milwaukee advertising
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Advertising dollars well spent. Target Demographics are key to the success of your budget, the Onion newspaper & brand will help you reach your goals and bring profit and success to you if you invest in it.TRANSCRIPT
Arguably the most popular humor periodical in world history.
-The New Yorker
YOUR COMPANY 2008/2009
-The Onion - Milwaukee1661 N. Water Street Suite 501
414.272.1371 X [email protected]
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Introduction:
• • Award winning satire and arts and entertainment coverage that cannot be found anywhere else
• 2 million readers weekly - 10 cities across the country
• Nearly 300,000+ readers in Milwaukee area
• 6 Webby Awards for Best Humor on the Internet
• New York Times Best Seller list
• National strength = great interviews
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• 25-49 year-old core demo (59.5%)
• 35% Annual Income over $75K
• 58% Male
• Active and affluent
• College educated
• 45,000 weekly distribution, over 1,000 customer pick-up locations
Desirable Demographic & Reach
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Desirable Demographic & Reach QuickTime™ and a decompressor
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• No one does what the Onion does
• Viral nature of our content
• Onion Podcast - #1 download the first week it was available on iTunes
• Onion News Network
• Synergy through various forms of media
• Founded in Madison. Wisconsin - readers consider it “theirs”
Brand Excitement / Viral Nature of Content QuickTime™ and a decompressor
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Loyalty of Readers QuickTime™ and a decompressor
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• 48% attended Rock Concerts in the past year
• 36% attended Live Theatre/symphony in the past year
• 51% frequent bars/clubs monthly
• 30% visited a casino in the past year
Testimonials and Live Entertainment Demographics:
Are Onion readers worthy of my precious ad dollars?
Let's face it, The Onion is only funny if you're smart enough to understand it, which means Onion readers have already proven their worth. If you're smart enough to get The Onion, you're smart enough, and sophisticated enough, to understand the artists we bring to Milwaukee as part of AlvernoPresents.
The Onion has proven itself as one of the most unique and consistently reliable mediums when it comes to reaching informed,engaged, hip people from all walks of life. And the best part is Onion readers actually go out and do stuff after the sun goes down.
Michael HarrymanDirector of Marketing and CommunicationsAlverno College's Alverno Presents Music Series
Our weekly ad in the Onion is by far one of the most effective pieces of advertising that we currently run.
Far beyond just satire,
the excellent and insightful locally produced music and entertainment coverage in the AV Club is unparalleled in the market and gives serious readers a reason to go beyond the front page.
The Onion's large, diverse and active audience makes this a vital piece of advertising that is easily one of the fastest and most direct pipelines to our customers.
Matt BeringerTalent Buyer, The Pabst & Riverside Theaters
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Music, Art and Entertainment Account List:Pabst & Riverside TheatersTurner HallRave/Eagles Club SummerfestPitman Theater at Alverno CollegeGlobal Union Music FestivalLollapalooza Bradley CenterLive NationJam ProductionsMiramar TheaterPoints East PubMad PlanetMarcus TheatersMarquette University ConcertsUWM UnionMilwaukee Ale HouseWLUM 102.1
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Waukesha Symphony OrchestraMilwaukee Rep TheaterComedy SportzMilwaukee Shakespeare TheaterMilwaukee Art MuseumPalladium TheaterDiscovery World at Pier WisconsinBristol Renaissance FaireTimes CinemaWUWMWMSECascio Interstate MusicNext Act TheaterEisner MuseumRavinia
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• A.V. Milwaukee provides comprehensive and spirited weekly calendar • Music, Comedy, Event and Theater “Picks” each week often include Northern Lights• Weekly local feature stories covering Milwaukee’s cultural pulse
Local Arts and Entertainment Coverage: A.V. Milwaukee QuickTime™ and a decompressor
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Proposed Campaign: ONION Sports
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• Critically acclaimed national arts and entertainment coverage
• Weekly In-Depth celebrity interviews (including many Northern Lights performers)
• Cinema, DVD, Music and Book Reviews
• New A.V. Club features include The Hater, Tolerability Index, and Random Rules
Peter FramptonOneida CasinoAugust 7, 2003
Jason IsbellOneida CasinoNovember 2, 3, & 4, 2008
Lewis BlackOneida CasinoAugust 26, 2008
National Arts and Entertainment Coverage: A.V. Club QuickTime™ and a decompressor
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Sample Proposed Campaign
• 52x Weekly Half Page, Full Color Ad• Premium placement, right hand read, within AV National Music Section• Full color included and waived placement charge• No rate increase in 2009• $720 net per insertion• Full Page upgrade with every 8 Half Page insertions
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Proposed Campaign: Added Value
Onion Box Office Print Ad• 1/2 Page runs weekly with ticket giveaways and show information to various theater experiences in Milwaukee• Onion readers are instructed to enter-to-win via email and are notified by our promotion staff if they are a winner• Oneida will receive one show per month in Box Office for 2 consecutive weeks
Onion Events Email Newsletter• Weekly email newsletter containing promotions, A.V. Milwaukee picks for the week, and online Box Office• Approximately 7,000 opt-in subscribers• Onion Street Team gathers new email names consistently• Show announcements and ticket giveaways available to Oneida
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Contact us Today!
Milwaukee Onion Team1661 N. Water Street. Suite 501Milwaukee, WI 53202414-272-1372 | Fax 414-272-3555
Thank you so much for considering our proposal.
Please keep in mind that it should be viewed as more of a framework to work with—not set in stone. It is based on ideas that were successful for some of our current, consistent advertisers, but we’re very flexible. We want to work with you to create a successful campaign that meets your budget and exceeds your goals.
Again, it is our sincere belief that Your Company could be the the perfect fit for the pages of The Onion, and we look forward to discussing how we can make this partnership work.
…And thanks again for considering The Onion!
Sincerely,Your #1 News Media Team in Milwaukee
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