millainen it arkkitehtuuri tukisi hajaantuneen tuotetiedon näkyvyyttä paremmin
DESCRIPTION
Henri Hämäläisen esitys Tekesin Digitaalisen tuoteprosessin seminaarissa Alihankintamessuilla 20.9.2012. Esityksessä esitellään IT-arkkitehtuuria jolla hajaantunut tuotetieto voitaisiin tuoda helpommin saataville niille jotka tarvitsevat tietoa monista eri järjestelmistä.TRANSCRIPT
Millainen IT-arkkitehtuuri tukisi hajaantuneen
tuotetiedon näkyvyyttä paremmin – esimerkkinä myynnin näkyvyys
Henri Hämäläinen
Contribyte Oy
»Tuotetiedon hajautuminen eri
järjestelmiin
»Teknologiavaihtoehtoja ongelman
ratkaisuun
»Käytännön ratkaisu
What product information is
really all about?
Product marketing
Product
marketing
Physical
product
or
service
Website
Brochures
Pricing
Packaging
Social mediaNewsletters
Pictures & videos
Product sales
Product
marketing
Physical
product
or
service
Product
sales
Sales presentationsTechnical details
Roadmap
Pricing & discounting
Features & variants
Customer information
Product
marketing
Physical
product
or
service
Product
sales
Customer
information
Contact information
Potentials
Meetings
Installed base
Sales history
Product delivery
Product
marketing
Physical
product
or
service
Product
sales
Customer
information
Product
delivery
Logistics
Product variation
Product delivery
Contract details
Product manufacturing
Product development
Product
marketing
Physical
product
or
service
Product
sales
Customer
information
Product
delivery
Product
development
Project management
Change management
Quality management
HW Design
Resource management Visual Design
SW Design
Business logic
Product
marketing
Physical
product
or
service
Product
sales
Customer
information
Product
delivery
Product
development
Product creation
process
HW/SW
Change processes
Lifecyle management
Business
intelligence
Customer trends
Sell process
Product Manageme
nt
User Experienc
e
Engineering
Change Analysis Fail
ExecutionPreparati
on
• Find
• CustomerPrepare
• Sales
• Pricing
Contact• Ready
• Deliver
Delivery
EIM
ERP
PDM
Product information scatters in
time
Product information development in time
Aftersales
Maintenance
Delivery
Testing
Production
Marketing
Design
Requirements
Ideas
Product information is scattered
to tens of systems
Product
marketing
Physical
product
or
service
Product
sales
Customer
information
Product
delivery
Product
development
MS Office
documents
Marketing
Dashboards
CRMPLM
ERP
HR
BPM
CM
Project
managementPDM
Sales tool
DM
Example of sales process
problem with scattered data
Sales process example
ERP
Test mgmtPortfolio mgmt
PDM
BPM
Order
Sales
process
Sellable
itemsFeature
roadmap
Feature
status
”Only way to keep
track on everything
was to have our
own excel and
powerpoints”
CRM
Offer
Common solutions for data
visibility
Enterprise architectural solutions for data
visibility and usage
Integrating different
functions togetherEnterprise Service Bus
thinking
Reporting tools
CRM + ERP +
HR + Sales HR Sales
ERPCRM
ESB
ERP HR
CRM Sales
Reporting interfaces
Data visibility still remains
challenging
Challenges
Information needs keeps changing fast
Tool changes are hard
Information consumers are not key users of
any systems
How to serve information
consumers with IT?
Key ideas for solution
All important data available easily
All information to one common interface
Data integrity
Data should remain in the systems that they were made to
Open and flexible solution
It needs to be easy to reconfigure system and add new systems and UI components to it.
Our solution
Sales HRCRMERP
Bring data to
SharePoint UI
Read live data from
systems
Combine data
together on the fly
Navigate many
systems once
Enrich knowledge to
the data
Contribyte Asset Browser Server
DISCUSSIONS
OR WEB
CONTENT
What would user interface look
in our example case
Sales process example
ERP
Test mgmtPortfolio mgmt
PDM
BPM
Order
Sales
process
Sellable
itemsFeature
roadmap
Feature
status
”Only way to keep
track on everything
was to have our
own excel and
powerpoints”
CRM
Offer
User interface for sales process
Sellable
items
(PDM)
Feature status
(Test tool)Item details (PDM)
Orders of the item (ERP)
Offers of the item (CRM)
Phase in the
sales process
(BPM)
Feature roadmap
(portfolio tool)
NAVIGATIONPfamily
P1P2P3
New ideas
(discussion forum)
Example screenshot
Contribyte Asset Browser
Navigation Product information
Sales report
Feature status as
traffic light
External link to
standardization
Documents related
to the featureDiscussions related
to the product
Similar items
Thank you!
Henri Hämäläinen
Product manager, Contribyte
www.assetbrowser.com
050 487 3291