min young kim korean airlines
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Korean Airlines
Min Young KimA44180725
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Quick Overview Founded in 1946
One of the largest airline of South Ko-
rea
Top-ranked international cargo airline
45 countries – 125 cities of destina-
tions
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Big Idea
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Target Audiences
Family Students who are studying abroad
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Budget•Total Annual Revenue: $94 million •Digital Marketing: $451,200 /month.•SEO: $90,240•PPC: $135,360•Social Media: $135,360
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Budget- cont.SEO- 20%
PPC- 30%
Email- 5%
Social- 30%
Mobile- 10%
Content- 5%
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Tools & Tactics
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KPI (Key Performance Indi-cators)
PPC
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Summary
Increase of Revenue/
Awareness of Brand Loyalty
Different Target Audi-
ences
Social Media Marketing
Concentra-tion of PPC
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Works Cited•http://en.wikipedia.org/wiki/Korean_Air•http://digitalmarketingcalculator.com/•http://
kr.koreanair.com/kalmain/frm_intro.aspx?mode=6