Day
Recommend
Day-to-Day
• Cookie Making and Baking• Open Store• Serve Customers• Maintain Inventory Levels• Close Store
BackgroundStrategy
Process
Day to Day
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Primary Recommendation
• Establish metrics– Improve decision making– Analysis
• Times• Start to finish processes• Contribution margins
– Future replication across company• Detailed recipe steps
– Sales records
BackgroundStrategy
Process
Day to Day
Recommend
Dependent Recommendations
• Average batch times– Benchmarks– Complete faster batches first and longer batches last
• More dishes later in day
– Analyze increases and decreases in average times• Evaluate fluctuation• Machine maintenance
• Standardization of processes– Ease of replication across business expansions
• No need to borrow baker from other stores• Franchising
BackgroundStrategy
Process
Day to Day
Recommend
Dependent Recommendations
• Profitability standards– Known contribution margins for various
products• Evaluation of most profitable products
• Sales forecasting– Better estimates of demand
• Decrease variable costs• Decrease excess cookies