mini countryman preview design workshop final

8/9/2019 MINI Countryman Preview Design Workshop FINAL

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MINI Countryman DMINI Countryman Pre drive

Wachauring, May 2010


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MINI COUNTRYMAN.new Family member.


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All abou

MINI COUNTRYMAN.


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All about4. MINI Crossover Concept


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All about4. MINI Beachcomber Con


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4th Family Member 4 meters4 wheel drive4 doors4 seats

All about 4


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1Idea 2ca


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MINI Countryman Ideation.


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MINI CountrymanIdeation.


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Proportion Surface details

Graphic

Essential Design Parameter


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Proport

ion

MINI Typical : Roof / Window Graphic / Body /


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S

urface


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Side Scuttle

De

tail

s


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Side Scuttle

Functional Mini Logo

De

tail

s


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Evolutionary Headlight design

De

tail

s


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Evolutionary Headlight design

De

tail

s

Vertical 3Dimensional Rear Lights


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Insular Solutions.

De

tail

s


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De

tail

s Chrome & Britishness


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G

raph

ic


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G

raph

ic


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Mimik Gesture Posture Footprint

Anthropomorphic designParameters.


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Mimik Gesture

MINI Countryman Design.

Footprint


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Ruggedness Highlights Masculinity

Mim

ik


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New Headlight Outline as Differentiator

Mim

ik


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Design icon Hexagonal Front Grill underline

Mim

ik


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G

es

ture

Helmet Roof Highlights 4Door Emphasis


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G

es

ture

Shark nose pushes forward


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Dynamic Orientation emphasizes Agility

G

es

ture


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Parallelism

G

esture


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Ruggedness highlights masculinity

G

esture


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Blackband increases Ground Clearance

G

estu

re


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Character line: All 4 Emphasis

G

estu

re


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Cascading: Stance on the wheels

p

ostu

re


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Minimu Proportion: Maximum CabinFo

otp

rint

MINI D i I


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MINI Design Icons.

MINI C t I


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MINI Countryman Icons.

U ifi Diff ti t


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Unifier Differentiator

MINI Hatch.

MINI Countryman.

MINI C t Diff ti


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MINI Countryman Differentia

Helmet RoofHeadlights

Wh l D i


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Wheel Design.

Model differentiation Coope


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Model differentiation Coope

MINI Cooper S Countryman


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MINI Cooper S Countryman.


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MINI Cooper S Typical Icon Scoop feature Design icon Hexagonal Front Grill underlin

Mim

ik


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MINI Cooper S typical Iconic Bumper Features

postu

re

Ideation Process Priority M


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Ideation Process. Priority M

Proportion

Sculpture

Details

Graphic

Gesture Mimik Posture FootImportance(High)

Design Parameter


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Interior Ideation.


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Interior Ideat

Interior Id


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Interior Id

Essential Design Parameter


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Volume Surface Graphic

Essential Design Parameterinterior


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Form Language / Ellipse underlines Iconic Cha

Vo

lum

e


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Iconic (Semi)circular Element underlines Ident

Graph

ic


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Four Individual Seats.

MINI Center Rail Features


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MINI Center Rail Features.

MINI Countryman Key


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MINI Countryman Key.

Colour & Material Design


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Colour & Material Design.3 Character Worlds.

Rally

Treasure

Colour & Material Design.


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Colour & Material Design.Exterior Differentiation.



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Colour & Material Design.3 World Colours.



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Colour & Material Design.Colour Line.

Carbon Black

PolarBeige

Pure Red (opt.) / as contrastBlack

2010. The mINI Sixpack.


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Always open. Incredibly Mini.

All Four.

2010.The mINI Sixpack.

MINI Roadster Concept M


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MINI Design tea

Thank You!


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Thank You!

mini countryman preview design workshop final

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