milwaukee snapshot - march 2017

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© 2017 Jones Lang LaSalle IP, Inc. All rights reserved. Snapshots There is more than one way to “maximize efficiencies” when it comes to real estate Source: JLL Research When we talk about maximizing efficiencies as it relates to our real estate footprint, the discussion often involves the use of collaborative space, offices versus cubicles, and mitigating square foot per employee and real estate cost per employee metrics. When it comes to the latter, our Milwaukee area firms have shown that it isn’t always just about leasing less space. Actually, the percentage of firms that have grown their footprint as they make real estate decisions has increased by over 35 percent over the past few years, and for good reason. The ability to design new, cool space that is appealing to the millennial generation has allowed companies to attract additional workers. Now, with new space and new talent, firms can still achieve efficiencies while also growing their business, because who wouldn’t want to spend the lunch hour lounging in a high backed office chair in front of the flat screen? March 2017 Milwaukee 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2012 2013 2014 2015 2016 YTD 2017 Change in footprint among new leases Growing Stable Shrinking

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Page 1: Milwaukee Snapshot - March 2017

© 2017 Jones Lang LaSalle IP, Inc. All rights reserved.

Snapshots

There is more than one way to “maximize efficiencies” when it comes to real estate

Source: JLL Research

• When we talk about maximizing efficiencies as it relates to our real estate footprint, the discussion often involves the use of collaborative space, offices versus cubicles, and mitigating square foot per employee and real estate cost per employee metrics. When it comes to the latter, our Milwaukee area firms have shown that it isn’t always just about leasing less space.

• Actually, the percentage of firms that have grown their footprint as they make real estate decisions has increased by over 35 percent over the past few years, and for good reason. The ability to design new, cool space that is appealing to the millennial generation has allowed companies to attract additional workers. Now, with new space and new talent, firms can still achieve efficiencies while also growing their business, because who wouldn’t want to spend the lunch hour lounging in a high backed office chair in front of the flat screen?

March 2017

Milwaukee

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10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2012 2013 2014 2015 2016 YTD 2017

Change in footprint among new leases

Growing Stable Shrinking