mini portfolio - nomad graphique · 2020-01-25 · mini portfolio business example 2: santander...

nomadgraphique

Mini Portfolio

Everything you can imagine is real

Picasso

Mini Portfolio Business Example 1: World Travel Awards

Press AdvertisingFull page adverts forMiddle East Awards

InvitationPromotional materials forWTA’s involvement at theWorld Cup Finals

One of our largest (and longest serving)clients is the World Travel Awards. A globalbrand used by many leading operators in theTravel Industry, the Awards take placethroughout the year in locations around theworld. We are involved in nearly all aspects oftheir visual media. Here is a brief selection ofsome of their work.

Official Programme96pp Official Programmesproduced for each event

Sponsor AdvertisingDPS Advert for Emirates Palace Hotel

Mini Portfolio Business Example 2: SantanderTraining MaterialsTeacher’s Notes, Activity Sheets andPowerPoint screens

Santander is one of the world’s largest banks and they invest heavily into socialprogrammes in partnership with organisations like the Citizenship Foundation.We have worked with Santander on booklets and training materials to helpyoung people better understand the world of personal finance.

Pocket-sized Money GuideBooklet for young people

Mini Portfolio Business Examples: Some recent work

Here is just a small selection of some recent workproduced for our business customers.

Horse WorldPresentation Materials

Dan TechnologiesCorporate Brochure in Englishand Danish

Global Snow ShowsMedia Pack for 2011 Shows

PetFaceBranding, illustration andpackaging for Pet Food ranges

Marketing FileWebsite, emailerand folderdesigns

Mini Portfolio Business Examples: Some recent work

Country PropertiesAdvertising/Brochure

Mini Portfolio Website design

Rockmill Wealth Management

Mini Portfolio Website design

Evergreen Press

Flinder Services

Crest Oil ProductsLogo Design/Branding

Mini Portfolio Young Person/Young Adult Example 1: The Citizenship Foundation

Citizens DayGuide booklet for enablingAuthorities to stage ‘Citizens Days’

Young Citizen’sPassport

Best-selling Guideto the Law forYoung People

Trouble for DannyResources for children with learningdisabilities about the legal systemand youth offending.

The Citizenship Foundation is a Education Charityproducing high quality materials and training on the law,democracy and citizenship. We work with them on manyprojects covering Youth-related schemes like the NationalYouth Parliament, Citizenship education materials andmuch more.

Mini Portfolio Young Person/Young Adult Example 2: University of Plymouth

The University of Plymouth is a top-ranked University and wehave produced many projects for them from academicpublications to promotional /informational projects aimed atschool leavers, overseas students and also undergraduates.

Faculty of ScienceDiscovery Event for school

leavers and parents

UpFrontThe University of Plymouth magazine

Faculty of SciencePromotional fold-out poster

Prospectus ConceptsCover design concepts for thePostgraduate Prospectus

Faculty of EducationPublicity for teacher training

Preview DayLanyard cards for Freshers’ Days

Mini Portfolio Young Person/Young Adult: Some recent work

QuakersA series of Exhibition panels for

travelling exhibitions into schools,colleges and community groups

Letchworth Street FestOfficial Programme for the

Garden City’s premier outdoor event, along with press

adverts, web graphics and posters/banners

Peninsula ArtsSeries of monthly posters for artsevents in Plymouth’s thrivingcommunity arts hub.

Phoenix CinemaMini Exhibition for younger audience

members, detailing the history ofthis classic cinema

Young Muslim LeadershipNetworkBooklet for Muslim students inhigher education

Here is just a small selection ofsome recent work produced withyoung people in mind.

Mini Portfolio Children & Families Example 1: The Heritage Foundation

The Heritage Foundation in Letchworth Garden City continues thepioneering work implemented by Ebenezer Howard and continuesto invest in the community through its many enterprises, includinga museum, a theatre, a cinema and a community farm.

Earth DayA community event

celebrating all thingsenvironmental

Broadway CinemaThe design of a new website for the famousArt Deco Cinema in the heart of town

Standalone FarmCompetition Flyer

First Garden CityHeritage Museum

Exhibition stands andpromotional materials

Mini Portfolio Children & Families: Some recent work

Letchworth FoodFestivalPoster designs and adcampaign for this familyevent

Pixmore SchoolProspectus

The Valley SchoolProspectus

Up On DownsLeaflet for support group

LetchworthArts Centre

QuarterlyWhat’s On

Leaflet

Hand in HandsHelp independent living

Christmas PromotionsAds and posters for Christmas Events

Mini Portfolio Children & Families: Evans Publishing

Evans Publishing produce lavishly-illustrated books for childrenthat are useful tools in the classroom. We have produced manycovers and page interiors for a wide range of their publications.

Animal FriendsA series of books for veryyoung readers

Shots SeriesNovels for 12 to 15 year

olds in the thriller andromance genres

StorytellersStories from theworld’s great faiths

Uncovering the PastSeries of books looking atpast civilisations

Science EssentialsA series of science bookscovering biology, physicsand chemistry.

Mini Portfolio Miscellaneous booklets and brochures

Mini Portfolio Miscellaneous booklets, magazines and brochures

Mini Portfolio Miscellaneous leaflets

Mini Portfolio Miscellaneous publicity material

Mini Portfolio Logos and Branding

MethodStatement

Imagination is more important than knowledge

Albert Einstein

1 Ensuring Value for Money

The most important thing inthe current climate isdelivering value for money,especially when budgets aretight.

Our first priority must be toknow how much you areprepared to spend on aproject. There is no pointsaying that all posterdesigns cost £XX, when onedepartment may be able toafford one price, andanother can only go to halfthat.

We will always give a typicalprice for a project, but weare always prepared to workwithin pre-defined budgets.Some jobs, for example may

have the budget to spendon more design conceptsand we can use that budgetwisely. Other jobs, however,may have very little scopefor initial concepts, butthrough focus on the briefwe can work within ashorter time frame toachieve something ofexcellent quality within yourbudget.

2 When is it needed by?

The next most importantquestion is the deadline.This is an area where wehave much expertise.

Once we know when yourequire the finished project,we liaise with the printproduction department tosee when the artwork isrequired to go to print. Wethen work out a timetable ofdelivering concepts thatgives you enough time toevaluate and feedback uponthem before we commenceupon the finished artwork.

Sometimes jobs come inthat are needed thatafternoon or by tomorrowlunchtime. No problem. We

are always flexible inreallocating resources withinour studio and we canalways move our schedulesaround to accommodateurgent artworks.

On many occasions we haveproduced leaflets, flyers andposters within hours ifrequired.

Best of all, we do not chargeany premium for a fastturnaround.

3 What is the medium?

Also at the outset we agreeon what the job is and howit is to be produced? Is itpart of an on-going series? Isit a 2-colour or 4-colour job?Is it a web-only project?

We ask all these questionsso that we are clear on whatis required. We also offer ourown suggestions – some outof creativity and some out ofbudget responsibility. Youmay ask for an 8pp leaflet,but we may feel a 6pp couldbe achieved and inconsultation with the printdepartment discover thatsavings can be made.

4 What is the audience?

Again this may well be in thebrief, but we check to makesure we know who theaudience is for a givenproject. Is this aimed at theyoung? Or the elderly? Dospecial considerations haveto be taken into account –say large point sized text forpeople with learningdisabilities? Is the documentbeing produced in anotherlanguage? Are theirquestions of ethnicity,diversity and equality thatneed to be reflected in thedocument and in theimagery used?

Method Statement

Understanding and interpreting the brief

We follow various steps inthe creative process. Theyare not written in stone –but they do give us a clearpathway through thecreative process and by thewhole team subscribing tothis process we alwaysensure that all options arelooked at, considered andimplemented.

It also allows us to have aconsistent creative process;one that does not deviate orget sidetracked and one thatenables deadlines to be keptand for clients to be kepthappy.

1 The Concept

The first thing we do is toFocus the concept. Weunderstand what the thingis and begin to formulate aplan of what it is we aregoing to do

2 Research

The next stage is to gathersupporting materials or towork with the clients on thecreation of a ‘mood board’.Working with the client atthis stage is essential. We gettheir invaluable input on thesubject matter, plus we getexamples of what theywould like to see or thingsthat have inspired them.We also look at: similar

projects by othercompetitors; colour options;films, video, TV, and otherforms of influence andinspiration; photo research;a look at the market ingeneral and what theaudience are currentlyresponding to.

To offer balance we alsosometimes offer an alternatevision. We even sometimesgo completely off-brief – ifthere is budget – to throwsomething new and unusualinto the mix.

3 Evaluation

When we have our researchtogether, we go through it indetail. Due to the closeworking nature of the team,most work is a collaborative

effort, with all teammembers adding theirthoughts and opinions intoa piece.

We highlight the stuff welike and understand why itworks. We also flag what wedon’t like and ensure weunderstand why it doesn’twork.

4 Establish a style

We start working byestablishing our style. Withthe details on audience andtone of voice agreed, westart getting concept ideastogether. As shown in thistender, we always like tocome up with a selection ofideas. Yes, this is oftentempered by budgetaryconcerns, but we like tothrow a few options into the

mix. We recently had arequest for a very quick andlow cost poster - we stillmanaged two very differentconcepts for the client toassess and decide upon.In establishing the style weask questions about colourand what they mean andquestions about theaudience. We check on thetone of voice. We startproducing visuals.

5 Visuals

Visuals can either be veryrough or they can bedetailed. Some clients knowhow we work and can seefrom a very rough draft howa concept will evolve,whereas other clients needsomething more polished.As cost is an issue, we adviseon this where possible.

We submit our concepts asPDFs for your consideration.PDFs are fast and easy tocomment upon anddistribute. If requested wecan produce hard copymock ups.

6 Final artwork

We always try to ensure youare left with sufficient timeto evaluate and commenton the designs. We then takeyour feedback and startcrafting the final artworkand then start liaising withthe printers for the delivery.

At this stage we doublecheck all corporateguidelines are met – andmany is the time we have totell clients that they areinfringing their own rules –and we will liaise with any

guardians of the brand tomake sure everything iscorrect.

All artwork is checked bysomeone else in the team tocheck for any errors(including typos) and toensure everything is fine forgoing to print. Another copyis submitted to the client forsign off.

We never charge extra formultiple amends. Our feesinclude ALL amends.

Our final rule is...Break the rules!

While a ‘roadmap’ is a usefultool for productivity,sometimes it helps to comeup with something different.It doesn’t always work - butas the saying goes: ‘if youdon’t shoot you don’t score.’

Method Statement

The Creative Process

During a budget job or anemergency deadline, thesecreative processes are slightlytruncated, but we are alwaysaware of:

• Budget• Deadline• Creativity• Innovation• Dialogue andcommunication with theclient.

What do you see?

www.nomadgraphique.com

mini portfolio - nomad graphique · 2020-01-25 · mini portfolio business example 2: santander...

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