Military Youth ChallengeMilitary Youth ChallengeA MWR leadership opportunity for youth A MWR leadership opportunity for youth fitnessfitness

ObjectiveObjective

Inspire the behavior of military youth to adopt Inspire the behavior of military youth to adopt a lifestyle of fitness, proper nutrition, and good a lifestyle of fitness, proper nutrition, and good healthhealth

ElementsElements

FitnessFitness

LearningLearning

ReadingReading

ComprehensionComprehension

WritingWriting

Metrics/TrackingMetrics/Tracking

Weight, Height, BMI, Self EsteemWeight, Height, BMI, Self Esteem

Age DemographicAge Demographic

6 thru 10 year olds6 thru 10 year olds

DesignedToMove mission DesignedToMove mission

FitnessFitness

Minimum 3x/week Walk/Jog/RunMinimum 3x/week Walk/Jog/Run

20+ minutes per activity20+ minutes per activity

Training Diary Training Diary

Learning Learning (values)(values)

Readings - Athlete Stories (e.g. Mia Hamm)Readings - Athlete Stories (e.g. Mia Hamm)

Comprehension QuizzesComprehension Quizzes

WritingWriting

Learning Learning (health,nutrition)(health,nutrition)

Body Mass Index (BMI)Body Mass Index (BMI)

NutritionNutrition

The Power of ExerciseThe Power of Exercise

MetricsMetrics (program evaluation, success (program evaluation, success measure)measure)

Pre-Program benchmarksPre-Program benchmarks

Height • Weight •BMI • Self Esteem index Height • Weight •BMI • Self Esteem index

TrackingTracking

Mid-program progress/change, diariesMid-program progress/change, diaries

Post-metricsPost-metrics

Height • Weight •BMI • Self Esteem index Height • Weight •BMI • Self Esteem index

Fitness diaryFitness diary

AdministrationAdministration

MWR Point of Contact (POC’s) MWR Point of Contact (POC’s) Youth CentersYouth Centers

Youth Fitness Program DirectorsYouth Fitness Program Directors

Base SchoolsBase Schools

Boys & Girls Club (on base)Boys & Girls Club (on base)

Motivational RecognitionMotivational Recognition

Training Diaries posts (poster)Training Diaries posts (poster)

Commissary Produce Aisle listingCommissary Produce Aisle listing

Online tracking micrositeOnline tracking microsite

Test MarketsTest Markets (200-250 per base (200-250 per base model)model)

Ft. Lewis (Lakewood, WA)Ft. Lewis (Lakewood, WA)

POC: Cynthia Patnoe-LewisPOC: Cynthia Patnoe-Lewis

Ft. Belvoir (Fairfax County, Virginia)Ft. Belvoir (Fairfax County, Virginia)

POC: Jerry ArringtonPOC: Jerry Arrington

TimingTiming

Test Market Models: January/February 2015 Test Market Models: January/February 2015 commencecommence

Metric: mid program evaluation in March 2015Metric: mid program evaluation in March 2015

Duration 20-25 weeksDuration 20-25 weeks

Event Completion highlight: Event Completion highlight: America’s Armed America’s Armed Forces Kids RunForces Kids Run (by base) (by base)

IncentiveIncentive

MYC Special ShirtMYC Special Shirt

Local Base RecognitionLocal Base Recognition

Commissary Posting BoardCommissary Posting Board

Life Habit GoalLife Habit Goal

Roll out ProgramRoll out Program

2014-15 additional bases2014-15 additional bases

Unlimited potential participationUnlimited potential participation

Tie-in GrowthTie-in Growth

DesignedToMoveDesignedToMove

Partners (Commissary Nutrition based)Partners (Commissary Nutrition based)

The Time to Act is Now!The Time to Act is Now!