miles lewis shazam - mml 2013

STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd.

MMA October 2013 Shazam. Experience More.

STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 2

What is going on out there?

TV + Mobile

Have we been solving a problem that

does not really exist?

Shazam’s take

What we will cover…


What is happening out there?


Source:


Innerscope Research – 330 hrs of TV, Web, Tablet, Smartphone and print / weekdays and weekend


Sky.com/corporate


UM #wave7


Source: Statistic Brain/ Apple – Computer – Company Statistics 9.22.2012


The consumer

is

running

mission

control


Fostering interactive experiences through mobile technology.

Shazam.


13

15


19

When it comes to second screen,

have we been solving a problem

that doesn’t really exist?


20


21

http://www.jaguar.com

http://www.homedepot.com

http://www.honda.com/

http://www.mcdonalds.com

http://www.cocacola.com http://www.itv.com/downtonabbey

http://www.bbc.co.uk/apprentice

http://www.cbs.com/shows/how_i_met_your_mother/

http://www.channel4.com/programmes/the-big-bang-theory


Simple

Relevant

Flexible

22

Our second screen formula


“Simplicity is the ultimate sophistication.”

Leonardo da Vinci


People of all ages

are using Shazam

24

18-24 25-34 35-44 45-54 55-64 65

27% 19% 11% 19% 10% 1%

*percentages reflect current Shazam users source: Nielsen/Flurry 2012

13%

<18


It’s not easy turning interest into action


• Launch the Shazam app

• Press 1 button

• In a few seconds, viewers are in the “right place”

• A blend of rich mobile-optimized content and social features

• Can link out to mobile-optimized content


”Relevance is a search engine’s holy grail. People want results that are closely

connected to their queries.”

Marc Ostrofsky


Jaguar


Jaguar F-Type – Gyroscopic Panorama

360° Gyroscopic Interior View (user controlled)

360° Exterior View


VO5


32

255 spots

129 spots

Measurement


33

255 spots

129 spots

Measurement


”Stay committed to your decisions, but stay flexible in your approach.”

Tony Robbins


• Shazam selected by NBC Olympics to provide interactive

second-screen experience for the 2012 London Olympics

• Promoted by both NBC and Shazam to their consumers


2012 London Olympics Daytime Call-To-Action


•Custom experience

- Opening Ceremonies

- Daytime

- Primetime

- Closing Ceremonies

•Drives into Olympics apps

•Promoted NBC programming

•Social Activation

2012 Olympics Shazam Experience

The official partner


Simple

Relevant

Flexible

38

Our second screen formula


Did you know the way you choose to contact someone suggests you are a Digital

Native or a Digital Immigrant?

Which will you choose?

• miles.lewis @ shazam.com • @wakehurst2 • linkedin.com/in/mileslewis

• + 44 7814 522769

Thank you.

miles lewis shazam - mml 2013

Technology

shazam entertainment

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current shazam users

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mobile technology

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innerscope research

interactive experiences