mini activation proposal
DESCRIPTION
A non-winning proposal. But i love this brand so much, and decided to upload it.TRANSCRIPT
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A MINIACTIVATION PROPOSAL
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MINI COUNTRYMANREADY TO GET AWAY
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THE LAUNCH
THE CHALLENGE:
HOW TO MAKE A UNIQUE, NEVER BEEN DONE BEFORE LAUNCHING EVENT, THAT CAN BEST REPRESENT THE MINI
COUNTRYMAN SPIRIT
THE IDEA:
SHOWCASING THE MINI COUNTRYMAN SPIRIT OF GETAWAY WITH SOMETHING SO INDONESIAN BUT YET ONLY A MINI CAN DO
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WHAT’S SO INDONESIAN
RODA GILA STUNT
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MAKE IT MINI
VISUAL MAPPING PROJECTION
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PROJECTING COUNTRYMAN ON FAMOUS INDONESIAN GETAWAY
DERAWAN ISLAND RAJA AMPAT
ADDING UNIQUENESS
MT RINJANI MT BROMO
COMBINING THE RODA GILA STUNT AND VISUAL MAPPING PROJECTION TO GIVE A LIVE FEELING OF MINI COUNTRYMAN DOING THE GETAWAY FROM URBAN LANDSCAPE TO FAMOUS
INDONESIAN GETAWAY
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LAUNCHING PROCESSION
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CAR MOVEMENT TO ADD VISUAL EFFECTS
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CAR MOVEMENT TO ADD VISUAL EFFECTS
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VISUAL FOR EMPHASIZING FEATURES
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VISUAL FOR EMPHASIZING FEATURES
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THE GETAWAY DISPLAY
GIVING THE GETAWAY FEELING WHEN DISPLAYING THE MINI COUNTRYMAN
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INTERACTIVE PRODUCT SPEC
UTILIZING PROJECTION ON AUTOMATIC TINTED GLASS TECHNOLOGY
VIRTUALLY EXPLORE THE DISPLAYED MINI COUNTRYMAN WITHOUT EVEN TOUCHING THE CAR
GIVING DETAIL SPECIFICATIONS ON MINI COUNTRYMAN
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TINTED GLASS REFERENCE
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PROJECTION REFERENCE
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BUZZING BEFORE THE LAUNCH
CREATE CURIOSITY AND BUZZ PRIOR TO THE LAUNCH
WRAP THE LAUNCHING VENUE WITH A BLACK SKIRTING THROUGHOUT WITH A BIG MINI LOGO ON TOP (CAN BE SEEN
FROM THE SURROUNDING BUILDING)
SPREAD THE BUZZ VIA SOCIAL MEDIA AND INSTAGRAM, LET THEM TALK ABOUT IT
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STOP DROOLINGSTART DRIVING
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GETTING SALES LEAD
THE CHALLENGE:
MAINTAIN CONTINUITY OF THE MINI COUNTRYMAN SPIRIT AND HOW TO INDUCE POTENTIAL CONSUMERS BUYING DECISION
THE IDEA:
CREATE AN AMBIENCE BOOTH THAT SHOWCASE THE MINI COUNTRYMAN SPIRIT OF GETAWAY YET STILL INTRIGUE PEOPLE
TO EXPERIENCE
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ENVY MEI’M A MINI
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MINI BIG PRESENCE ON IIMSTHE CHALLENGE:
HOW TO UTILIZE THE IIMS TO MAXIMIZE MINI’S PRESENCE TO ATTRACT MORE SALES LEADS
THE IDEA:
SHOWCASING THE WHOLE MINI PORTFOLIO IN AN IRREGULAR WAY. SOMETHING THAT ONLY A MINI CAN DO
THE ROUTE:
MINI VS OTHERS : DIRECTLY CONFRONT EACH MINI PRODUCT WITH CARS WITH THE SAME CATEGORY. SHOW THEM WHY THEY SHOULD CHOOSE MINI INSTEAD.
MINI IS EVERYWHERE: CREATE MINI AMBIENCE ADS ON SPACE THAT NONE HAS EVER THINK OF BEFORE
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MINI VS OTHERS
CITY CAR CATEGORY
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MINI VS OTHERS
BIG CC CAR CATEGORY
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MINI VS OTHERS
MPV CATEGORY
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MINI VS OTHERS
MPV CATEGORY
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MINI IS EVERYWHERE
MINI CAR COVER
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MINI IS EVERYWHERE
WALL PAINTINGS
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MINI IS EVERYWHERE
DEAD CORNER UTILIZATION
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THIS IS MINI STORE
THE CHALLENGE:
HOW TO MAKE MORE PEOPLE WANTING MINI. BUILD ASPIRATION OF MINI AS AN EXCLUSIVE BRAND WITH ATTITUDE
THE IDEA:
CREATE A BOOTH WITH MINI DISTINGUISH LOOK. SELL MINI MERCHANDISE AS TOOL TO INSPIRE
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RUN WITH MINI