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  8. 8. Markers: WWII,GreatDepression,KoreanWar,NewDeal,racialsegregation; Adventoftelevision,telephone,massproductionofautomobiles,kitchenappliances, phonographs CulturalTransmission: Extendedfamilies,localsocialgroups(e.g.faithcommunities, fraternalorgs,neighborhood) Characteristics: Wanttofeelneeded Striveforfinancialsecurity Wastenotwantnotattitude Conformity Conservatismandtraditionalfamilyvalues Striveforcomfort Demandquality Simplicity Sacrificeforthecommongood Patriotic Patience Respectauthority teamplayers AtWork: 7
  9. 9. Loyaltoemployersandexpectthesameinreturn Believepromotions,raises,andrecognitionshouldcomefromjobtenure Conformtorules,lawsandorder Measureworkethicontimeliness,productivity,andnotdrawingattention Placesdutybeforeleisure Livetowork Careeridentifieswhotheyare Leastembracingofdiversityanddifferentwaysofproblemsolving 7
  10. 10. Markers: PostWWIIeconomicgrowthandprosperity;Spaceprogram,ColdWar,VietnamWar CivilRights EthnicandWomen Riotsandprotests;birthcontrolpills CulturalTransmission: Nuclearfamilies;stronglyinfluencedbytelevisionandpeergroup; raisedinsegregatedenvironments,butwithcivilrightsanddiversityemphasizedin adulthood Characteristics: Runlocal,state,andnationalgovernments Largestworkforce Highvalueonyouth,personalgratification,health,materialweatlh Competitive,selfdriven Believerulesshouldbeobeyedunlesstheyarecontrarytowhattheywant;then theyretobebroken Hadasensethatsecuritywastakencareof,soleftroomforexplorationand protest,therefore. . . Experimental Individualism Socialcauseoriented Freespirited 8
  11. 11. Canbelessoptimistic,cynical,anddistrustgovernment Valuehopeandpeace AtWork: Definethemselvesthroughjobsandworkperformance workaholics Workethicismeasuredinhoursworked Lessimportanceplacedonproductivity Teamworkiscriticaltosuccess Relationshipbuildingisimportant Liketobeinvolved wheretheactionis Expectloyaltyandrecognitionfromthosetheyworkwith 8
  12. 12. Markers: Vietnam,Watergate,firstgenerationafterCivilRightsAct MTV,latchkey,higherdivorcerates;ADA Firstgen.toembracethepersonalcomputerandInternet CulturalTransmission: Peercultureandmassmedia;diversityviewedasnorm Characteristics: Questforemotionalsecurity Independent Veryselfreliant Informality Entrepreneurial Expectimmediateandongoingfeedbackandiscomfortablegivingfeedbackto others Rejectrulesandmistrustinstitutions Believefriendsdonotequalfamily Latchkeykids Multitaskers SuspiciousofBoomervalues Valuefamilyandfreetime Worktolive 9
  13. 13. AtWork: Casual,friendly,funworkenvironment Involvement Flexibilityandfreedom Aplacetolearn Strongcomputerskillsandtechnologicallyinclined Worksmarter,notharder Wantopencommunicationregardlessofposition,title,ortenure Moreorientedtoelectronicvs.facetofacecommunication Valuecontroloftheirtime Lookforapersontowhomtheycaninvestloyalty,notacompany Motivatedbymoney Pragmatic everyproblemhasasolution,justneedtofigureitout 9
  14. 14. Markers: NorecollectionofReaganera,ColdWar Technology/Menudrivensociety;mostracially/ethnicallydiverse Havealwayshadcomputers,answeringmachines,microwaveovens,VCRs Mosteducated;pressuretoexcelacademically CulturalTransmission: AccesstoglobalinformationviaWWW investigateeverything, questionrules;loyaltytopeersandfamily Relationshipwithtechnologyassocial medium Characteristics: Optimistic Globallyoriented Wantinstantgratification Veryinformal Entrepreneurial Individualistic,yetgrouporiented Wanttobelikepeersbutwithauniquetwist bodyadornment Thoughtpatternsinfluencedbycomputers:Moremosaic,ratherthanlinear, thinkers;abletointegratecomplexdatabeforedrawingconclusion.Allowsfor fasterprocessingandgreatabsorptionofmaterials Acknowledgeandadmiresomeauthorities 10
  15. 15. Moreculturallyandraciallytolerant embracediveristy Acceptingofchange Untrustingoftheman Achievementoriented Financiallysavvy;believesavingmoneyisimportant Everybodywins! AtWork: Apttochangejobsmorefrequently Searchesfortheindividualwhowillhelpthemachievetheirgoals Wantopen,constantcommunicationandpositivereinforcementfromtheirboss Searchforjobthatprovidesgreat,personalfulfillment Wanttobeclosetotheirpeers Needcleardirectionandleadershipfrombossesandsupervisors expectations, outcomes,accountability Wanttobeinvolvedindecisionmaking Lookforopportunitiestolearn Worktolive,ratherthanlivingtowork 10
  16. 16. Characteristics: Highlyconnectedtotheuseofcommunications Likeinstantgratification Thriveonaccelerationandnext,next,next Ambitious valueachievement,socanbebeoverlycompetitive Independent,lackingacommunityorientednatureduetosocialmedia Areveryopenbookwithlittleconcernforprivacyandpersonalinformation, exceptwhenit comestomoney Thriveonlotsofsmallbitsofinformation.Thinkintermsofstatusupdatesand Tweets. Underalotofpressuretosucceed AtWork: Verycollaborativeandcreative Willnotbeteamplayers Moreselfdirected Willprocessinformationatlightningspeed Willbesmarter 11
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