milano rho exhibition centre, milan - italy · italian and foreign media representatives and...

AS of 7 june 2019

POST SHOW REPORT 2019

International Architecture and Building & Construction Show Milano Rho Exhibition Centre, Milan - Italy

MADE expo has further strengthened its role as one of Europe’s leading international shows for Architecture and the Building & Construction sectors; focusing on the entire building process the Show is dedicated to bringing Architects, Designers, Builders & Developers, Specifiers, Wholesalers, Retailers and Installers the best available products, technologies and solutions for their projects.

keyfacts

FIGURES

Over 90,000 participants (trade visitors, press, exhibitors’ guests, public)

48,000 net smq of exhibit space

about 900 exhibitors (20% foreigners)

9% foreign trade visitors

madeexpo.it is a visited and influential site. Over 400,000 accesses 2.5 million viewings

500+ italian and foreign media representatives and reporters

More than125,000 registered users in MyMADE reserved area on madeexpo.it (+70% compared to 2017)

More than 195,000 Italian and 30,000 foreign subscribers to MADE’s newsletters

4 dedicated product sectors occupying 8 halls

Certification ISF-CERT 2019being released

* January - March 2019

2019 FLOOR PLAN LAYOUT

MADE EXPO PRODUCT SECTORS

OUTDOOR SUN-SATION AREA

COSTRUZIONICONSTRUCTION

INVOLUCROBUILDING ENVELOPE

2

keyfacts

VISITORS BY NATURE OF BUSINESS

* Condominium managers, Public_Sports facility managers_Heating & Cooling installers_Public administrators_Associations_Service companies_Universities and Training centers_Individuals

3

keyfacts

14%Other*

5.5%Agents/Sales

Representatives

15%Window

Manufacturers12%

BuildersContractors

6%Manufacturers

12%Distributors/Retailers

Other Buyers

35.5%DesignersPlanners

Other Professionals

FOCUS ON DESIGNERS/ PROFESSIONALS BY JOB TITLE

Geologists/Urban planners

1% Others

24% Engineers

21% Surveyors

10% Designers

44% Architects

TOP TEN VISITING COUNTRIES

4

keyfacts

FOREIGN VISITORS FROM 115 COUNTRIES

16%RUSSIA

AND FORMERSOVIET COUNTRIES

54%EUROPE

4% AFRICA

7%MIDDLE EAST

5.5%ASIA AND AUSTRALIA

8.5%BALKANS

3.5%AMERICAS

Russian Federation

France

Romania

Germany

Bulgaria

Switzerland

Spain

Ukraine

Poland

Slovenia

FOREIGN VISITOR PROFILE REGIONE - COUNTRY

*Costumer Survey 2019 | foreign visitors

94% recommend the visit

96% will most likely visit the next edition

1.5% N.A.

Certification ISF-CERT 2019 being releasedby:

In order to survey on-site customer

satisfaction with its visitors MADE expo

has again appointed ,

the leading international market research

Agency specializing in surveying Customer

Experience & Satisfaction which is used by

the majority of Fortune Magazine Top

100 Companies.

indaginevisitatori

5

A survey was conducted on more than 300 Italian & foreign professional visitors in the following job categories:

_ Designers/Architects

_ Facilitators/Builders

_ Contractors

_ Installers/Craft Businesses

WHO VISITS

Professionals with directing roles

business owners with managing responsabilities

decision makers *

8O%

83%

6

visitorsurvey

* Autonomous purchasing managers & team purchasing managers combined

WHO VISITS

by:

Professional visitor profile

over 90% seek new products, new trends in the first place besides

looking for new opportunities to network with high-profile companies

in order to start business with

MADE expo satisfied 99%of professional visitors

95% of professional visitorsdeclared that their

expectations were exceeded,(a growing figure comparated

to 2017)

over

90% 99%*95% 85% 95%

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*very (67%) & fairly (32%) combined

visitorsurvey

2017 20172019 2019

very high and growing satisfaction

+90% +4% +95%

by:

MADE expo is an unmissable appointment

MADE EXPO ACCORDING TO PROFESSIONAL VISITORS

8

visitorsurvey

of surveyed professionals would recommend a visit to their colleagues(2017 = 89%)

91%

Business is crucial at MADE:

51% admits starting business relationships or signing orders during the show

Foreign and first-time visitors’ overall show rating is on the up

On average targets were more satisfied of their visits compared to 2017, mostly for the show growing specialization and relevance

by:

VISITOR EXPECTATIONS

All MADE expo 2017 Product Sectors satisfied or exceeded visitors’ expectations*

* Satisfied or exceeded combined

95%

95% 84% in 2017

88% in 2017 91% in 2017

85% in 2017

95%

93%

9

visitorsurvey

by:

FOREIGN VISITORS

94% 94% 96% 94% will most likely visit the

next edition 96%

10

visitorsurvey

will strongly recommend

visiting the show

96%FOREIGN VISITORS

by:

MADE EXPO for professional visitors

SATISFACTION MEETS ALL TARGETS

11

visitorsurvey

Total

Designer/Architects

Facilitators

Builders/Contractors

Installers/Craft Businesses

by:

Extremelysatisfied

Extremelysatisfied

Verydissatisfied

Verysatisfied

Somewhatsatisfied

Somewhatdissatisfied

Verydissatisfied

A strong media coverage

Over than 800 media releases (Tv - Press - Radio - Web) generating 30 Million prospective contacts and over than 1,500 posts on media channels

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media

by MINESI: october - march 2019

Local & national daily newspapers Affari&Finanza_Corriere della Sera _Eco di Biella_Il Giornale_Il Giorno _Il Sole 24 Ore_La Prealpina_La Provincia_La Repubblica_L’Economia_Libero Quotidiano_Quotidiano Nazionale

Trade & architecture publications

Attualità Elettrotecnica_Business Weekly_Casa&Clima_Casabella _Casantica_Cose di Casa_Datalignum_DDN_Edilportale_Elle Decor_Ferrutensil_Guida Edilizia_I Love Parquet_Icon Design_IFDM_Il Giornale dell’Architettura_Il Quotidiano Immobiliare_Infobuild_Ingenio-web_Interni_IoArch_Isplora_La Verniciatura del Legno_Living_Modulo_Monitorimmobiliare_Pambianco Design_Passione Design_Platform_Professional Parquet_Serramenti + Design_TendaIn_Tende e Schermature Solari_The Plan_Tuttoedilizia.home.design_Ville & Casali_Xylon_YouBuild

National TV

Italia 1_Radio Capital_Radio Marconi_RAI 3_RAI Radio 1_TGCOM 24

Foreign Media

Ait _ Archiproducts _ Architektur Aktuell _ Asb _ Asb Portal _ Bauelemente Bau _ Bauelemente Bau Bg _Blueprint _ Bm Building _ Cobouw _ D’architectures _ De Architect _ Diseno Interior _Elle Décor Francia _ Elle Dècor Russia _ Floor Forum _ Focus Archi _ Frameweb _ Gff _Hk _ Holz-Zentralblatt _ Idea _ Me Architect_ On Diseno _ Oris _Project Baltia _ Project Russia _ Spectrooms _ Ventanas Puertas Y Cerramientos _ Verre Menuiserie _Windows Active _ XXI _ Zeppelin

...Also on social media

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media

*January | March 2019

FANBASE +25,000 followers 30% higher than 2017 edition

(Facebook - Twitter - Linkedin - Instagram)

Over than 300 contents

posted from January 1st to March 31st 2019 on social channels

Facebook posts, by themselves, generated well

over 140,000 involved userswho used MADE’s contents more than 18,000 times

Instagram official hashtag #madeexpo has been tagged

over 5,000 times

A great SUCCESS On SOCIAL media

WHAT our exhibitors had to say

Besana Moquette

Garofoli Spa

Dickson ConstantCromology ItaliaMADE expo is going very well. Our

company has always been here

and this year there is so much

substance, people are serious,

they know what they want, they

are experts, so for us it’s also an

opportunity to understand what the

market needs. Our general feeling

is positive. We have registered a

lot of Italian but also international

visitors from the Arab countries and

Spain in particular.

The organization at MADE expo is

excellent. We have registered a very high

turnout. Every company in our sector

should believe more in this event - when it

comes to design and architecture related

to building, MADE is very important, a

real demonstration of value. This year we

have had lots of visitors, many Italians but

also from other countries such as Russia,

Middle and Far Eastern countries and

Northern European countries.

We are very satisfied with our

participation at Made Expo 2019.

It was an important opportunity

to dialogue with the entire sales

network and to talk about the many

new products.

We haven’t been to MADE expo for

ten years and so everything is new to

us. In terms of quality the event, the

environments and even the exhibitors

have evolved. As far as our company

is concerned, everything worked very

well and the market responded well.

A thrilling participation and an

unexpectedly huge result for our

company this year! MADE has been

a platform for the launch of a new

project and the store dedicated to

the professionals of decoration

in Italy. Architects, decorators,

painters, craftsmen and companies:

over 600 leads, some of them really

interesting, from about 15 foreign

countries. Now it’s our turn!

Calcestruzzi e Italcementi

Gibus

The event has proved to be very

positive and the interest in our

new products is high. The number

of visits is very significant, even

international ones. From the

national point of view the most

interested are those engineers

who deal with restoration and

restructuring. Designers can

actually touch products and see

how to include them in the future

projects, so for us MADE expo is a

positive experience.

MADE expo 2019 is going very well

for us, we have been positively

surprised by this edition and we

are also satisfied because we have

had an increase in serious visitors.

I’m just sorry for those who didn’t

make it because they will regret not

having been here. Our visitors have

been mostly Italian.

Andrea Besana Owner & Marketing Manager

Besana Moquette

Rita Cadorin Marketing and Development Director

Gianluca GarofoliCEO Garofoli

Claudio ErrigoSales Manager Italy Dickson Constant

Gianfranco BellinCEO Gibus

Roberto CallieriCEO Calcestruzzi and Italcementi

Barbara Pezzini Export Marketing Manager

exhibitors

Cadorin

14

Internorm

Renson

This edition has been interesting,

we have recorded perhaps a little

less inflow but more interest, with

professional operators who were

looking for something specific and

therefore not bland and poorly

targeted enquiries. Our visitors are

mainly national.

MADE expo 2019 went very well, we

had better quality contacts than two

years ago. Mainly national contacts,

with a marginal component of

international visitors but in general

we can consider ourselves satisfied.

Metra

We are completely satisfied with the

turnout, both in terms of numbers

but also in quality, which exceeded

our expectations. A lot of people

are interested in our products and

we are therefore a selected target.

I must say that we are also happy

with the positioning we have set as

well as the size of the stand and the

type of products.

SCIUKER

Logli Massimo

MADE is now confirmed as a very

important biennial event with a

satisfactory turnout both on the first

two days and also at the end. The

foreign presence is very important,

visits are always equally balanced

between quantity and quality, also in

terms of new customers. I can happily

state that it was a splendid edition.

MADE expo 2019 is giving us a lot

of satisfaction. There are many

visitors and they like the stand.

Being present for the first time in

synergy with Saint-Gobain - which

has acquired us - is a reason for us

to have brought back a large glass

manufacturer after many years at

an event that is all about building

and architecture. The event is going

well so we are very satisfied.

Daniele La SalaCEO Internorm Italia

Logli MassimoCeo and General Manager

Enrico ZampedriCEO Metra

Federico CeredaArea Sales Manager Italy Renson

Marco CiprianoCeo System Srl - Sciuker

exhibitorsWHAT THE MEDIA REPORTED

15

WHAT THE MEDIA REPORTED media

LA REPUBBLICA

IL SOLE 24 ORE

ANSA

IL CORRIERE DELLA SERA

Tarvan Mabry and Keith Tsang came

from New York to touch by hand the

quality of finished windows . They

found surprising and appealing

products such as the thermal break

minimal frames.

Extremely qualitative technical

solutions and manufacturing

processing attracted them and many

other visitors as displayed in 8 halls

by over 900 exhibiting companies in

the Interiors, Windows and Building

Envelope, Construction, Materials and

Services sectors.

Building connections. MADE expo’s

message is clear: strengthening the

ties among companies, associations,

professions, universities and

the territory for relaunching the

building industry.

Digitalization is in the spotlight

at MADE expo and represents a

transversal driver in the building

chain. “Connections” were the

protagonists of the exhibition…

IL GIORNALE. IT

Building, Architecture and the

whole “Living & Housing Systems”

are on show at MADE expo. It’s not

just a mere exhibition of companies,

products, materials and projects but

the real occasion for relaunching,

as strong as ever, the themes of

the construction site “green light” .

Decree and the building investment

boosting.

The building industry world aims

at re-launching the sector and

shows to be ready for a change in

terms of innovation backed by the

following drivers: comfort, security,

sustainability and technology, thus

boosting the domestic economy.

These signals were well interpreted

at the ninth edition of MADE expo.

MODULO

ELLE DECOR

IL GIORNALEDELL’ARCHITETTURA.COM

Encouraging signs from the 9th

edition of the most important Italian

Architecture and Building exhibition

who closed its doors a few days ago.

Debates and talks have brought

such hot topics as the construction

works “green light” Decree and

the re-launch of the building

industry at the center of the Italian

Government’s agenda.

At MADE expo the Design Box

installation by Elle Décor Italy

curated by Calvi Brambilla Studio

tells the Value of materials and

finishes in the architectural project

in the most immersive way.

In a world where architecture seems

to live only on Instagram and social

media channels (...), there’s someone

who promotes, organizes and “build”

the Italian biggest exhibition in the

Construction industry and it’s being

doing it since 2008.

General and specialized press - Italy

LIVING.CORRIERE.IT

The Future in Housing is not only

made of automation, security

systems and building details that

make doors, windows and closures

in general safer. MADE expo has

focused on ecology and invisible

comfort in the construction systems

for the residential buildings as well.

GUIDAFINESTRA.IT

The Forum on Windows and Doors

titled “Special Serramentour” at

MADE expo 2019 has registered

over 1,000 attendees who crowded

31 workshops, 4 round-tables, a few

specialist book launches and many

one-to-one meetings with

the experts.

16

INTERNATIONAL MEDIAPLAN – MADE EXPO 2019 - FROM SEPTEMBER TO 21TH DECEMBER 2018

FOREIGN MEDIA COVERAGE media

17

EASTERN EUROPE / BALKANS

ASBORIS

PROJECT BALTIAPROJECT RUSSIA

BAULEMENTE BAU

SPAIN

ARQUITECTURA DISEÑO INTERIOR

EL CROQUIS VENTANAS PUERTAS

Y CERRAMIENTOS

GERMANY, AUSTRIA, GERMAN-SPEAKING SWITZERLAND

A3BAUAIT

HOLZ-ZENTRALBLATTSPECTROOMS

Specialized press - Foreign countries

FRANCE, FRENCH-SPEAKING SWITZERLAND

D’ARCHITECTUREIDEA PHOENIX

L’ARCHITECTURE D’AUJOURD’HUI

EXE

FRANCE, FRENCH-SPEAKING SWITZERLAND

ARCHISCOBOUW

FLOORFORUMDE ARCHITECT

HA DESIGN

the following foreign media covered made expo

SERRAMENTOURby MADE expo + NUOVA FINESTRA

Speciale

made expo EVENTS events

A captivating event programme focused on the differentproduct sectors

18

events

MADE expo’s platform for experimenting, producing and circulating innovative practices

THE BINOMIALSUSTAINABILITY

& GROWTH

INNOVATIONBETWEEN BIM AND

CONSTRUCTION INDUSTRIALIZATION

5,000 Participants

Commettee of Honour 5 BIM LAB 2 LABS AREAS 1 EXHIBITION

Companies, universities, institutions debated major themes

96 patronages, 262 speakers, 10 sponsor

26 events with training credits given to attending professionals

Pietro BaratonoGabriele BuiaRoberto Callieri Giuseppe CappochinDonato CarleaAdriano CastagnoneStefano Ciafani

Guido FarèCarlo Maria FerroClaudio GuascoLaura MicheliniEmanuele OrsiniFrancesco Peduto Ermete Realacci

Ferruccio RestaGuido SaraccoMaurizio SavoncelliMassimo SessaFederico TestaArmando Zambrano

made expo events

Training credits were given to attending professionalsSponsorsBiopietra_Dickson_Ecosism_Essepi_Irondom_ItalcementiManni Group_Mapei_Nobento_UL

19

made expo events

22

events

A dedicated area where thefenestration professionals get together to discuss important topics such as changing regulations, the evolution of the manufacturing process, product performanceand the evolution of the distribution chain through debates,workshops and engaging speeches.

The Live Event for the industry professionals

31meetings

59 speakers

SERRAMENTOURby MADE expo + NUOVA FINESTRA

Speciale

21

made expo events events

An experiential place in which to get carried away by tactile, visual and

chromatic emotions

A concept conceived by ELLE DECOR and designed by the Milan Calvi Brambilla studio. A range of surprising expressions demonstrating the infinite possibilities of the materials on display and the definition of domestic spaces and social places through surfaces able to generate emotions, expressive details and brand new finishes.

30 leading companiesPartner | Agoprofil_Arteferro_Bagattini_Besana_BTicino_Cadorin_Convex_Déco Effeitalia_Emilgroup_Eternoivica_Fantoni_Faraone_Fimet_Garofoli_Giovanardi Lamitex_Mapei_Metropolis_Moose Design_Novowood_Pimar_PorcelanosaSyntarqui_TTMRossi_Wall&decò

Technical Partner | Baxter_Flos_Pedrali_Zanotta

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made expo & THE CITY events

4 guided tours in collaboration with

200 participants Training credits to attending Architects

Building & Construction Sites - Milano 2019 MADENIGHTat the Triennale di Milano

Torre Libeskind e Piazza Tre Torricon SBGA | Blengini Ghirardelli e One Worksvisita al CANTIERE

Residenze ”NOVETREDICI” e “CORTEVERDE”con CZA | Cino Zucchi Architettivisita al BUILDINGS

ONE WORKS Headquartercon One Worksvisita al BUILDING

THE CORNER -Porta Nuovacon Atellier(s) Alfonso Femia AF-517visita al CANTIERE

SEE YOU AT MADE expo - 10TH Edition17-20 March 2021

[email protected]. +39 051 09 59 41www.madeexpo.it

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milano rho exhibition centre, milan - italy · italian and foreign media representatives and...

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