mile high dog...pet portraits, a dog-park bar, a new forever friend or just about anything else...

2020 Media Kit

April/May 2019

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Mile High Dog “Denver’s Quintessential Dog Magazine”

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About Mile High DogMile High Dog is a unique niche-market magazine created in 2007 exclusively for Denver metro area dog parents. More than 100,000 readers turn to our publication as a resource for healthcare, behavior and training information, local rescue stories, dog sports and activities, dog-friendly venues, upcoming events, adoptable dogs, animal hero stories, dog-friendly travel recommendations, products and services, nutrition information, classes, dog book recommendations and more.

Mile High Dog was created to connect dog owners with the business people they need for all their canine needs. Our readers know where to turn when they need a 24-hour emergency veterinarian, doggie daycare, products to pamper their pet, quality groomers, dog-friendly venues, pet portraits, a dog-park bar, a new forever friend or just about anything else related to dogs in the Denver area. We even have pages dedicated to connecting dog parents with like-minded pet lovers for social outings like doggie meetups, dog romps, hikes and swims, dog-friendly wine tastings, yappy hours, dog festivals, charity events and much more. Our publication is:

• Designed in a rich, glossy, four-color format;

• Editorially balanced with useful, quality, relevant

content that Denver dog lovers need and want;

• Page-limited so your ad and our readers don’t get

lost in a sea of never-ending information;

• Loaded with valuable information and offers from

local businesses specifically for dog owners;

• Created to bring Denver dog parents through your

door to increase your sales.

There is no better way to reach dog owners in the Denver area than to advertise in Mile High Dog. If you are serious about increasing sales, give us a call. Let us show you how to unleash the power of direct marketing on your business.


“A dog is the only thing on this earth thatloves you more than he loves himself.”

– Josh Billings


Distribution AreaMile High Dog, beginning its eleventh year in print, is available for pickup at more than 800 locations throughout the Denver metropolitan area. Our pick-up locations include veterinary clinics, animal shelters, doggie daycares, groomers, trainers, pet boutiques, kennels, self-wash centers, animal sporting venues and many more.

In addition to dog businesses, Mile High Dog is also available at numerous restaurants, coffee shops, dog-friendly apartment and condominium complexes, wine and liquor stores, hardware stores, salons, breweries, book stores, dog-friendly hotels, wineries, pack and mail shops and many others. To further bolster readership, thousands of copies are placed in high-traffic, captive-audience waiting rooms such as doctors, dentists, chiropractors, and auto lube, tire and car wash centers, where each issue is read again and again. Our magazine is also handed out or available for pickup at more than 100 dog events each year. Mile High Dog is available for free in print and via digital subscription, or as a paid subscription delivered to your home or office. With the high pass-through rate of our print edition and our digital readership, our audience is estimated at more than 105,000 readers per issue.

• Arvada• Aurora• Bergen Park• Broomfield• Castle Pines• Castle Rock• Centennial• Cherry Hills Village• Denver• Englewood• Evergreen• Federal Heights• Franktown• Golden• Greenwood Village• Highlands Ranch• Lafayette• Lakewood• Littleton• Lone Tree• Louisville• Northfield• Parker• Stapleton• Thornton• Westminster

Have a question? Please call us at 303-741-0162.


Ad Specifications

File Formats

Our preferred file format is high-resolution (300 dpi ) PDF files with embedded fonts. We can also accept Adobe

InDesign, Photoshop and Illustrator files. Production charges may be incurred if we have to modify your files to meet

our ad specifications.

Ad Submissions

Ads may be submitted on CD, DVD or via e-mail. Include all necessary files, compressed in a single folder, with the

advertiser’s name. The advertiser or their designer is responsible for image quality, resolution, fonts, color match and

typographical errors.

Fonts & Elements

Fonts may be Postscript Type 1, TrueType or OpenType. When using Type 1, please be sure to supply both screen and

printer fonts. Graphic elements should be submitted as EPS, TIFF or high-quality JPEG files (300 dpi or greater). Be sure

to include all image links. Elements that do not bleed should be kept 1/4” from the edge of the page to avoid being

trimmed. Please use rich black for solid black elements.

Ad Dimensions

3.5” x 2” 3.5” x 4.875” 7.375” x 3.175” 2.375” x 10” 7.375” x 4.875”

3.5” x 10” 7.375” x 10” 8.675” x 11.25” 7.375” x 8.5” 8.375” x 11”

HALF PAGETHIRD PAGE

FULL PAGE W/O BLEED

FULL PAGEWITH BLEED BACK

COVERWITH BLEED

H A L F P AGE

TH IRD

P AGE

QUARTER PAGE

BUSINESSCARD

INMARKETPLACE

SECTION

BACK COVER

W/O BLEED

2020 Advertising Rates

Numer of consecutive issues

Ad Sizes 3x* 6x 9x 12x

Business Card (Marketplace Section) $ 150 $ 135 $ 125 $ 115

Quarter Page $ 395 $ 365 $ 335 $ 305

Third Page (vertical or horizontal) $ 595 $ 555 $ 525 $ 495

Half Page (vertical or horizontal) $ 795 $ 695 $ 645 $ 595

Full Page $ 1,395 $ 1,295 $ 1,245 $ 1,195

Inside Front or Back Cover $ 1,695 $ 1,595 $ 1,545 $ 1,495

Back Cover $ 1,995 $ 1,895 $ 1,845 $ 1,795

Two Page Spread $ 2,495 $ 2,395 $ 2,345 $ 2,295

Two Page Inside-Cover Spread $ 2,795 $ 2,695 $ 2,645 $ 2,595

* One-time ads may be run at the 3x rate to promote events only.

All rates are per ad (per issue) and must run consecutively unless otherwise arranged at the time of order.

Graphic Design Service

Many of the ads that appear in our pages were created by our in-house graphic design department. We will gladly create an ad to showcase your business for a nominal fee. Design fees includes up to three revi-sions per ad. Additional revisions may incur extra charges at the current hourly rate. Photography services can be arranged for a separate fee. Please call us at 303-741-0162 to discuss your specific needs.

Ad Design Fees

Business Card $ 20Quarter Page $ 40Third Page $ 60Half Page $ 80Full Page $ 100Two Page Spread $ 150


2020 Issue DeadlinesIssue Ad Close Materials Due

Feb/Mar January 17 January 20Apr/May March 20 March 23Jun/Jul May 18 May 20Aug/Sep July 17 July 19Oct/Nov September 18 September 21Dec/Jan November 18 November 20


2020 Advertising Insertion Order

Date _______________________________________

Advertiser _______________________________________________________________________________

Contact _______________________________________________________________________________

Address _______________________________________________________________________________

City _____________________________________ State _________________ Zip ____________

Phone _____________________________________ Fax ____________________________________

E-mail _______________________________________________________________________________

Ad Size _____________________________________ Frequency _____________________________

Ad Description ___________________________________________________________________________

Issues for Publication ______________________________________________________________________

Rate per issue _____________________ Ad Design Fee (is applicable) ________________________

Premium position (full page ads only) _____ Back Cover _____ Inside Front _____ Inside Back

Payment Method ______ Visa/MC/Discover ______ Check ______ Paypal Invoice

Credit Card Type _________ Number _____________________________________________________

Expiration _______ Security Code ________ Signature ____________________________________

_______ I have read Mile High Dog’s Advertising Terms & Conditions and Submission Requirements

Signature ________________________________________________________ Date ____________________

Thank you for your order!

Mile High Dog Phone 303-741-0162Box 3273 Fax 303-741-0254Greenwood Village, CO 80155 [email protected]


Advertising Terms & Conditions

An Advertising Insertion Order is a legal binding contract. Before submitting advertising materials or signing an order, please review the following terms and conditions as well as the Advertising Submission Requirements.

“Publisher” as used in this document refers to Brauns Publishing, LLC, publisher of Mile High Dog magazine.

“Magazine” refers to Mile High Dog magazine.

“Advertiser” refers to a company or individual who signs an Advertising Insertion Order with Publisher topurchase ad space in the Magazine.

Publisher’s Rights1. Publisher will approve all advertising prior to publication in the magazine and may, at its sole discretion, reject any advertising.2. These terms and conditions supersede all others. Publisher will not be bound by any terms or conditions, written or otherwise, that conflict with the terms and conditions contained in this document or any amendment thereto. No verbal agreements will be recognized.3. Publisher will not be held liable if circumstances deem it necessary to omit an advertisement.4. Liability for any error caused by the Publisher on a specific ad will not exceed the fee paid for the ad in question.5. Publisher will short-rate any advertiser who fails to complete the contracted number of ad insertions within a 12 month period from the date on their adverting contract. If Advertiser fails to complete the designated number of insertions, no future discounts will be honored and Advertiser will be retroactively billed for any discounts taken, but not earned.6. Publisher reserves the right to display the word “advertisement” on any ad copy which, in its opinion, might resemble editorial content.

General Terms1. The interpretation and performance of advertising contracts for the Magazine are governed by the laws of the state of Colorado, USA. Both parties agree that any dispute arising out of or in connection with this agreement shall be subject to the exclusive jurisdiction of the State and Federal Courts for the City and County of Denver, Colorado.2. You may terminate advertising in the Magazine before all contracted ads have been published, however, the remaining balance of the Ad Insertion Order will still be due and payable. You must notify the Publisher in writing if you wish to prevent further ad placements before your contract has ended, otherwise ads will continue run in accordance with your Ad Insertion Order. All ads will run consecutively unless special arrangements have been made at the time the contract is executed.

_______ Advertiser’s Initlals

Mile High DogAdvertising Terms & ConditionsPage Two

General Terms (continued)

3. If you wish to change your ad from one insertion to the next, it is your responsibility to get the new materials to the Publisher or to notify the Publisher of changes you would like made to your ad. If the new ad or changes are not received by the materials deadline, your previous ad will be rerun.4. Specific ad placement (e.g., back cover) can only be guaranteed by paying a position premium.5. Advertisers who contract with Publisher for graphic design services will be charged for those services whether or not the ad is subsequently published.6. By signing an Advertising Insertion Order, you represent that you are authorized to publish the contents of your ad. Therefore, the advertiser and/or their agency agree to indemnify and hold the Publisher harmless from any and all claims, suits, demands, actions, proceedings, legal expenses, etc. that arise out of publishing Advertiser’s ad. This includes, but is not limited to claims of infringement of trademark or copyright, invasion of privacy and libel.7. Advertiser and/or their agency is responsible for image quality, resolution, fonts, color match and typographical errors for all submitted ads.8. Advertiser and/or their agency, agree that electronic communication by fax or e-mail will be permissible as a means of conducting business, including, but not limited to conveying contracts.

Payment Terms

1. Payment for your first ad must be submitted with your Advertising Insertion Order. If paying by credit card, subsequent ads will be charged on or after the 10th of the month preceding each issue (e.g, charged on or after March 10 for an April/May ad). If paying by check, subsequent ads will be invoiced, however, payment must be received by the 15th of the month preceding each ad. Ads must be prepaid before we go to print unless special arrangement have been made in advance.2. In the event an advertiser fails to pay within 15 days from receipt of an invoice or breaches their contract, publisher will hold advertiser and/or its agency jointly and severally liable for monies due the Publisher, including but not limited to advertising fees, court costs, attorney’s fees and reasonable collection costs.3. A late fee of $50 will be assessed for late payments. Overdue payments will accrue interest at the rate of 1.5% per month or the maximum rate allowed by law. Interest shall start to accrue 15 days from the receipt of the invoice.4. A signed Advertising Insertion Order will serve as an invoice for the first ad unless a separate invoice is requested by Advertiser. Subsequent ad insertions will be invoiced and mailed, faxed, e-mailed or otherwise delivered to Advertiser along with copies of the magazine. Invoices are due upon receipt.

________ Advertiser’s Initials

© 2019-2020 Brauns Publishing, LLC. Mile High Dog, the Mile High Dog logo and “Denver’s Quintessential Dog Magazine” are trademarks of Brauns Publishing,

mile high dog...pet portraits, a dog-park bar, a new forever friend or just about anything else...

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