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Afshan Naureen Khan (2k12Mkt01)

Amit Singh Rautela (2k12Mkt02)Animesh Sahay (2k12Mkt03)

Rajkumar Devajit Singh (2k12Mkt07)

Rohit Sharma (2k12Mkt08)

Subhojit Halder (2k12Mkt11)

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Summary of Business

In our country, people consumed

bore well water which is not safe to

drink . So, we want to start this

business to help our Country peoplein providing safe and pure drinking

water with low price.

Company Name-

Location-Slogan-

Mission-

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Business Description

Who are we?

Small-size water plant

What we offer? Supply Safe and Germs Free Drinking

water

High quality product

Affordable Price

This idea will help our country to drink

safe mineral water.

Product Line

Size Price

1lit 10

2 lit 18

5 lit 35

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TARGET CUSTOMER

Who are we targeting?

People who need safe water in regular basis, the areas which

are having only Fluoride water.

In our slum area Schools, colleges, House hold people etc are

expected.

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Business Goals

What are our goals

Main focus on our Slum area where we provide pure, safe

drinking water.

Customer Satisfaction Low Price

Efficient Staff

No compromise on Quality.

Helping the Community.

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Market Research

We conducted a survey and performed a SWOT analysis, to analyze

our business idea.

Survey: We used a survey questionnaire to find out whether our

product fulfils a need in the community and if we have potentialcustomers.

Based on the survey:

The response for planting a Mineral water in our slum was wonderful.

This business idea has a high rate of success.It will help the community .

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SWOT ANALYSIS

HelpfulIn achieving the objectives

HarmfulIn achieving the objectives

Inte

rnal

attributesoftheorganisation

Reasonable pricesDoor to door serviceWe are the one in our community.We can create good reputation of the companythrough low affordable price.Latest technology.Publicity through different strategies.

Limited budget for marketingConstant effort needed to stay in thecompetitionLack of customer loyalty in the brands.As the business is new in our area.

External

attributesoftheenvironmen

t

Good qualityProviding Safe drinking waterAs we are starting a new unique venture

that has a limited market in our area, so wecan be dominant in the industry.Select right locationSelect right market target.Its a profitable business and we think thatwe can recover our investment in a shorttime and can earn maximum profit.

1. New setup2. Low level income group may not afford

the product of our business.

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MARKETING STRATEGY

PRODUCT POSITIONINGPosition: Our plant will be one of the

kind setup that in the country.

Unique selling Proposition (USP)- Weoffer Safe drinking water with low price.

Focus: Providing Safe and Pure Drinking

water and then establish in to other

communities.

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PRICING

Our products will be at low pricecompared with the competitors.

Like

The Bottle of 2Liters, cost will beRs.10/-

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PLACE(DISTRIBUTION)

The plant will be centrally location close to

Slums, schools, colleges, malls, house hold customers and where

crowds are expected.

Door 2 Door service

Where all the people can be accessible

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PROMOTION

Advertising and Promotion Methods

We are using the following advertising methods :-

Pamphlet distribution

Posters

Low budget Internet Marketing like Website, Blogs, Face book etc.

Door 2 Door

T.V. Scrolling

Advertisement on Newspapers and Magazines.

Maintain relationship with Cooperators, school, colleges and Malls

to provide them in bulk.

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OPERATIONAL PLAN

Operational Flow Chart

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PROCESS

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ORGANIZATIONAL STRUCTURE

FINANCIER

Partner

ProductionManager

Machineoperator 1

Machineopertor2

SalesManager

Salesman1

Salesman2

MaintenanceDept.

Helper

Electrician

Helper2

Labor

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Financial Plan

Start-up Cost

Item Cost

Furniture 50,000.00

Equipment and Machine 1,00,000.00

Rent 15,000.00

Electricity 20,000.00

Transport 20,000.00

Publicity 15,000.00Insurance 1,00,000.00

Miscellaneous 15,000.00

Salaries 25,000.00

Required cash in hand 1,00,000.00

Total cost 5,64,000.00

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Conclusion

Our business will be successful because

we are doing social work and this idea

will help the country to drink Germs Free

Mineral Water , Mineral water will be

sold at very less price, so we can getprofits easily.

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