mini lesson - inquiry and info fluency

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Created by: J. Browning Four Principles of Marketing

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Page 1: Mini Lesson - Inquiry and Info Fluency

Created by: J. Browning

Four Principles of Marketing

Page 2: Mini Lesson - Inquiry and Info Fluency

ISTE-NET.S Standards

1. Creativity and Innovation: Students demonstrate creative thinking, construct knowledge, and develop innovative products and processes using technology.

3. Research and Information Fluency: Students apply digital tools to gather, evaluate, and use information.

4. Critical Thinking, Problem Solving, and Decision Making: Students use critical thinking skills to plan and conduct research, manage projects, solve problems, and make informed decisions using appropriate digital tools and resources.

Page 3: Mini Lesson - Inquiry and Info Fluency

Georgia Performance Standard

MSMSS6-1: Students will define marketing and showhow marketing fits into their daily lives.

g. List and define the four P’s of marketing.

Marketing, Sales, and Service: Basic Skills of MarketingSixth Grade

Page 4: Mini Lesson - Inquiry and Info Fluency

GoalsStudents will understand how marketing effects them in their daily lives.

Students will be able to list and give examples of the Four Principles of Marketing (4 P's).

Students will understand the ethical issues of plagiarism and how to prevent it while using the Internet.

Page 5: Mini Lesson - Inquiry and Info Fluency

Lesson OneThe Four Principles of

Marketing

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Essential Questions

What is marketing, and how does it effect me in my every day life?

What are the Four Principles of Marketing?

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Lesson PlanWarm-Up: In a teacher run activity the students will use the white board to identify various company logo's using the iPad Application "Guess the Brand".Classwork:Students will be given a KWL Chart and asked to write in their own words or paraphrases what they think marketing means to them?Click on link below for copy of KWL Chart:https://docs.google.com/file/d/0B0gI2AlGDJaJTDRJd081S1hPYUU/edit?usp=sharingClass Video:Using http://storify.com/mrsharden2012/marketing-101 students will watch the You Tube video's that will give them a introduction and overview of Marketing and the Four P's of Marketing. During the video's students should take notes using their KWL chart. Open Class Discussion:A teacher lead discussion answering the question: How does marketing effect me in my daily life?Closing:Students will fill in what they learned and turn in their worksheet before leaving class.

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Lesson TwoThe Four Principles of

Marketing

Page 9: Mini Lesson - Inquiry and Info Fluency

Essential QuestionsWhat is plagiarism and how do I prevent it while using the Internet for research?

How do companies use the 4 P's of Marketing to market to me?

Page 10: Mini Lesson - Inquiry and Info Fluency

Lesson PlanWarm-Up: Get out a piece of paper and pencil. In 30 seconds write down as many brand names that you can think of......GO! Count them up and see who has the most. Discuss why they listed the brands that they did.Classwork Assignment One:Students will watch two short video's on Plagiarism and Ethics on the Internet. As a class we will discuss different ways that you can plagiarize while on the Internet and what they can do to prevent plagiarism in their research.Students will use the following curated list to complete a short guided exercise on Plagiarism and Ethics on the Internet. http://edcvs.co/192BaD5Classwork Assignment Two:Students will complete their own research on one of three different soft drink companies; CocaCola, Pepsi, and Dr. Pepper. They will then choose one of the beverages that the company sells and start their research. The research will be based around the Four Principles of Marketing. The students will compile their information and create a Glogster to share with the class. Students must cite their information using the sources from the curated site above. Homework:Students will be asked to go home and find FIVE different items in their pantries and explain why they think that they purchased or like the items that they those.

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Lesson ThreeThe Four Principles of

Marketing

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Essential QuestionsHow can I apply the Four Principles of Marketing to my own product?

What kind of sports drinks and soft drinks are appropriate for middle school students?

How do I market age appropriate beverages to young people?

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Lesson PlanIntroduction: Introduce the students to the upcoming project. The students will be creating their own beverage; sports, soft drink, juice, etc. They will create a company and product name for the beverage and then use the Four P's of Marketing to create a marketing plan for their products. Students will also be required to make their marketing pitch align to middle school students. Their presentation should include information on why the beverage is appropriate for sale in middle schools in Forsyth County.

Classwork Assignment One:

Click on the following link, http://pear.ly/cbV_L. Use the video's, websites, and information to complete the following document;https://docs.google.com/file/d/0B0gI2AlGDJaJUDl1bHEybEZkYm8/edit?usp=sharing

You may type directly in the document. SUBMIT the document to the following DropBox: https://www.dropbox.com/sh/wgxgmlrbrdijviw/3-rQirqYZV

Page 14: Mini Lesson - Inquiry and Info Fluency

Lesson PlanProject Based Assessment:Students will use the information that they have learned in the previous lessons to create a Web 2.0 Presentation that they will present to the class. The presentation will cover the students new product, the Four P's of Marketing, and the reason why their beverages should be able to be sold in all middle schools.

Students will go to the following website and choose a web based presentation tool to create their presentation.http://cooltoolsforschools.wikispaces.com/Presentation+Tools

Students will use the following rubric for their project. https://docs.google.com/file/d/0B0gI2AlGDJaJdWM4NEYyd3dZclU/edit?usp=sharing