Graphic specs

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Posters

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Social Media

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Tabeling

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Billboard

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Booklet, Bag and Magnet

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Booklet 6”x4” x 32 pages

Tote Bags

Magnets 4”x4”

Brochure

Stress Revilers

Transit

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Transit Interior 11x28

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Social Media

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Persuasion Architecture

Owned Media

Earned Media

Paid Media

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Social Media

To launch and grow the Mindmap brand to reduce DUP in Bethany, Woodbridge, Hamden, Orange, North Haven, East Haven, West Haven, and New Haven.

Plan • To create content on key social media sites to show Mindmap as a thought leader in early detection of mental disorders

• Segment focus will be two key audiences 16-22, and 23-35 • Target stakeholders to include Education, Mental Health Services,

Primary Care, Youth Organizations, Social Welfare and Judicial groups within the 8 towns

Platforms Facebook Twitter Google + Pinterest Instagram YouTube SlideShare LinkedIn

Objective

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Client Journey

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Twitter

WebsiteCommunity Outreach

FaceBook Page

Printed Material

Print Ad

FB Ads

Community PSA Campus

Podcasts

Transit Ads

Website Quiz

Phone

Start

Facility Visit Treatment

Other Social Media

Specialist referral

320,000 in 8 towns 40/year

Phone Screen

200 -250 early psychosis/yr