millennials and real-estate investment for the chicago title company, may 2015
TRANSCRIPT
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Real Estate and Millennials- building successful relationships
For The Chicago Title Company May 2015
By Anne Boysen
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Millennials overtake Boomers
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Austin
No.2 on Forbes list of Millennial Cities
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Generational Role ReversalMore than 50% of people under 35 said they have financial goals, compared with 38% of those over the age of 35. What happened to “young and reckless”?
(iQuantify 2015)
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They do their research
• Friends and Family’s opinions• Consumer reviews• Ad-resistant
Phones are for anything but talking:• Text• Facetime• Ims• SoMe
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Never trust anyone over 30
Skeptical to institutions
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#1. Build Trust!
Can you make the world my oyster again?
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#2. Engage!
Can be engaged over various platforms any time of day
But anytime, anywhere, anyhow means you have limited window of time to reach or respond
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#3. Customize!
• Single parents• Cohabitating families• Multigenerational
households• Multifamily with common
outdoor areas• MIL-suites or AirBnB friendly
Living arrangements as diverse as the population
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#4. Give back!
• 75% of Millennials say it’s important big companies give back to society than just focus on profit.
• Millennials are more likely to do business with brands that support their local communities
(Dan Schwabel’s survey 2015)
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Aha!• The way to win Millennials’ trust is in being
good!• Maybe spend the advertising budget on
charitable goals instead?
• And help them restore the hopethat the worldcan be an oyster again
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Thank You!
To learn more please visit
Afterthemillennials.com@aftermillennial512-568-4941