mining relationships for gold 'final
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PerspectiveExamplesEncouragement
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Relationships
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?THEBIG
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Engage. Listen………. Sell later.
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http://thenextweb.com/au/2010/06/22/social-media-usage-worldwide-australia-brazil-lead-the-way/
http://www.internetworldstats.com/stats.htm
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What Americans Do Online - Neilson WireAugust 2, 2010
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Internet Marketing & Social Media
#1 Influencer in making buying decisions
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Just the facts
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•150 million US users
•50% log on EVERY DAY
•7 hours/month or 14 minute/day •130 friends
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• 450 million viewers
•2 billion views/day
•Every 60 days, more videos than 60 years of CBS, ABC, NBC
YouTube
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Wikipedia
• 360 million unique visitors
•32 million articles
• 90,000 editors
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• 105 million global users
• 300,000/day signing up
• 55 million tweets a day
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•75 million in 200+ countries
•38 million in US
•Executives from ALL Fortune 500 companies
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Entrepreneurs’
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PARETO PRINCIPAL
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• 40% don’t have a web site
• 47% don’t think Facebook, Twitter or even LinkedIn are beneficial
• 62% don’t use email marketing
• 81% not fully using social media
• 84% don’t do e-commerce
CitiBank Small Business Survey
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E3 Music SolutionsSarah Galvin
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Lori Mullen
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Linda Erb
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Tracy Higginbotham
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pro
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ophelia’s placeMary Ellen Clausen
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LinkedIN groups page
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Start thinking conversationsNot campaigns
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• Contact someone from WT
• Look at others
• Stay focused on your core business
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Find a fit and get good at it.
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Keep moving – take little steps
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