mini millenial driver training

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Post on 16-Feb-2017

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THE MINI MILENNIAL DRIVER TRAINING PROGRAMA g dangor

OBJECTIVES.Driver training program for millenials

MORE SAFETY, MORE FUN

Independence inaugerated with a car and driver skills

WHY MININEW MINI Cooper S

THE CAR WITH THE HIGHEST NCAP RATING IN ITS CLASSSAFESPORTYYOUTHFULL

target.

18 - 25

Bright

Independant

Young

LVERSCREATING

4

Action.To instill the importance of driving safely. To share driving basics practically.. To influence young adults to drive defensively and to create MINI Lovers

To embody the MINI drivestyle!

5

Training modules.Speed ManagementAdvanced Vehicle Control

Speed Management

Training modules.Defensive Driving

Partners.In order to leverage and bring in financial support private sector organisations targeting the same grouping will be approuched

The instiutions at which Millenials are either pupils or students will also act as a partner

Associations and Government bodies which focus on decreasing road fatalities will also be roped in.

Each entity will be assessed individually on contribution and in what form

Like my drivestyle

Gauteng SchoolsDiscovery InsureRTMCJMPDUniversitiesMobileOperator

, JCW .JCW . . Like my drivestyle : , ls gi, like ( , 8

activations roadmap.MMDP Program conceptSchools and UniversitiesOther contributingStakeholdersProgram Launch with Minister of Transport and School PrinciplesMirrored events at University grounds with partner giveways/signupsBriefing Sessions at schools with parents and kids with driver permit

Program rollout * X Scheduled Driver training days on modules above

MediaActivities

Culminating in the MINI Fun Run 5/10 km OrAn open track day with festivities and MINI Hotlaps and tutured drviing on circuit

9

LaunchING september 2016.