ADVERTISER MEDIA KIT 2014

Learn more at www.millennialmedia.com/our-company

WHO WE AREMillennial Media is redefining digital advertising. With our leading mobile-first technology, we are focused on delivering pinpointed audiences, breakthrough creative, measured results and premium programmatic solutions – all at scale, all with expertise. We help the world’s top brands succeed in mobile.

MEDIA KIT

2014

650M MONTHLY UNIQUEWORLDWIDE USERS

MORE THAN

650M PROPRIETARY, ANONYMOUS ACTIVE USER PROFILES

MORE THAN

90/100 TOP AD AGEADVERTISERS

58M CROSSSCREENUSERS ALONE

MORE THAN

APPS & SITES60,000

170M MONTHLY UNIQUEU.S. USERS

MORE THAN

APPROXIMATELY

DEVICES9,000

AUDIENCESLargest data asset in mobile and cross-screen, allowing brands to tap deeper into their targeted audiences.

CREATIVEExpansive portfolio of creative solutions thatallow brands to tell stories through mobile and all screens.

MEASUREMENTLeading suite of measurement solutions designed to demonstrate the effectiveness and impact of mobile campaigns on the metrics that matter most.

PROGRAMMATICUnrivaled automated buying platform solutions that deliver premium mobile audiences with transparency and at scale.

LEADING BRANDS + MILLENNIAL MEDIA

“Leading with mobile was an easy decision for us. We made the decision early – we were going where our consumer was, so we could connect with them in relevant and engaging ways. Partnering with Mullen and Millennial enhanced our mobile experience, and afforded EY the opportunity to leverage location capabilities not viable on any other platform, at scale.”

MEDIA KIT

2014

Millennial Media partners with brands to meet their marketing and business objectives.

~ Gina Preziosa,Vice President, Digital Media,Mediahub/Mullen

Learn more at www.millennialmedia.com/brands

More Brands:

SCAN TO VIEWBRAND SUCCESS

STORIES

PINPOINTED AUDIENCESMobile is about connecting people, places and moments. By bringing together Millennial Media’s 1st party data with the industry’s best 3rd party data partners, we offer brands superior audience targeting opportunities – at scale.

AUDIENCE PROFILESLooking for a specific audience to reach? We have your audience profile covered, or we can create a custom audience to connect your brand with the right person at the right time.

PATH: MOBILEFIRST CROSSSCREEN ADVERTISINGWe reach over 58 million consumers through our innovative suite of Path: Mobile-First Cross-Screen Advertising solutions, leading to more scalable, actionable and cohesive campaigns.

POINT: AUDIENCE LOCATION ADVERTISINGTo maximize effectiveness of messaging, our suite of Point: Audience Location Advertising solutions continuously analyzes millions of data points to deliver relevant messages to consumers based on specific locations.

DEMO, DEVICE, CONTENT, ONLINE/OFFLINE PURCHASING BEHAVIORS, AND MOREAbility to target by age, gender, HHI, education, as well as sites visited, ads clicked, purchased items, car make and model, and much more.

MEDIA KIT

2014

Learn more at www.millennialmedia.com/advertise/targeting

VIDEO Entertain, engage and inform consumers with cutting-edge video experiences anywhere, at anytime.

BREAKTHROUGHCREATIVE

MEDIA KIT

2014

Learn more at www.millennialmedia.com/advertise/engaging-ads

VOICE Talk and it talks back – leverage the newest way to reach consumers on mobile devices, with the microphone feature.

Mobile allows advertisers to engage with consumers like no other medium can. By leveraging native functionalities of the mobile device, one-on-one interactions achieved in mobile are more immersive, engaging, relevant, and fun.

TABLETTablets create immersive

consumer experiences on a large canvas, increasing

overall campaign impact.

RICH MEDIAInnovative mobile rich

media solutions create more memorable

consumer experiences across the board.

MEASURED RESULTSMillennial Media’s suite of Omni Measurement Solutions is designed to evaluate and demonstrate the impact of mobile campaigns on the metrics that matter most: your KPIs.

MEDIA KIT

2014

Learn more at www.millennialmedia.com/advertise/measurement

MEASUREMENT SOLUTIONS

DOOR OPEN RATEMeasures the impact on in-store foot traffic to a given retail location, generated by a mobile campaign.

NEW MEASUREMENT PRODUCTSCross-screen attribution, CPG, Auto solutions, Enhanced Retail solutions, and more. Stay tuned.

BRAND LIFT RATEMeasures the impact of a mobile campaign on high funnel activities such as awareness, intent, consideration and recall.

PRODUCT PURCHASE RATEMeasures the impact of mobile ads on specific product / sku level purchases.

SCREEN JUMP RATEMeasures the impact of mobile ads on web actions such as site visits, brand search and demographic profile.

REGISTER RING RATEMeasures the impact on total credit card spend at a retail location or website due to a mobile campaign, including number of transactions and total basket size.

COMING IN

2014

PREMIUMPROGRAMMATIC

MEDIA KIT

2014

Learn more at www.millennialmedia.com/programmatic

Millennial Media’s suite of premium programmatic buying solutions enable clients to reach precise audiences at scale.

Millennial Media combines powerful data and immense reach to deliver highly targeted campaigns with immediate scale, one impression at a time. Whether accessing inventory from our exchange, or from the Millennial Media DSP, clients can quickly ramp campaigns with access to billions of impressions per day and real-time optimizations.

DATA TRANSPARENCY Reach highly-targeted audiences with the right message, in the right context across the devices they use most.

INVENTORYAccess Millennial Media’s premium inventory, only available programmatically via the MMX platform, for immediate reach.

SCALE ON DEMAND Our extensive publisher relationships and supply-side integrations enable advertisers to ramp campaigns quickly with access to billions of impressions per day and real-time optimizations.

MOBILE INTELLIGENCEMillennial Media’s ongoing research, intelligence and data reports provide advertisers with real-time trends and marketplace projections to craft the most efficient, effective and scalable digital advertising campaigns.

Elevating and driving the mobile ecosystem forward is central to Millennial Media’s mission. As the leading independent mobile advertising platform, Millennial Media’s cutting-edge technology, extensive reach and operating system independence provide a comprehensive view of the mobile advertising market. Our data is referenced by Fortune, Mobile Marketer, Bloomberg, TechCrunch and many more.

MEDIA KIT

2014

Sign up now at www.millennialmedia.com/mobile-intelligence

REACHING OVER

50,000SUBSCRIBERS A MONTH

USED BY

1,000sOF ADVERTISERS & AGENCIES

Be part of the conversation by following us on:

Learn more about Millennial Media atwww.millennialmedia.com

Contact us at advertise@millennialmedia.com

Ask a question at info@millennialmedia.com

CONTACT US

MEDIA KIT

2014

Have questions related to mobile advertising or Millennial Media? Contact us.

Millennial Media Offices:

Baltimore (HQ)2400 Boston StreetSuite 201Baltimore, MD 21224

Boston155 Seaport Boulevard8th floorBoston, MA 02210

New York150 W 22nd Street12th FloorNew York, NY 10011

London22 Berners StreetLondon W1T 3DD

San Francisco77 Maiden LaneSuite 5BSan Francisco, CA 94108

Washington, DC1100 H Street NWWashington, DC 20005

SingaporeOne Temasek Avenue#37-01 Millenia TowerSingapore 039192

TokyoShin Marunouchi Building9F EGG JapanMarunouchi 1-5-1, Chiyoda-kuTokyo 100-6509

HamburgFleethof – Stadthausbrucke 120355 HamburgGermany

Paris44 rue La Fayette4th FloorParis 75009France

Detroit306 1/2 Main StreetRoyal Oak, MI 48067

Chicago162 W Hubbard Street3rd FloorChicago, IL 60642

Los Angeles2120 Colorado AveSuite 160Santa Monica, CA 90404

Atlanta1170 Peachtree Street NESuite 1925Atlanta, GA 30309

Regional OfficesDallasPhoenixSeattleJakarta, Indonesia