milwaukee industrial museum

MILWAUKEE INDUSTRIAL MUSEUM

MILWAUKEE INDUSTRIAL MUSEUM - STATEMENT

MILWAUKEE’S INDUSTRIES (PAST AND PRESENT), HAVE MADE SUCH A PROFOUND IMPACT ON THIS CITY, THAT THEY SHOULD BE RECOGNIZED WITH AN INDUSTRIAL MUSEUM.

milwaukee industrial museum _01

MILWAUKEE INDUSTRIAL MUSEUM - THESIS GOALS

1. ELABORATE ON MILWAUKEE’S INDUSTRIAL HISTORY AND IT’S INDUSTRIES TODAY

2. INVESTIGATE AND REDEVELOP A SITE IN THE MILWAUKEE AREA FOR AN INDUSTRIAL MUSEUM

3. REUSE AN EXISTING BUILDING FOR THE INDUSTRIAL MUSEUM

4. CREATE THE “MILWAUKEE INDUSTRIAL MUSEUM”

ALSALSALSALSALSmilwaukee industrial museum _02

INDUSTRIAL MILWAUKEE - MILWAUKEE INDUSTRIESmilwaukee industrial museum _03

WHEAT

BEER

LEATHER

PACKED MEAT

MACHINERY

INDUSTRIAL MILWAUKEE - THE MACHINE SHOP OF THE WORLDmilwaukee industrial museum _05

WHAT IS INDUSTRIAL MANUFACTURING?

THE TRANSFORMATION OF RAW MATERIALS INTO FINISHED PRODUCTS


WHAT WAS MANUFACTURED HERE IN MILWAUKEE?milwaukee industrial museum _07

STEAM SHOVEL OVERSIZED GEARS FARMING EQUIPMENT STEAM ENGINES

INDUSTRIAL MILWAUKEE - FALK CORPORATION

FALK CORPORATION 1892 - PRESENT

- LOCATED IN THE MENOMONEE VALLEY

- LARGEST MANUFACTURER OF PRECISION INDUSTRIAL GEARS IN AMERICA

- INNOVATIVE LEADER IN THE MANUFACTURING OF GEARS AND GEAR TRAINS AROUND THE WORLD


INDUSTRIAL MILWAUKEE - ALLIS CHALMERS

ALLIS CHALMERS CORPORATION 1840’s - 1999

- SPECIALIZED IN AGRICULTURAL EQUIPMENT

- FAMOUS FOR “BRIGHT ORANGE FARM TRACTORS”

- ONE OF THE LARGEST AN MOST DIVERSE MANUFACTURERS IN NORTH AMERICA


INDUSTRIAL MILWAUKEE - PAWLING & HARNISCHFEGER

PAWLING & HARNISCHFEGER 1884 - CURRENT

- TODAY KNOWN AS P&H MINING EQUIPMENT INC.

- SPECIALIZES IN MINING EQUIPMENT

- KNOWN AS A LEADING PRODUCER OF OVERHEAD CRANES

- MILWAUKEE BASED COMPANY


INDUSTRIAL MILWAUKEE - INDUSTRIAL MANUFACTURING HERE TODAY

AMONG ONE OF THE TOP MANUFACTURING CENTERS IN AMERICA MILWAUKEE WENT FROM A RUSTBELT TO TECH-TOWN


INDUSTRIAL MILWAUKEE - PRODUCT SERVICE & MANUFACTURING CORP.

PRODUCT SERVICE & MANUFACTURING CORP.

- SPECIALIZES IN METAL FABRICATION AND ASSEMBLY

- PRECISION MACHINE SHOP

- ELECTRICAL MANUFACTURING

- MILWAUKEE BASED COMPANY


INDUSTRIAL MILWAUKEE - BUCYRUS INTERNATIONAL, INC.

BUCYRUS INTERNATIONAL 1880 - CURRENT

- SPECIALIZES IN MINING AND EARTHMOVING EQUIPMENT

- SUPPLIED EQUIPMENT FOR THE EXCAVATION OF THE PANAMA CANAL

- HEADQUARTERED IN SOUTH MILWAUKEE


WHY DOES MILWAUKEE NEED AN INDUSTRIAL MUSEUM?

- RECOGNIZE THE PEOPLE AND COMPANIES THAT CONTRIBUTED TO MILWUAKEE’S INDUSTRIAL HISTORY

- A MUSEUM WOULD SERVE AS A FACILITY TO ACKNOWLEDGE OUR INDUSTRIAL PAST AND ALSO OUR INDUSTRIAL FUTURE

- MILWAUKEE HAS LONG BEEN RECOGNIZED AS AN INDUSTRIAL “POWERHOUSE”


WHO WILL USE THIS INDUSTRIAL MUSEUM?

MUSEUM USERS ARE A COMMUNITY:

- PEOPLE WITH SPECIAL INTERESTS

- CHILDREN

- TOURIST

- PEOPLE SEEKING A PLEASURABLE OR INTERESTING EXPERIENCE


WHERE WILL THE MILWAUKEE INDUSTRIAL MUSEUM BE LOCATED?milwaukee industrial museum _16

WHERE WILL THE MILWAUKEE INDUSTRIAL MUSEUM BE LOCATED?M

ilwaukee A

rt M

useum

Mil

waukee p

ublic

Museum

harley d

avid

son M

useum

Eis

ner M

useum

Betty B

rin

n C

hil

dren's

Museum

Dis

covery w

orld

Museum realm in downtown Milwaukee

grohmann m

useum


e A

rt M

useum

Mil

waukeepublic

Museum

Mil

waukee p

harley d

aavid

son M

useum

Eis

ner

Museum

dren's

Museum

y B

rin

n C

hil

Betty

y

Dis

ccovery

world

Museum realm in downtown Milwaukee

mann

museum

grohm

mil

waukee industria

l m

useum


WHERE WILL THE MILWAUKEE INDUSTRIAL MUSEUM BE LOCATED?

I-43 NORTHBOUND

MAIN POST OFFICE SITE - LOCATING THE MAIN POST OFFICE SITE

MAIN POST OFFICE SITE


I-43 NORTHBOUND


ALLEN- BRADLEY CLOCK TOWER

HARLEY DAVIDSON MUSEUM

MILWAUKEE COUNTY COURTHOUSE



I-94 WESTBOUND


I-43 NORTHBOUND



I-94 WESTBOUND


I-43 NORTHBOUND

SUMM

ERFE

ST G

ROUN

DS

POTAWATOMI BINGO CASINO



I-794 EASTBOUND



N. 6T

H ST

REET

N. PL

ANKI

NTON

AVE.



I-794 EASTBOUND

N. 6T

H ST

REET

MENOMONEE RIVER

N. PL

ANKI

NTON

AVE.


MAIN POST OFFICE SITE - ACCESSING THE SITE

I-794 EASTBOUND

MAIN POST OFFICE SITE - MILWAUKEE 1879 BIRDS EYE VIEW

N. 6TH STREET

N. PLANKINTON AVE.



MAIN POST OFFICE SITE - MILWAUKEE 1879 BIRDS EYE VIEW

MILWAUKEE 1872 AERIAL - MILWAUKEE PRESENT DAY AERIAL FOWLER STREET

WEST ST. PAUL AVENUE


MILWAUKEE 1872 AERIAL - MILWAUKEE PRESENT DAY AERIAL milwaukee industrial museum _30

MAIN POST OFFICE SITE - CURRENT LAND USE

Residential ( 48,000 sq. ft.)

Residential ( 90,000 sq. ft.)

Commercial ( 25,000 sq. ft.)

Vacant ( 130,000 sq. ft.)

Vacant ( 1,000,000 sq. ft.)

Civic ( 67,500 sq. ft.)

Vacant ( 270,000 sq. ft.)ntt

Office ( 80,000 sq. ft.)


MAIN POST OFFICE SITE TODAY - FACING EAST ON ST. PAUL AVENUEmilwaukee industrial museum _32

MAIN POST OFFICE SITE TODAY - FACING NORTH ON ST. PAUL AVENUEmilwaukee industrial museum _33

MAIN POST OFFICE SITE TODAY - CONTEXT (PRITZLAFF BUILDING)milwaukee industrial museum _34

MAIN POST OFFICE SITE TODAY - FACING WEST FROM THIRD WARD RIVERWALKmilwaukee industrial museum _35

MAIN POST OFFICE SITE TODAY - FACING WEST FROM DOWNTOWN RIVERWALKmilwaukee industrial museum _36

CATALYTIC PROJECTS ADJACENT TO SITE - MILWAUKEE INTERMODAL STATIONmilwaukee industrial museum _37

CATALYTIC PROJECTS ADJACENT TO SITE - HARLEY DAVIDSON milwaukee industrial museum _38

COMPREHENSIVE TRANSIST STRATEGY FOR MILWAUKEE - STREETCAR ROUTEmilwaukee industrial museum _39

STEETCARS TODAY - EXISTING MILWUAKEE STREETCARmilwaukee industrial museum _40

CITY OF MILWAUKEE RIVERWALK PLAN - RIVERWALK EXTENTIONmilwaukee industrial museum _41

CITY OF MILWAUKEE RIVERWALK PLAN - WATER TAXI STOPSmilwaukee industrial museum _42

MAIN POST OFFICE SITE DESIGN STRATEGY - PEDESTRIAN BRIDGE

150’ FEET WIDE


1. CREATE A MIXED-USE DEVELOPMENT WITHIN THE MAIN POST OFFICE SITE

2. REUSE EXISTING BUILDINGS (MAIN POST OFFICE BUILDING)

3. INTRODUCE A DESTINATION OF ENTERTAINMENT (MUSEUM)

4. EXTEND THE RIVERWALK

5. INTRODUCE A SEASONAL WATER TAXI

6. REINTRODUCE THE MILWAUKEE STREETCAR

7. STRATEGICALLY CREATE AND PLACE OPEN SPACE

AR

LACE OPEN SPACELAC

ARCAR

PLAC

CAR

PLAC

AR

PLAC


DESIGN GOALS AT AN URBAN SCALE - INVESTIGATE AND REDEVELOP A SITE

MAIN POST OFFICE SITE - PRESENT DAYmilwaukee industrial museum _45

MAIN POST OFFICE SITE - PROPOSED MASTERPLAN

EXISTING BUILDINGS



EXISTING BUILDINGS

PROPOSED BUILDINGS



EXISTING BUILDINGS

PROPOSED BUILDINGS

MAIN POST OFFICE


MAIN POST OFFICE SITE - PROPOSED MASTERPLANmilwaukee industrial museum _49

EXISTING BUILDINGS

PROPOSED BUILDINGS

MAIN POST OFFICE

MAIN POST OFFICE SITE - MASTERPLAN LAND USE

RESIDENTIAL

RESIDENTIAL

milwaukee industrial museum _50RESIDENTIAL

MAIN POST OFFICE SITE - MASTERPLAN LAND USE

RESIDENTIAL

MIXED USE MIXED USE

RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRREEEEEEEESSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSIIIIIIIIIIIIIIIDDDDDDDEEEEEEEENNNNNNNNNNNNNNNTTTTTTTIIIIIIAAAAAAALLLLLLLLL

MIXED USE

ED USED USE

USEUSE


MIXED USE: RESIDENTIAL + RETAIL + OFFICE + COMMERCIAL

RRRRRESIDENTIAAAAAAAAAAAAALLLLL

MAIN POST OFFICE SITE - MASTERPLAN LAND USEOFFICE

COMMERCIAL

RESIDENTIAL

MMMMMMMIIIIXXXXXXXXXXXXXXXXEEEEEEEEEEEDDDDDDDD UUUUUUUSSSSSSSSEEEEEE MMMMMMMMMMMMMMMMMMIIIIIIIIIIIIIIIIXXXXXXXXXXXXXXXXXEEEEEEEDDDDDD UUUUUUUUUSSSSSSSSSSEEEEEEE

RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRREEEEEEEESSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSIIIIIIIIIIIIIIIDDDDDDDEEEEEEEENNNNNNNNNNNNNNNTTTTTTTIIIIIIAAAAAAALLLLLLLLL

MIXED USEE

MMIIIIXXXXEEEEEDD USSSSEEE::: RRREEEEESSSSSIIIDDDEEENNNTTTIIIAAALLL + RETTTAAAAAAAAAIILL ++++++++ OOOOOOOOOOFFICE +++++++++++ CCCCCOOOOOMMMMMMMMMEERRCCIIAAAALLLLLLLL

EEDDDUSE

DUUSEUUUSEUUUUUUSSSSSSSEEEEEE

milwaukee industrial museum _52RRRRRESIDENTIAAAAAAAAAAAAALLLLL

MILWAUKEE MAIN POST OFFICE BUILDING

MAIN POST OFFICE BUILDING


MAIN POST OFFICE BUILDING - FACING EAST ON ST. PAUL AVENUEmilwaukee industrial museum _54

MAIN POST OFFICE BUILDING - FACING WEST AT PARKING RAMPmilwaukee industrial museum _55

MAIN POST OFFICE BUILDING - FACING NORTHEAST FROM HARLEY MUSEUMmilwaukee industrial museum _56

MAIN POST OFFICE BUILDING - ROAD RUNNING TROUGH BUILDINGmilwaukee industrial museum _57

MAIN POST OFFICE BUILDING - BUILDING SPANNING OVER TRACKSmilwaukee industrial museum _58

DESIGN GOALS AT A BUILDING SCALE - REUSE THE MAIN POST OFFICE BUILDING

1. BREAKDOWN THE SCALE OF THE MAIN POST OFFICE BUILDING BY SCULPTING ITS FORM

2. USE THE FORM OF THE BUILDING TO CREATE RELATIONSHIPS WITH ITS CONTEXT

3. CREATE A MIXED-USE DEVELOPMENT WITHIN THE MAIN POST OFFICE BUILDING

5. CREATE RELATIONSHIPS TO BOTH INTERMODAL STATION AND HARLEY DAVIDSON MUSEUM

4. REPLACE THE EXISTING FACADE WITH A TRANSLUCENT MATERIAL

5. REUSE THE EXISTING FACADE (LANNON STONE) ON A FUTURE PROJECT STOSTOSTONSTONSTO

HE MAIN POSTHE MAIN POSTHHE MAIN POST THE MAIN POST POSTHE MA

Y DAVIDSON MUSEUMY DAV

LD

Y DAV

LD

Y DAV

D

Y DAV


MAIN POST OFFICE BUILDING - PRESENT DAYmilwaukee industrial museum _60

MAIN POST OFFICE BUILDING - CONTEXTUAL RELATIONSHIPS

ALIGNED WITH INTERMODAL STATION


MAIN POST OFFICE BUILDING - CONTEXTUAL RELATIONSHIPSmilwaukee industrial museum _62

ALIG

NED

WITH

INTE

RMOD

AL ST

ATIO

N

ENTRA

NCE C

ENTER

ED ON B

LOCK

ALIGGGGGGGNENENENENENENEEEDD D DDDDDD WIWIWIWIWWIWIWIWITHTHTHTHTHTHTHTH I I I IIIIINTNTNTNTNTNTNTNTNTERERERERERRERERMOOMOMOMOMOMODADADADADADAAL L LL L L STSTSTSTSTSTSTTATATATATATAATIOIOIOIONNNNN


NONONONOOONONOORTRTRTRTRTRTRTRR H HH H HHH 3R3R3R3R3R3R3R3R3RRR3R3

DDD DD DDDDDDD STSTSTSTSTSTSTREREREREREREREE

TETETETETETETET

NONONONONONONONOORRTRTRTRTRRTHHH H H HH H 4T4T4T4T4T4T4TH

H H HHH H STSTSTSTSTSTSTS REREREREERREREEETETETETETETETET


NORTH

3RD S

TREET

NORTH 4T

H STREE

T



MAIN POST OFFICE BUILDING - BUILDING PROGRAM DIAGRAMmilwaukee industrial museum _65

PARKING

RETAIL

MUSEUM SPACE

OFFICE

MAIN POST OFFICE BUILDING - AVAILABLE PARKING SPACESmilwaukee industrial museum _66

PARKING

RETAIL

MUSEUM SPACE

OFFICE

350 PARKING SPACES + 550 = 900 PARKING SPACES350 PARKING SPACES + 550 = 900 PARKING SPACES

MAIN POST OFFICE BUILDING - CIRCULATION DIAGRAMmilwaukee industrial museum _67

MAIN POST OFFICE BUILDING - FIRST FLOOR PLAN

MENOMONEE RIVER


EET

N. 3R

D SSTT

RE

ETN.

44TTTTHHHHH

SSSTTRE

WWWWWEEEEEEESSSSSSTTTTT SSSSSTTTTT. PPPPPPPAAAAAAUUUUULLLLL AAAAAAVVVVVVEEEEENNNNNUUUUUEEEEE

EET

NN. 2N

D ST

RE

N. 5T

H ST

REET

NN. 5T

H STT

RREE

MAIN POST OFFICE BUILDING - FIRST FLOOR PLANmilwaukee industrial museum _69

MAIN POST OFFICE BUILDING -CONNECTION POINTS

INTERMODAL STATION CONNECTION

HARLEY DAVIDSON MUSEUM CONNECTION


MAIN POST OFFICE BUILDING - SERVICE SPLINES

SERVICE SPLINE

SERV

ICE S

PLIN

Emilwaukee industrial museum _71

MAIN POST OFFICE BUILDING - FIRST FLOOR PROGRAM

RETAIL



MAIN POST OFFICE BUILDING - EAST / WEST SECTION ST. PAUL AVENUEmilwaukee industrial museum _73

MAIN POST OFFICE BUILDING - EAST / WEST SECTION ST. PAUL AVENUE

MENO

MONE

E RIV

ER


MAIN POST OFFICE BUILDING - MOVEMENT THROUGHOUT THE SITE

PROP

OSED

WAT

ER TA

XI

MENO

MMONE

E RIV

ER



PROP

OSED

WWATT

ER TAA

XII

PROP

OSED

RIVE

RWAL

K

MENO

MMONE

E RIV

ER



MAIN POST OFFICE BUILDING - EAST / WEST SECTION ST. PAUL AVENUE


CANA

DDIAN

PACI

FIC RA

ILWAY



CAANNAA

DDIAAN

PACI

FICC RAA

ILWAAY

AMTR

AKK -

HIAW

ATHA



CAANNAA

DDIAAN

PACI

FICC RAA

ILWAAY

AMTRR

AAKK -

HIAW

ATTHAA

PPRROPP

OSEDD

STRE

ETCA

R



PEDE

STRI

AN ZO

NE

PEDE

STRI

AN ZO

NE

PEDE

STRI

AN ZO

NEmilwaukee industrial museum _83

PEEDE

STRI

AN ZO

NNE

PEEDE

STRI

AN ZO

NNE

PEEDE

STRI

AN ZO

NNE

VEHI

CULA

R ZON

E



PEEDE

STRI

AN ZO

NNE

PEEDE

STRI

AN ZO

NNE

PEEDE

STRI

AN ZO

NNE

MILW

AUKE

E PUB

LIC TR

ANSIT

VEEHI

CULA

R ZON

EE



MAIN POST OFFICE BUILDING - FACING WEST ON ST. PAUL AVENUEmilwaukee industrial museum _86


MAIN POST OFFICE BUILDING - PROPOSED STEET VIEW LOOKING SOUTHWEST

MILWAUKEE INDUSTRIAL MUSEUM - LOCATIONmilwaukee industrial museum _88

MILWAUKEE INDUSTRIAL MUSEUM - EXISTING PARKING LOTmilwaukee industrial museum _89

MILWAUKEE INDUSTRIAL MUSEUM - HARLEY DAVIDSON MUSEUMmilwaukee industrial museum _90

MILWAUKEE INDUSTRIAL MUSEUM - RAILROAD BRIDGEmilwaukee industrial museum _91

1. MUSEUM PROGRAM - EDUCATION / PRESERVATION / PRESENTATION

2. MAKE ENTERING THE MUSEUM BECOME AN EVENT

3. USE MATERIALS IN AND ON THE MUSEUM THAT PRESERVE OUR INDUSTRIAL IMAGE

4. RECOGNIZE MILWAUKEE BASED COMPANIES THAT CONTRIBUTED TO IT’S INDUSTRIAL HISTORY

5. CREATE AN EXPERIENCE THAT GIVES PEOPLE A REASON TO COME BACK

INDUSTRIAL HISTORYIND Y

MAGE

S INDUSTRIAL HISTORY

MAGE

S INDUSTRIAL HISTORYS INDUSTRIAL HISTORY


INDUSTRIAL MUSEUM DESIGN GOALS - MILWAUKEE INDUSTRIAL MUSEUM

MILWAUKEE INDUSTRIAL MUSEUM - EDUCATION / PRESENTATION / PRESERVATION

WORKSHOPS

OUTDOOR EXHIBIT SPACE

EXHIBIT SPACE

MUSEUM ENTRANCE

MUSEUM STORAGE

EXHIBIT SPACE

CAFE / RESTAURANT


MILWAUKEE INDUSTRIAL MUSEUM - MUSEUM ENTRANCESmilwaukee industrial museum _94

MILWAUKEE INDUSTRIAL MUSEUM - EXISTING SOUTH ELEVATIONmilwaukee industrial museum _95

MILWAUKEE INDUSTRIAL MUSEUM - PROPOSED SOUTH ELEVATION milwaukee industrial museum _96

MILWAUKEE INDUSTRIAL MUSEUM - EXISTING EAST ELEVATIONmilwaukee industrial museum _97

MILWAUKEE INDUSTRIAL MUSEUM - PROPOSED EAST ELEVATIONmilwaukee industrial museum _98

MILWAUKEE INDUSTRIAL MUSEUM - EAST / WEST SECTION MAIN ENTRANCEmilwaukee industrial museum _99

MILWAUKEE INDUSTRIAL MUSEUM - MAIN ENTRANCE INTO THE MUSEUM

UP

ACROSS

DOWN


MILWAUKEE INDUSTRIAL MUSEUM - MAIN ENTRANCE INTO THE MUSEUMmilwaukee industrial museum _101

MILWAUKEE INDUSTRIAL MUSEUM - CROSSING BRIDGE AT MUSEUM ENTRANCEmilwaukee industrial museum _102

MILWAUKEE INDUSTRIAL MUSEUM - EAST / WEST SECTION EXHIBIT SPACEmilwaukee industrial museum _103

MILWAUKEE INDUSTRIAL MUSEUM - EXHIBITION SPACE FACING WESTmilwaukee industrial museum _104

MILWAUKEE INDUSTRIAL MUSEUM - EXHIBITION SPACE milwaukee industrial museum _105

MILWAUKEE INDUSTRIAL MUSEUM - INTERACTIVE WORKSHOPmilwaukee industrial museum _106

MILWAUKEE INDUSTRIAL MUSEUM - FINAL THOUGHTSmilwaukee industrial museum _107

SHOULD THE CITY OF MILWAUKEE CONSIDER AN INDUSTRIAL MUSEUM?

MILWAUKEE INDUSTRIAL MUSEUM - WORK CITEDmilwaukee industrial museum _108

http://www.siahq.org/conference/sia2005/historicmilwaukee.html

http://www.renewthevalley.org/fi les/pdf/MachineShopoftheWorld.pdf

http://www.wisconsinhistory.org

http://www.themakingofmilwaukee.com/history/index.cfm

http://www.uwm.edu/Libraries/

http://www.mkedcd.org/planning/plans/downtown/plan1999.html http://www.mcdowellbenedetti.com/

http://www.eua.com/

http://www.pentagram.com/en/

http://psm-corp.com/

http://fi les.solidworks.com/InternalMarketing/PressRoom/HeavyEq/bucyrus2.jpg

http://www.adclassix.com/images/55allischalmers.jpg

http://www.carrollsweb.com/personal/CVAPA/images/aclogo.gif

MILWAUKEE INDUSTRIAL MUSEUM - MASTERS THESIS PROJECTmilwaukee industrial museum _109

WILLIAM SCHMELINGMASTER OF ARCHITECTUREUNIVERSITY OF WISCONSIN - MILWAUKEESPRING 2009

THESIS COMMITTEE:

HARRY VAN OUDENALLENLARRY WITZLINGDENNIS MANLEY

milwaukee industrial museum

Documents

industrial future milwaukee

museum realm

museum users

industrial past

industrial powerhousewhy

america milwaukee

milwaukee area

milwaukees industrial