MILANO | ITALY

SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFB2

EmpowEr your futurE

Commitment separates hopes from projects, intentions from results. This also means continuous learning and strong results orientation. Your Master Program will be a great life experience which will empower your future while developing your managerial skills, your knowledge and your network of relations. With imagination, enthusiasm and passion.

Bruno Busacca | Dean, SDA Bocconi School of Management

Italy’s rich cultural heritage deserves to be shared with new generations. We must continue our commitment to quality and beauty by ensuring we maintain our knowledge, its dissemination and its management.

SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFB3

tastE thE managErial sidE of a high cultural ExpEriEncE.

Understand the business models and the strategies of some

of the most successful food and beverage companies.

Explore the exceptional blend of Italian culture, tradition

and technology which makes the true identity of exquisite

food and beverages.

Our Faculty works to create new knowledge through a continuous exchange with the business Community and top International Business Schools.

rossella cappetta | Director, Masters DivisionSDA Bocconi School of Management

SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFB4

mastEr of managEmEnt in food & BEvEragE mfB

MFB is designed to prepare future food & beverage industry professionals by providing an in-depth knowledge across key functional areas. This broad curriculum is enhanced by cases, teamwork and field projects focused on critical and topical issues related to the food & beverage industry.

Although the courses constitute one important element of the MFB’s excellent foundation, I do believe excellence cannot be achieved only through knowledge and skills, but experience also plays a key role. This is the reason why many visits and two study tours are made throughout the year, so that participants are embedded in the Italian food & beverage culture, a synonym of excellence worldwide. If you want to develop and reinforce your attitude toward success, I look forward to welcoming you to the MFB 2017

Vittoria Veronesi | MFB Director ExcEl In managIng and dEalIng WIth thE ItalIan ExcEllEncE.

SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFB5

➥Why mFB? ➥What Is mFB? ➥Is It yoU? ➥thE program ➥strUctUrE and calEndar ➥morE mFB

mfB.thE rEal tastE of managEmEnt

We thank our MFB Students and Alumni for their suggestions, testimonials and photographs contained in this brochure.

SDA Bocconi reserves the right to make any changes to the contents of this brochure(rules, curriculum, courses).

SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFB6

why mfB?

ItalIan ExcEllEncEInspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three highlights of Italian Excellence: the arts, fashion & design and food & beverage.

sDa Bocconi encourages its students to critically examine the managerial intricacies of the production of fine arts, fashion & design and food & beverage industries. In addition, students will understand the complexity companies have to manage in these areas by balancing economic competition with symbolic competition.

participants gain exposure to leading Institutions and companies within these industries, as well as learn about innovative management tools to ensure an interaction between practice and theory.

For SDA Bocconi, Italian Excellence offers a special path for professional growth: an opportunity to broaden horizons, to absorb the value of arts and culture, and to understand the importance of knowing how to manage this important heritage.

SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFB7

mFB Is FocUsEd, dEmandIng and dElIvErEd

In thE homE oF “gUsto” and at Italy’s lEadIng

school oF managEmEnt.

MFB is a unique, innovative and highly-specialized program. The Master of Management in Food & Beverage’s uniqueness consists of excellent ingredients:

WHy MFB?

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scIEntIFIc and mEthodologIcal strEngth oF onE oF thE top IntErnatIonal BUsInEss schools.

valUE and cUltUrE oF ExcEllEncE EmBEddEd In thE ItalIan tradItIon.

collaBoratIon WIth IntErnatIonal lEadErs: aBInBEv, BarIlla, camparI, Eataly, starWood, and many othErs.

dIrEct contact WIth hIstorIEs oF sUccEss and a portFolIo oF sEnsory ExpErIEncEs.

SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFB8

You will experience and share a demanding and intense path of managerial development, an exhilarating blend of lessons, exercises, simulations, role playing, case-studies, small group activities, internships, guest speakers, company visits and trips to Italy’s main production areas. MFB will be a turning point in your career through a menu of knowledge, unforgettable discoveries and experiences.

MFB is a unique experience in terms of integrating the professional experience I had into the lectures we are atten-ding, and I am looking forward to apply them in my work life after graduation.

BurCu YAkuPOglu | MFB 2015Turkish | Assistant Brand Manager, Nestlé Waters Turkey

WHy MFB?

SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFB9

WE Want yoU to BEcomE a spEcIalIzEd managEr.Taste the difference and master the finest way to manage excellent food and beverage companies.

mFB mIssIon and commItmEnt to ExcEllEncE We strive to support the development of young managers by offering rigorous management knowledge and skills combined with the specific culture and sensibility needed to work successfully in food and beverage companies and related industries.

An entrepreneurial mindset and a strong managerial approach and attitude, combined with top quality products are the real source of the competitive advantage of successful firms worldwide.

WElcomE to yoUr mFB

WHy MFB?

Why MFB? Why SDA Bocconi? Why Italy? First things first... In my opinion, MFB is an interesting program that gave me a holistic view of the food and beverage industry. SDA Bocconi is an impressive business school with amazing professors that share my passion for food and for the industry and that will help to open the doors to a great network. Italy is a country that showed me a lot about passion for food and beverage with all types of companies where I was able to understand the entire spectrum of the industry and get newly inspired. It was a fantastic experience, thank you very much!

natalia Diaz Botero | MFB 2015 | ColombianDirector Comercial, Club del Vino, Colombia

SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFB10

what is mfB?

mFB Is ExpErIEncIng thE cUltUrE BEhInd thE FInEst thIngs.

mFB Is a nEW Flavor In yoUr carEEr.

mFB Is hands-on lEarnIng.

mFB Is a BoUqUEt oF ExpErIEncEs.

● ● ● ● and mUch morE

MFB fills the gaps between your professional experience and your future career goals. It puts your past work experience into a larger perspective and gives you the confidence to pursue new ambitions. Danielle aquino roitHMayrMFB 2014 | u.S. | Entrepreneur, gustiamo inc, uSA

+ + + +

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SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFB11

WHat is MFB?

mFB Is ExpErIEncIng thE cUltUrE BEhInd thE FInEst thIngs.For a whole year, you will plunge into this culture of excellence thanks to company visits, guest speakers, case histories, field projects, and seminars. A unique mix which offers an exciting learning experience. MFB is targeted to future managers of food and beverage companies, operating in the production, distribution and service industries.

When you finish, the world is your oyster.

I attended the MFB and now I work at at Nestlé HQ in Vevey, Switzerland. The combination of the master and this professional experience has allowed me to apply classroom tools and knowledge into the real world. The cultural experience and the network developed during the master have been very rich and valuable for my personal and professional life. I am enjoying the work opportunity and will never forget the experience.

Mariana ecHeVarria | MFB 2013 | Peruvian Continuous Excellence Sales Developer, Nestlè Headquarter, Switzerland

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SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFB12

WHat is MFB?

mFB Is a nEW Flavor In yoUr carEEr.The Master of Management in Food & Beverage combines: • learning of management culture and methodology • development of specific knowledge and skills related to food and beverage industries• teaching by a prestigious faculty of academics, industry experts and professionals• global and local subjects in a dynamic and international method of teaching and learning• contact with Italian culture and heritage• tasting sessions and courses to acquire product sensibilities and expertise

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yoUr carEEr aFtEr mFB

SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFB13

WHat is MFB?

mFB Is hands-on lEarnIng.The teaching methods include:• class sessions;• case study discussions in small groups as well as in class;• simulations, role-playing exercises and business games;• professional and business guest speakers;• individual and small-group assignments;• field projects, company visits, personal business projects.

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In particular, the learning experience is enhanced by doing classes, cases, teamworks and field projects, focused on top-of-mind topics related to the F&B industry.Teaching materials have been developed specially by MFB faculty with specific knowledge and experience in the field.

My experience in the MFB brought me a wider look at business processes and the integration of how they work together in this industry; the year gave me a chance to step back and examine and analyze the business in ways you cannot do when you are directly in it. I also made life-long friends and business connections.

cristin Moxy castro | MFB 2009 | u.S. regional Sales Director, D&E Fine Wine group, glazer’s Distributors, Texas, uSA

SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFB14

WHat is MFB?

mFB Is a BoUqUEt oF ExpErIEncEs.If you attend the MFB, you can spend many days visiting and getting in touch with firms, Italian culture magnificent countryside and artistic sites. tuscany, piedmont, lombardy and Emilia-romagna are only some of the destinations you will visit. MFB is enriched by Seminars about a wide set of clusters charachterizing the F&B industry (i.e. coffee, wine, oil, etc.).

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hIghlIghts

… and mUch morE

coMpany presentations

tasting courses

SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFB15

is it you?

WHen you Want to• enjoy, experience and gain a promising

specialization • change your professional profile in food and

beverage related industries• start a new career path in food and beverage

related industries• network with the most recognized players • enrich your curriculum by choosing a highly

ranked school of management

anD you HaVe• a university degree (in any discipline) • at least 2-3 year of real work experience• toEFl /IElts/ptE/cpE

ThEn your goAlS mATch ourS, AnD yES, IT’S you! class proFIlE

Participants in MFB develop an international professional network second to none.

SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFB16

thE program

A cross-disciplinary 12-month, full-time Master in Management, taught entirely in English, MFB features both traditional and tailored modules and includes guest speakers, visits to and by companies and institutions, field project and business project, seminars and small group work.

January to dEcEmBEr

12 months full-timE in English

company visits

guEst spEakErs

fiEld & BusinEss proJEct

sEminars

SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFB17

structurE and calEndar

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opening cereMony9-10 JAnuArY 2017

Winter terMJAnuArY - FEBruArY 2017

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spring terM - 1MArch 2017

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spring terM - 2APrIl - MAY 2017

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FielD proJectJunE - SEPTEMBEr 2017

Fall terMSEPTEMBEr - novEMBEr 2017

graDuationDEcEMBEr 2017

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During the Master, several special projects and specific tasks are developed together with partners. In recent years, altagamma Foundation, aB inBev, Barilla and Facebook offered special projects to MFB participants.

exaM WeeK

exaM WeeK

exaM WeeK

SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFB18

thE Baa

Baa Bocconi alumni association

a vIBrant and lIvE commUnItythe Baa Bocconi alumni association is available to the over 100,000 alumni who have received a degree from Bocconi – more than 12,000 of them from the mBa and master sda Bocconi programs – and to the graduate, phd and master students. BAA’s main objective is to spread the value of a shared experience and culture, and strengthen the ties among all alumni.

BAA today is a very useful network for its members and the School, as it provides companies and institutions the necessary tools to generate authentic value in business.

riccarDo Monti | MBA 1989President, The Boston Consulting group ItalyPresident, BAA

A network is strong when there are shared values, when getting together means, among other things, growing, having fun, making new contacts, developing new and unique personal and professional relationships.

gianFranco MinutoloBusiness Administration 1991BAA Director in charge of Bocconi university Alumni Activities

SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFBI

morE mfB

A good financial performance, as represented in an income statement, needs the same ingredients as a successful recipe: 1) high quality direct materials. 2) the ability to generate value added on these direct

materials through your “cooking” ability.

The Master of Management in Food and Beverage will provide you with both these ingredients: the tools, that are the “direct materials” to understand financial performance and the ability to use these tools within value generating decision making processes.

Marco Morelli | SDA Professor of Accounting, Control, Corporate and real Estate Finance

SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFBII

10 reasons WHy tHe sDa Bocconi MFB coulD Be your Best cHoice

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WEll-rounDED MAnAgErIAl EDucATIon on FooD & BEvErAgE.

FIElD ProJEcTS DEvEloPED WITh F&B PArTnEr coMPAnIES on rEAl, ToP-oF-MInD chAllEngES.

ADvAncED lEArnIng METhoDologY: cASE DIScuSSIonS, SIMulATIonS, TEAM Work, SITE vISITS.

MEET coMPAnIES AnD MAnAgErS on cAMPuS.

ExPErIEncE “rEAl” ITAlIAn culTurE.

unDErSTAnD ITAlIAn rElATIonShIP WITh TErrITorY AnD nATurE.

hIghlY quAlIFIED AcADEMIc AnD ProFESSIonAl FAculTY.

SDA BocconI InTErnATIonAl PrESTIgE AnD STrong

rElATIonShIPS WITh ToP coMPAnIES In ThE SEcTor.

InTErnATIonAl AnD hIghlY SElEcTIvE

clASS oF STuDEnTS.

chAllEngIng, SPEcIAlIzED AnD InTEnSE BuSInESS ProgrAM.

WHymfB

SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFBIII

structure anD calenDar

opEnIng cErEmony

9-10 JanUary 2017• mFB 2017 prEsEntatIon• sda BocconI prEsEntatIon

and toUr • IcE BrEakIng

& tEam BUIldIng

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JanUary - FEBrUary 2017• ItalIan ExcEllEncE• craFtIng stratEgy• markEtIng managEmEnt• organIzatIonal dEsIgn

In thE InFormatIon agE• opEratIons managEmEnt• accoUntIng• corporatE FInancE• managEmEnt control

WIntEr tErm2

march 2017• tEchnology and InnovatIon

managEmEnt• go to markEt• pEoplE managEmEnt• IntErnatIonal dEvElopmEnt

sprIng tErm - 13

aprIl - may 2017• sUpply chaIn managEmEnt• rEtaIl managEmEnt• sErvIcE managEmEnt• Brand managEmEnt• BUsInEss plannIng• stUdy toUr

sprIng tErm - 24

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SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFBIV

structure anD calenDar

FIEld proJEct

JUnE - sEptEmBEr 2017Field Projects developed and carried out together with sda Bocconi partner companies operating in food and beverage related industries on real, top-of-mind challenges.

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sEptEmBEr - novEmBEr 2017• crEatIvE EntrEprEnEUrshIp• sUstaInaBIlIty & agrIBUsInEss• toUrIsm• nEW prodUct dEvElopmEnt• Food & packagIng dEsIgn• F&B @ rEstaUrant• F&B @ hotEl• stUdy toUr

Fall tErm6

dEcEmBEr 2017• gradUatIon cErEmony

gradUatIon7

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SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFBV

Extra activitiEs

JOURNEYS THROUGH THE ITALIAN CULTURE AND TRADITION

IN-HOUSE vISItS

Presentations and product tasting

TASTING COURSE

SEMINARS

About international cultures in F&B and trends in consumption.

The program offers a successful mix of academic learning, prominent executive visits from the most renowned companies, analytic field trips to the most important companies all over Italy, and most importantly, lectures that are conducted by professors who are professionals working in the field.

paolo porta | MFB 2013 | u.S./ItalianDirector of restaurants and Bars, The Palms Hotel & SPA, Florida, uSA

SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFBVI

a FacUlty WIth strong IntErnatIonal BackgroUnd.

thE mfB highlights

InvolvEmEnt oF largE mUltInatIonal FIrms and ItalIan smEs: all oF thEm rEprEsEnt UnIqUE casEs oF sUccEss and managErIal ExcEllEncE In thEIr oWn FIElds.

dIrEct contact WIth managErs and EntrEprEnEUrs From F&B and hospItalIty.

dIrEct and amazInglEarnIng procEss.

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dIrEct ExpErIEncEs In thE FIEld throUgh proJEcts, company vIsIts and assIgnmEnts InvolvIng companIEs.

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The international MFB program combines a wide pool of people coming from different cultures and backgrounds. The work and collaboration between the students always result in generating new ideas and discovering new perspectives. Hence, MFB enhances our learning experiences in and beyond the classroom.

cyntHia KHeir | MFB 2014 | lebanese Associate, lumen Hospitality Consultants, lebanon

SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFBVII

your carEEr aftEr mfB

After your MFB, you will be prepared for all the main positions in a food & beverage related firm, in roles such as:• BrAND AND PrODuCT SPECIAlIST • ExPOrT AND IMPOrT MANAgEr • SuPPlY CHAIN SPECIAlIST • COMMuNICATION MANAgEr • ArEA MANAgEr• MArkETINg SPECIAlIST • BuSINESS DEVElOPEr • BrAND AMBASSADOr

The issues you deal with throughout the year, as well as the specific knowledge and skills you have learned, will allow you to understand and manage the key sources of a firm's competitive advantage.

MFB in one word: Excellence. receiving lessons by experienced professors who work in the field, and discussing critical issues with the managers of important F&B companies are invaluable opportunities. The program provides the tools to develop as a manager both professionally and personally, thanks to a well-structured curriculum, extra courses and activities, and all the high quality facilities the program offers.

Vanessa FlaViano | MFB 2013 | VenezuelanBrand Manager Aperitifs, Campari International, Italy

SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFBVIII

class profilE mFB class oF 2016

age average

28 yrs

nuMBer oF participants 22 experience

average 4

yrs

eDucation

EconomIcs 54%

hUmanItIEs 31%

EngInEErIng 10%

laW 5%

WorKing experience

1-2 yrs 41%

3-4 yrs 27%

5-7 yrs 23%

>8 yrs 9%

age

24-25 yrs 32%

26-28 yrs 27%

29-30 yrs 27%

31-33 yrs 14%

geograpHic origin

Italy 50%

EUropE 14%

north amErIca 4%

soUth amErIca 18%

Far East 14%

FeMale 41% 41%

SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFBIx

alumni nEtworkthe mFB community is also part of the Bocconi alumni association, which carries out many initiatives, in Italy and abroad, in order to achieve its objectives:• encouraging the exchange of experiences and networking among alumni;• providing them with continuous learning and career service tools;• gaining visibility and prestige for sda Bocconi at the national and international levels;• promoting international development and the growth of sda Bocconi and Università Bocconi;• members and supporting fund-raising activities that enhance sda Bocconi initiatives.alumni activities are available at www.alumnibocconi.it where you will find an online directory and names of Class representatives, a calendar of events, newsletters, chapter and club news and many other alumni targeted services.

SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFBx

thE mfB facultyHighly qualified MFB Faculty reflect SDA Bocconi pillars of strength, which are long-standing business management expertise blended with direct knowledge of food and beverage industry management. this is a plus to mFB students aiming towards management positions. mFB faculty are also derived from top and senior management positions in leading international companies in food, beverage and hospitality.

SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFBxI

mFB is organized with the support of altagamma, the association of internationally renowned Italian companies operating at the high end of the luxury brand market, and also has the advantage of contributions by several private associations, professional consortiums and organizations which bring specific knowledge and expertise to increase your opportunities in the world of food and beverage management.

fondaZionE altagamma

Thanks to company visits not only did I draw an in-depth thought of theoretical skills and managerial know-how when picked up on class, but also tasted a holistic savour of Italian excellence.

Jinyu Huang | MFB 2015Chinese/FrenchForeign Affairs Supervisor, Purall Import and Export Co., Shanghai, China

SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFBxII

sda BocconI mFB.thE rEal tastE oF managEmEnt.

kEy Facts

• 12 months full-time• starting date: 9 January 2017• in English• at sda Bocconi, milano, Italy• admissions.mfb@sdabocconi.it• www.sdabocconi.it/mfb

SDA Bocconi | MASter of MAnAgeMent in fooD & BeverAge mFBxIII

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sda Bocconi school of management | masters divisionRecRuITINg AND ADMISSIONS SeRvIcevia Balilla, 18 - 20136 Milano, ItalyTel: +39 02 5836 3176admissions.mfb@sdabocconi.it

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