Mindspeak Presentation by:

Bob Collymore, CEO - Safaricom Limited

The Next Frontier : The Future of Rural Connectivity

We aspire to leverage the strengths of our people, our

innovation, our reach and our technology, to drive

positive social and economic change for rural Kenyan

communities.

What We Bring To The TableA trusted and strong Kenyan brand

Strong Management & Financial Performance

World class customer care service

Vibrant and dynamic work ethic

Widest population and geographic network coverage

Widest retail distribution footprint

Significant investment in best of breed data technologies ( GPRS/EDGE, HSPA, WiMAX, LTE)

Most trusted and dynamic mobile money platform: M-PESA

Access to global connectivity through our network of terrestrial and international marine optical fiber systems

The Present Situation at a Glance:Rural Education

Free Primary Education

Limitation of resources for class rooms & learning materials;

High drop out rate at each cut off stage;

Low ICT uptake and literacy levels;

These factors put youth from rural

Kenya at a significant disadvantage

in a globalised world

However.....

The Present Situation at a Glance:Rural Health Care

The success of free or Government subsidized treatment programs for HIV/ AIDS;

However...

Mortality rate from curable diseases like Malaria and TB is still high;

Low penetration of basic health insurance services;

…Limited access to life saving medical information for management of diseases like diabetes, TB and HIV/AIDS;

… Access to basic healthcare at the village level is still constrained

These factors put rural communities at a disadvantage and compromise their ability to contribute positively to the economy

What are some of the challenges we face as we seek to connect

rural Kenyans ?

Rural Infrastructure

…Rural Infrastructure

…Penetration of low cost data devices

What have we done so far on E- Education & M-Health?

E-Education

Digital Villages

Partnered with Elimu to avail KCPE and KCSE course material over the internet

Child and Family Wellness Shops

• Safaricom partnership with LifeSense Group, The Healthstore Foundation and CFW Shops .

M-Health

Mobile Direct Observation Treatment (MDOT) of TB patients

• Safaricom partnership with Mbagathi District Hospital, Danya International, Nokia among others

Our Vision For The Future

“ Leverage on our partnerships, innovation and technology

E-Education

… to ensure that every

rural Kenyan community

has easy and affordable

access to life- changing

educational information in

the next 5 years”

“ To leverage our strong partnerships and

technology to improve access for rural

Kenyans, to affordable and efficient

healthcare services through increased

reach, simplified workflows, and

improved record keeping”

M-Health

SMS for Life Enabling access to medicine in the most destitute regions through centralised sharing, collection, and analysis of data

The Partners: Roll Back Malaria Partnership

http://healthsolutions.vodafone.com/

Source: Vodacom Group

CELL-LIFE Initiatives

EMIT is a mobile data collection system

which allows fieldworkers to fill in forms on

their cellphones from any location.

Cellphones for HIV is a project of Cell-Life which uses mobile technology to strengthen the HIV sector.

iDART is a software solution designed to support the dispensing of ARV drugs in the public health care sector.

(www.cell-life.org )

Source: Vodacom Group

The Future of Safaricom & The Road to Customer Obsession

• Be an honest, reliable and dependable partner for the millions who use our

services – Always!

• Be relevant and responsive to the needs of our customers

• Develop products and services that

Enhance the lives of our customers

Simple and easy to use

Easy to understand

Accurate

• Ensure communication of our pricing is easy to understand and always accurate

• Listen to our customers and consistently reciprocate their loyalty to our brand

• Work tirelessly to ensure customer satisfaction … by walking our talk!!

…Embrace Customer Obsession as a way of Life

Thank you