mindtree brand# #2
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TRANSCRIPT
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Let’s welcome change
Session starts at 9:00 AM IST
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© Mindtree limited 2012
Let’s welcome change
Session in progress
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© Mindtree limited 2012
Future of Mindtree
Mindtree brand platform
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The new brand platform
Communications
Expression/experience of the promise
Purpose
Why we do it
Values
Our behavior
Voice
Our look, feel and tonality
Brand story / mission
Promise
What we do
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Our mission
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Mission
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Our values
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Collaborative SpiritMindtree believes in developing true partnerships. Wet foster a collegial environment where individual perspectives are respected and honest dialogue is expected.
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Unrelenting DedicationMindtree is driven to meet client needs with determination and grit. We embraces tough challenges and does not rest until the problem is solved the right way.
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Expert ThinkingMindtree brings robust skills and forward-looking perspective to client challenges. It uses proven knowledge to make recommendations and provide expert guidance to clients.
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Our voice
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We are seen as:
• Nice
• Humble
• Introspective
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We need to be seen as:
• Strategic
• Bold
• Decisive
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Bright
+Strategic
Nice
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Confident
+Bold
Humble
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Active
+Decisive
Introspective
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Our voice
Bright
Confident
Active
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Our tagline
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Welcome to possible
• Simple and powerful expression of our brand promise
• Acts as both an initiation (welcome) and an expectation (possible)
• Possible feeds on passion
• Possible means we embrace challenges, solve problems and seize opportunities
• Possible sees possibilities where others see a full stop19
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Meeting of minds and technology
Speaks of humanity while projecting a forward-looking momentum
Multiple strands, which weave into a harmonious and thriving hub of connections, illustrate our reach and organic growth
The vivid color palette is a testament to our rich history and the diversity of our advanced skill set
Our word mark is a signal of confidence
The rounded letterforms have a natural character while suggesting precise engineering
Our tagline is a simple but powerful expression of our brand promise
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Implications
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Visual communication. Paint a picture
Less is more
1 2 3
4 5
Know the audience Focus on the core message
Align with mission and lead by values
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Active voice. Make every word count
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Spread the word
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• Post this message on your social media channels: “Mindtree unveils new brand identity. www.mindtree.com”
• Change “T” to “t” in Mindtree in your LinkedIn profiles
• Share the updates on www.mindtree.com/social with your friends and family
• Use #welcometopossible and #mindtree on twitter
Social media is open today
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