mining media group strategy
TRANSCRIPT
Christopher Huggins Michael Cunningham604.765.5595 604.913.0044
Working with you to secure
funding, & obtain analyst
coverage for
your resource company.
The mining industry today...
• Mining company investments and share
prices are at 10 year lows.
• Metal prices fluctuate wildly.
• Investor confidence is near historic lows.
• Companies are reducing all budgets to
conserve cash.
Investor indecision
• Very little differentiation.
• Highly technical reports & press releases.
• Poor understanding of property value and
opportunity.
• Industry reputation is (historically) poor.
Investors are looking for
companies they can trust.
The bottom line is:
Which information source is
trusted most by investors?
What do you think:
Credibility of Information
20
38
57
56
13
26
40
44
47
Corporate Ads
Corporate Communications
Company Employees
Business articles
Stock Analysts
2009
2008
2009 Edelman Trust Barometer: A 30-minute telephone survey was conducted
among 4,475 people in 20 countries on five continents between November 5 and
December 14, 2008, following the presidential election in the United States.
How do you gain
trust now?
• Speak to investors in plain English.
• Provide context for discovery.
• Communicate the value of your property.
• What makes your company unique?
• What this means for the investor.
Mining Media Group will;
LET ME SHARE OUR 3 STAGE PROGRAM:
1: Investigate
Strategic Consulting Analysis & Report• Media audit, PR & presentation review
• Understand your company’s story
2: Update
Create New Strategic Plan
Your company today + Mining Media Group
+ Corporate Goals = New PR Tools
3: Communicate
Media, Analyst & Fund Meetings• Prepare presentations & coaching
• Initiate Fund Manager & Analyst meetings
CommunicateUpdateInvestigate
We work with your executive team to deliver
powerful, persuasive presentations for
fund managers & analysts - by incorporating
modern presentation and sales practices into
your investor meetings.
We take your company
presentation from this...
...and help you look like this.
Mining Media Group helps you.
• Better use of marketing & advertising to
attract new investors, including online ads.
• Answer all media requests & provide you with
recommendations.
• Negotiate preferable rates/terms for media.
• Write press releases, create presentations.
How we work with you
1. Strategic consulting.
• Articulate your value
• What makes the company unique
• Communications & presentation plan
2. Initiate analyst coverage.
3. Set up meetings with fund managers.
4. Assist in raising capital.
Next Steps
• Begin analysis & media audit.
• Negotiate lower cost for advertising.
• Retainer for ongoing media management.
• Design new strategic messaging plan.
• Create new content.
• Facilitate meetings to initiate analyst
coverage, and raise capital.
Christopher Huggins Michael Cunningham604.765.5595 604.913.0044