mining and monetizing the resources of the rab

36
RAB Radio Training Academy Mining and Monetizing the Resources of the RAB Nov. 11, 2009 Technica l difficul ties? Call: 800-232- 3131 Audio: toll- free anywhere in the USA. 1-800-244-2500 PIN code: 651206#

Upload: belden

Post on 24-Feb-2016

26 views

Category:

Documents


0 download

DESCRIPTION

Mining and Monetizing the Resources of the RAB. Audio: toll-free anywhere in the USA. 1-800-244-2500 PIN code: 651206#. Technical difficulties? Call:. 800-232-3131. Nov. 11, 2009. Presenting today:. Lynn Anderson. Radio Ink magazine “Most Influential Women in Radio” - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: Mining and Monetizing the Resources of the RAB

Mining and Monetizing the Resources of

the RAB

Nov. 11, 2009

Technical difficulties?

Call:800-232-3131

Audio: toll-free anywhere in the USA. 1-800-244-2500

PIN code: 651206#

Page 2: Mining and Monetizing the Resources of the RAB

• Radio Ink magazine “Most Influential Women in Radio” 2003, 2004, 2005, 2006, 2007, 2008, 2009

• 20+ years in Radio

• General Management / Senior Management– President, KIIS AM / FM, Los Angeles– Regional VP/GM / Metro Networks LA and Southwest– Chancellor, San Francisco

• KSAN Country • KNEW Country• KBGG Classic Hits • KABL Nostalgia

– LLC Cluster, Santa Rosa• KFGY Country • KXFX ROCK• KMGG Oldies • KSRO News / Talk

• General Manager of the Year – KIIS;• Broadcaster of the Year, AWRT

• CEO Broadcast Strategies: Mid / Small Market Radio / Advertisers

• Profiled in Tom Peter’s book Radio in Search of Excellence

Presenting today:

Lynn Anderson

[email protected] SVP

Consulting and Training

[email protected]

Page 3: Mining and Monetizing the Resources of the RAB

7AM – 5PM Central TimeOver 100,000 responses/yearSkilled consultantsCustom solutions

[email protected]

1-800-232-3131

Member Response

1-800-232-3131http://

www.rab.com

Select Radio Stations Channel

Page 4: Mining and Monetizing the Resources of the RAB

Sign in: First Time Users

• Input Master Credentials Master Username

Master Password

Page 5: Mining and Monetizing the Resources of the RAB
Page 6: Mining and Monetizing the Resources of the RAB

Complete info;

Use email for new Username;

and select a self-defined password

Opt-in for all three RAB

email publications

Page 7: Mining and Monetizing the Resources of the RAB
Page 8: Mining and Monetizing the Resources of the RAB
Page 9: Mining and Monetizing the Resources of the RAB
Page 10: Mining and Monetizing the Resources of the RAB
Page 11: Mining and Monetizing the Resources of the RAB
Page 12: Mining and Monetizing the Resources of the RAB
Page 13: Mining and Monetizing the Resources of the RAB
Page 14: Mining and Monetizing the Resources of the RAB
Page 15: Mining and Monetizing the Resources of the RAB
Page 16: Mining and Monetizing the Resources of the RAB
Page 17: Mining and Monetizing the Resources of the RAB
Page 18: Mining and Monetizing the Resources of the RAB
Page 19: Mining and Monetizing the Resources of the RAB
Page 20: Mining and Monetizing the Resources of the RAB
Page 21: Mining and Monetizing the Resources of the RAB
Page 22: Mining and Monetizing the Resources of the RAB
Page 23: Mining and Monetizing the Resources of the RAB
Page 24: Mining and Monetizing the Resources of the RAB

ActiveAction

Radio Station Page

Drop-down Menus

Page 25: Mining and Monetizing the Resources of the RAB
Page 26: Mining and Monetizing the Resources of the RAB
Page 27: Mining and Monetizing the Resources of the RAB
Page 28: Mining and Monetizing the Resources of the RAB
Page 29: Mining and Monetizing the Resources of the RAB
Page 30: Mining and Monetizing the Resources of the RAB
Page 31: Mining and Monetizing the Resources of the RAB

Index GraphMRI CUSTOM GRAPHS

Available only from Member Response: 800-232-3131

Page 32: Mining and Monetizing the Resources of the RAB

Index GraphMRI CUSTOM GRAPHS

Available only from Member Response: 800-232-3131

Page 33: Mining and Monetizing the Resources of the RAB

MRI CUSTOM GRAPHSStation Correlation Graph

Available only from Member Response: 800-232-3131

Page 34: Mining and Monetizing the Resources of the RAB

MRI CUSTOM GRAPHSStation Correlation Graph

Available only from Member Response: 800-232-3131

Page 35: Mining and Monetizing the Resources of the RAB

[email protected]

1-800-232-

3131

Page 36: Mining and Monetizing the Resources of the RAB

Mining and Monetizing the Resources of

the RABLynn Anderson

SVPRadio Advertising

[email protected]

THANK YOU!

Nov. 11, 2009