mind the gap - connectnow
Post on 17-Oct-2014
Embed Size (px)
DESCRIPTIONI reworked my Mind the Gap presentation for the Connect Now conference in Sydney on April 7, 2010.
yes, I domindthe gap
business, onlinecommunities andcultural tourism
A.because most business values dont align with community values.
18%trust what they read in ads to be the truth.info: ADWeek dec09
21%of employees are truly engaged in their workinfo: Towers Perrin Global Workforce Survey 09
51%americans trust business to do the right thinginfo: Edelman January 2010
42%believe in ghostsinfo: Poll Harris Interactive 2009
76%believe in miraclesinfo: Poll Harris Interactive 2009
89%expect to be able to interact with brands.stat: WebProNews Oct09
m o s t businesses are tourists
telltale signs of tourism:
these natives have quite the life! kia ora, baby!
s/he spends her whole day socializing and having fun on twitter/facebook! wish I could get paid for that!
when you cut through all of the inane babble, there are some valuable posts on twitter.
in them there tweets
Eating a fennel salad with miso dressing. Nom nom.
subtextI care about my health, so I eat well.
I want my friends to admire my good eating habits.I would like to connect to other vegetarians.
Meeting up with @friend123 and @friend321 (@Club Fun) http://4sq.com/8e78m9
subtextI would love more friends to come and join us.
Im keeping track of where I go out and with who.Where I go and who I hang with may tell you a little
about who I am.
Multiple tweets at multiple times of the day...
Hear me. Value me. Connect to me.
you are what you
sharingwhy (and what) do people share?1238 responses in under 24 hours
1709 of the respondents came from email/IM80% use Twitter DAILY. 26% use 4square DAILY.
59% use Facebook DAILY.82% responded that they post random thoughts most
often (76% articles/biz essays, 75% random links)52% iPhone users
60% says sharing has been good for their professional lives...57% for their personal lives.
stats from: http://www.horsepigcow.com/2010/03/sharing_survey/
date: March 4, 2010 @7:55pm by @bitstrategist at http://twitpic.com/16n7gp
SNs more popular than email (67% - 65%)
stats from: Neilsen Mar09, Facebook public Statistics Jan10,
Women are more active in most SNs (avg 53%)Social networks are more popular than porn
Amount of time spent on FB increased 566% in 093.5 billion pieces of content shared each week
>500k FB Apps made by >1M developers>100k iPhone apps, downloaded >2B times
When addressing a large group of managers, I often challenge them to stand up for love (or beauty or justice or truth) in just this way. When you get back to work, tell your boss
your company has a love deficit.
- Gary Hamel, Wall Street Journal 01/13/10http://blogs.wsj.com/management/2010/01/13/the-hole-in-the-soul-of-business/
You've gotta stand your ground for freedom,
beauty, truth, and love.the Bohemians
it is no coincidence that the companies that
espouse human values are the
darlings of online communities.
2nd most mentioned brand on twitter - after Starbucks - with a 97% neutral to positive sentiment rating*.
* from http://twitrratr.com/search/google
2,200 attendees. 64% of laptops at
Le Web were apple.
Craigslist gets more traffic than either eBay or Amazon.com. eBay has more than 16,000 employees. Amazon has more than 20,000. Craigslist has 30.
sept 2009, wired magazine
create fun & a little weirdness
be adventurous, creative & open-minded
be passionate and determined
generosity aboundsin onlinecommunities
but so does reciprocity...
the gift economy
the more u give
the more u receive
helping someone solve a problem
attending community events
showing real interest in what someoneelse is working on
using your network to do something goodfor the community
demonstrating you implement peoplessuggestions
asking someone else for a favor
promoting your own events or sales
asking for an introduction to someone intheir network (intro up)
http://www.flickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/
rules are guidelines and not substitutes
improvising is a form of art.
real life is full of ambiguity.
Q.how can we teach wisdom and these abilities to everyone instead of increasing the number of rules?
the new Turing test
any action that prioritizes rules, protocols, logic, efficiency, procedures or any other type of pre-set guidelines at the cost of relationships or compassion towards other human beings indicates robot.
butonly when those robots exhibit treasured human emotions: love, compassion, remorse, generosity, etc.
Q.so why the heck do we have to go and get all evil robot so much of the time?
instead of a personal brand, why not get a personality?http://www.flickr.com/photos/stewtopia/3355277605/
liar pants on fire
I told you this wasnt a talk about
social worldwhich we are ALL a part of...
When we value money over
human beings and then add technology, I get nervous.
yes, I domindthe gap
tara missrogue email@example.com
514-679-2951twitter: @missrogueskype: sanfranrogue
http://www.slideshare.net/missrogueimages from: http://www.shutterstock.com, http://www.istockphoto.com
(unless marked from Flickr.com)