Mobile UX trends

October 2014 – Gabriel Soares

Summary

2

- Interface- Spaces & Content- Colors- Pictures & Effects- Gestures- Animations- Features & Animations

Interface

3

Pure Guidelines

iOS Human Interface Guidelines https://developer.apple.com/library/ios/documentation/userexperience/conceptual/mobilehig/

Android Design http://developer.android.com/design/index.html

Windows Phone Design Principleshttp://dev.windows.com/en-us/design

Multi OS apps

Common elements and displaySpecifications on some dedicated OS elements

4FIFA iOS

5FIFA Android

6Le Monde iOS

7Le Monde Android

Spaces & content

8

Elements: Be more functionnal and simplify interfaces, removing unnecessart elements to focus on buttons/actions

Content layered: Interfaces will become more layered and taking full advantage of the Z-axis. More depth for the user experience. Always need to be linked with gesture and animations.

Circles: new trend on webdesign by using circles on the interface

Infographics: great way to represent information in a small space

9Airbnb

10Yahoo News Digest Tinder

11Check – Bills & Money

Colors

12

Typography : size ,coulour, bold:

First user impression More readibilityBranding

Monochromatic or minimal use of colours:

- To make tap zones very clear- To focus on content and not only on graphics

13Vine iOS

14Tinder iOS Uber iOS

15

Pictures & Effects

Blurred backgrounds : focus the user’s attention to the content by playing with the layers

Large images: benefit of the UX on phablets and HD resolutions. Attractive imagery remember the fact of having a real picture on the hand

16Rdio Gogobot Medium

17Flipboard Android

Gestures

18

Swipe: standard used now for many actions like Go back, open a side menu, like or delete an item

Microinteractions (double tap, long press, shake..) : try to provide a physical shortcut for an action

Users don’t want complex gestures (3 finger tap..)

19Mailbox iOS Google Now Instagram

Animations

20

Animations should captive users attention but should always have a motivation of experience. Never abuse on motion effects

Splashscreen

Loading pages

Pull to refresh

Transitionshttp://dan-silver.github.io/ElementTransitions.js/

21

Splashscreen

http://capptivate.co/2014/08/26/hyperlapse/

http://capptivate.co/2014/02/17/reporter/

Transitions

http://capptivate.co/category/patterns/transitions/

http://capptivate.co/category/patterns/transitions/page/2/

http://i.imgur.com/PAw22Gn.gif

http://i.imgur.com/wbIWuKD.gif

Pull to refresh

http://capptivate.co/category/patterns/pull-to-refresh-patterns/

Features & Innovations

22

Wearable : Google glass, Smart watches , wrist bandsNew approach of design: highly contextualised, main features, simple actions

Touch ID:Easy way to login, pay with the fingerprint

Contextual awareness : Coupons : help on loyalty program and on the mobile to storeBluetooth smart : Low energy Bluetooth

23

Kia Google glass Twitter Google glass

Maps Google glass

24

Amazon iOS 1Password iOS

25MLB At the Ballpark iOS

Extras apps

26

27Show you iOS

28Umano iOS

29Runkeeper

Find out more

• On https://techblog.betclicgroup.com/

We want our Sports betting, Poker, Horseracing and Casino & Games brands to be easyto use for every gamer around the world.Code with us to make that happen.

Look at all the challenges we offer HERE

We are hiring !

Check our Employer Page

Follow us on LinkedIn

About Us• Betclic Everest Group, one of the world leaders in online

gaming, has a unique portfolio comprising variouscomplementary international brands: Betclic, Everest,Bet-at-home.com, Expekt, Monte-Carlo Casino…

• Through our brands, Betclic Everest Group placesexpertise, technological know-how and security at theheart of our strategy to deliver an on-line gaming offerattuned to the passion of our players. We want ourbrands to be easy to use for every gamer around theworld. We’re building our company to make that happen.

• Active in 100 countries with more than 12 millioncustomers worldwide, the Group is committed topromoting secure and responsible gaming and is amember of several international professional associationsincluding the EGBA (European Gaming and BettingAssociation) and the ESSA (European Sports SecurityAssociation).