millennials ready or nothere they come · 2020-05-23 · by 2025, millennials will represent 75% of...
TRANSCRIPT
By 2025, Millennials will
represent 75% of the workforce.
*Source: Ernst & Young (EY)35%
30%
25%
20%
15%
10%
5%
0%[22-37 Millennials] [39-53 Gen X] [54+ Baby Boomers]
A Wave of Mobile & Online Users% of channel users per age segment
Baby Boomers and Generation X
Millennials
*Source: Viacom
*Source: Citi 2018Mobile Banking Study
Millennial Mobile Banking usage
increased 62% over the last year.
The Millennial Mobile Banking Revolution:
Ready or Not...Here They Come
Millennials are 3x more likely to open a new
bank account on their phone than
they are in person.
*Source: American Bankers Association
76% of Millennials were
more likely to change to an
alternative digital financial
services provider because
of lower costs or fees,
*Source: Makovsky
*Source: Digital Payments Adoption Study, Early Warning Services, LCC
% of Peer to Peer Payments being used at least 1x per week by:
Millennials:
Generation X:
Baby Boomers:
42% of Millennials continue
to participate in a loyalty
program because it has a
mobile payment option.
*Source: Colloquy
75%
*Source: US Bank Data
Key Factors in Bank Selection:
3x
76%68%
49%42%32%1x
42%$
and 68% because of
advanced and mobile
technology for more
helpful financial services.
VALID.COM