mind the gap: measuring the divide between 'us' and 'them
DESCRIPTION
Pivot Conference, NYCTRANSCRIPT
EXPLORING THE DIVIDE BETWEEN US AND THEM
MARIA GIUDICE
Saturday, October 16, 2010
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BABY BOOMER 74M
experimentalindividualismfree spirited socially responsible
1946 - 1964
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BABY BOOMER
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74M
I GENERATION/DIGITAL NATIVES
experimentalindividualismfree spirited socially responsible
independentpragmaticentrepreneurial
1946 - 1964
GENERATION X 51M1965 - 1980
MILLENNIALS1981 - 2000, 2000 -
80M+ connected 24/7civic-mindedtech-savvyoptimistic
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?US
THEMSaturday, October 16, 2010
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OUTINSaturday, October 16, 2010
OUTIN6
ReputationTransparencyAuthenticity
Responsibility
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MEwe
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MEwe
PersonalizationRelevance & Meaning
SharingCollaboration
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experiences11
products
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experiences12
productsRelationship
LoyaltyCo-creation
Evolution
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CONNECTEDReputation
TransparencyAuthenticity
Responsibility
PersonalizationRelevance & Meaning
SharingCollaboration
RelationshipLoyalty
Co-creationEvolution
Baby BoomersGeneration X
Millennials
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Are YOU walking the talk? Is your company improving people’s lives or polluting the world?
What are the things YOU can do to move your company from ME to WE?
What are ways in which YOU can build intense loyalty with your customers?
How is your company EVOLVING or are they stuck in their ways?
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CONTACT:Maria Giudice
@mgiudice
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THANKS!
Saturday, October 16, 2010