N01Minimal DesignOUGD301Ross Stantonwww.r-stanton0811.blogspot.com05.01.2011

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Brief:

Develope an identity and a quarterly publication that celebrates minimal design.

Concept:

Simplicity is good design.

Target Audience:

18 - 55 year old professionals/ young profesion-als who have exspendable income.

Tone of voice - Informative, profesional and so-phistikated.

Solution:

A simple well designed publication that allows the reader to casulay broise threw looking at the latest minimal design from around the world.

N02Minimal DesignOUGD301Ross Stantonwww.r-stanton0811.blogspot.com05.01.2011

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Close-up of mail tage

Design Direction:

The manual gives the impression of being more like a book than a magazine with chapters for each area of content. The manuals layout is very open, with plenty of white space that will allow the eye to absorb and not get lost in the page. The size of the publiction is small so it reduces hasle. It can be easily carried when on the move and can easily be placed in a small hand bag. This ties in well with the whole minimal theme.

Product Specifications

Size_ 185 x 235 ( Page )Pages_ 42, not including the front/back cover.Stock_Cover Gloss 120gsm, Pages 120gsm.Colours_Full Colour + Pantone 2707CFonts_Vectora LT Std Bold, Eurostile LT Std Medium, Demi & BoldPrint_Inkjet Covers, Laser Srinted Dupluxspreads.

Packaging:

White gloss bubble bagSize_ 250mm x 180mmWeight_190g

Content:

Photographs of minimal design within technology, furniture, arhitecture, fashion, graphic design and art; including information about the design and how to contact the designer.

N03Minimal DesignOUGD301Ross Stantonwww.r-stanton0811.blogspot.com05.01.2011

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Poster

01 Design Concept

The design had to be simple but also had to catch the attention of customers. The design carrys the preview of the latest issue and some of the forthcoming issues.

02 Design Context

The Magazine will be evelable by post or from the following shops - Magma Manchester & London, Do You Read Me? Berlin, Papercut Stockholm and Collette Paris. The poster will be displayed in the shops windows.

Poster Specification:

Size_ A2 - A3Stock_ 160gsm GlossColours_Redistration Black and Pantone 2707CFonts_Vectora LT Std Bold, Eurostile LT Std Medium, Demi & BoldPrint_Screan Printed.

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N04Minimal DesignOUGD301Ross Stantonwww.r-stanton0811.blogspot.com05.01.2011

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Design Concept

The magazine will follow the same grid and layout structure as the previous issue with the only slightest of changes being if it is extremely neciserry. Each issue will have a new geometric cover design with a new swatch colour.

Content:

01 Autumn_ The Brazilian BR House.

02 Winter_Chairs.

03 Spring_Vera Wang.

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N05Minimal DesignOUGD301Ross Stantonwww.r-stanton0811.blogspot.com05.01.2011

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01 Website:

The proposed website for Weiss will allow readers of the magazine to keep up to date with the latest news, interviews and minimal design. You will also be able to post appropriate comments about the latest updates and get in contact with other readers by subscribing to the magazine. Video’s will also be assessable on the site.

Readers who are using smart phones or tablets will be able to access the website.

02 Application:

A aplication for i-Phone and Blackberry Torch will be available to download through a smartphone or computer. This will allow you to browse the latest issue of the magazine plus you will be able to see exclusive photo’s and video’s that you dont get in the printed issue.

The format of the digital magazine will be page to page for the i-Phone but not for the Blackberry Torch.

03 Tablet Computer:

Similar to the smartphone aplication, the digital publication will be acessable to computer tablets such as the i-Pad, Kindle Ebook and HP’s Slate Windows 7.

It will be downloadable from i-books, Amazon Kindle and Issuu.

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