HOW TO STAY RELEVANT TO THOSEMILLENNIALS A Guide For Grocery & Convenience Stores

MILLENNIALS WERE BORN BETWEEN

1981 & 1998Their forward thinking on important issues is changing the way supermarkets and convenience stores must think in terms of the food they sell, store layout, technology and sustainability.

This generation has an estimated 170 billion dollars per year in purchasing power, and this will continue to grow. This guide will help you understand what millennials are drawn to, how to make your store appealing to them as well as how to keep them coming back.$$ $$

OFFERING A WIDE SELECTION OF ORGANIC FOOD IS IMPORTANT TO

58% OF GEN.Y

64% READ NUTRITION INFORMATIONON MOST OF THEIR FOOD ITEMS

Millennials are food smart and will begin demanding more accessible, healthy foods. They want to know where it’s coming from and who is making it. They feel that healthier food is worth spending more on.

75% OF MILLENNIALS SAY THEY WOULDCHOOSE A CARTON OVER A CAN

if a product was being sold in both. 49% said it was because of more simple storage, 46% said it was more eco-friendly, and 43% said it would be less likely to have a “tin” or processed taste to it.

Global awareness is a huge focus and Generation Y expects to see more sustainable packaging.

MILLENNIALS ARE ONLINE & WANT YOU TO BE TOO

52% use technology when grocery shopping. 32% for online coupons, 31% research products and 23% check prices at other stores.

By 2016, an estimated 383 million consumers will have access to internet by phone.

64%% OF MILLENNIALS THAT THINK COMPANIES NEED TO BE AVAILABLE ONLINE:51% of millennials say that consumer opinions found online have a greater impact on purchasing decisions than their own family and friend’s recommendations.

Millennials want instant & easy access to the healthy foods they desire as well as information about the food.

HERE IS A WAY TO GIVE THEM WHAT THEY SEEKGRAB & GO DISPLAY CASES

You can increase revenue and reduce operating costs with grab & go displays. Foodservice operators are offering many new fresh foods that weren’t even considered before and this is extremely appealing to the millennial generation. This new and growing menu requires displays that emphasize the freshness and attractiveness of the food, while providing consistent and safe refrigeration.

GRAB & GO FOOD IDEASFresh made salads & soups, whole wheat sandwiches, vegan and vegetarian options, fresh fruits, veggie cups, yogurt, plus so much more.

The growth of grab & go foods has surpassed total foodservice growth over the last 4 years and this trend is projected to continue for many years.

http://www.forbes.com/fdc/welcome_mjx.shtmlhttp://adage.com/article/adagestat/millennial-grocery-shopping-habits-marketing-trends/228480/http://www.brandamplitude.com/resources/millennials/item/millennials-increasingly-judge-food-by-its-coverhttp://www.icn-net.com/docs/12086_FMIN_Trends2012_v5.pdfhttps://medium.com/@brianhonigman/how-millennials-are-shopping-20-interesting-statistics-figures-c76fb1231fbbhttp://ryan-jenkins.com/2014/06/20/26-eye-popping-statistics-and-statements-for-better-millennial-branding/http://www.bakemag.com/instore | “grab-and-go growing” MAR+APRIL 2014Stagnito Media’s New Products Report | Spring 2014 Edition “Millennial Mindsets”

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