16-18 March 2010, Udaipur, Rajasthan

Ministry of AgricultureGovernment of India

MelaKissanKissan

KISSAN MELAIntroduction

Indian agriculture still remains the mainstay of the economy. I t contributes nearly one fifth to the GDP and provides livelihood to three fifth of the Indian population. In the recent past India in particular and world at large has witnessed an unprecedented i n c r e a s e i n f o o d p r i c e s a n d deceleration in the agricultural growth. It has thus necessitated for a close collaboration among farmers, scientists, NGO's, industries and other stakeholders for enhancing crop productivity and growth.

Kissan Mela at Udaipur, Rajasthan is an effort in the same direction. The Mela will bring together industry and other technology providers for threshold of farmers. It will bring awareness among farmers about latest developments in agriculture sector and thus choose the techno-logies that suit their requirements.

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Agri – input management

Agriculture marketing and commodity trade

Mechanization and Precision Farming in Agriculture

Explore possibilities of public private participation

IT in Agri Extension : Role of Corporate

Seeds and technology

Exploring public private partnerships

Issues in farm Credit and Insurance

Investment potential and Agribusiness opportunities in

Rajasthan

Government policy initiatives required for growth

Rural infrastructure and development in Rajasthan

Focus Areas

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Large agro products, technologies, and rural marketing exhibition

Participation of more then 30,000 progressive farmers

Crops, dairy, poultry and rural craft based films

Development and Investment meet on Rajasthan agriculture

Workshop of un-employed agriculture graduates

Daily farmers' workshop and quiz programs

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Seeds, Fertilizers and Pesticides Companies / Traders

Food Processing Companies

Animal Feed Companies / Traders

Cold Storage and Supply Chain Management Companies

Tractor and Agriculture Implements Manufacturing Companies / Traders

Machineries & Equipments companies / Traders

Packaging Companies & Agri Retail Companies

Public and Private Sector Banks as well as Other Financial Institutions

Consultants and Service Providers

Central & State Government Departments, Corporations and Officials

Progressive Farmers & Representative of Farmer Groups and Farmer's Organizations & Cooperatives

Heads of Agricultural Research and Extension Organizations

Policy Makers and Other Stakeholders from Union and State Governments

Experts/Representatives from Multilateral, Bilateral and Other International Organizations

Representatives from NGOs and State Agricultural Universities

Special Features or Attractions

Participants and Exhibitors Profile Stall Booking Rates

Space Participation Fee Size

(Per sq. mt.)

a) Covered Rs. 2,000/- 9 sq.mt.Furnished Stall

b) Covered Rs. 1,500/- 20 sq.mt.Un-furnished Stall

in Pavilion

c) Open Space Rs. 1,000/- 40 sq.mt.

Participation Min.

The Associated Chambers of Commerce & Industry of India (ASSOCHAM)Corporate Office: 1, Community Centre, Zamrudpur, Kailash Colony, New Delhi-110 048

Phone: 011-46550555 (Hunting Line) • Fax: 011-46536481/82 46536498E-mail: assocham@nic.in • Website: www.assocham.org

he Associated Chambers of Commerce and Industry of India (ASSOCHAM), India's premier apex chamber covers a membership of over 350 thousands companies and professionals across the globe and serving the nations since 1920.

As an apex industry body, ASSOCHAM represents the interests of industry and trade in various forums, serves as interfaces with Government on policy issues and interacts with counterpart international organizations as well as other Governments to promote bilateral economic relations.

Being a proactive and responsible chamber, ASSOCHAM gives suggestions to the Government for revitalization of agricultural sector, improvement in production and productivity, stepping up growth rates, enhancement of Farmer's income, etc. ASSOCHAM's New Delhi Declaration 2006 acknowledges the importance of innovation to agricultural development and affirms its commitment to advancing further the contributions of knowledge based industry to India's growth.

Some of the major agricultural research projects completed by ASSOCHAM in recent past are:

Agro-processing and Value addition in India; tracks the immense opportunities in Agri Processed and value added products 2009

Approach to Food Safety and Quality: Refining Niche in International Food Market 2009

Food & Agri Exports in India: “Defining the New Paradigm” 2009

Way to Organic Farming 2009

Perspectives of Food Processing

ASSOCHAM published a series of research studies targeting Food grain Sectors (Wheat, Rice, Pulses and Maize) and Edible Oil Sector in 2008

Green revolution – II: A Road Map 2007

Agricultural Scenario 2007

Study on Agri Export Zones- 2007

BT Cotton Farming in India 2007

Some of the major International and National Exhibitions & Summits organized by ASSOCHAM in the recent past:

Global Meet on Green Revolution-II, 2010

Organic India Pavilion , BioFach Germany, 2010

International Summit cum Exhibition on Food Processing & Agribusiness – emerging opportunities and strategic thrust areas for Industry (2009)

Food and Agri Exporters conclave (2009)th6 Global Knowledge Millennium Summit on Biotech and Nanotech for sustainable agriculture

(2009)

Food processing – Farmers Linkages (2008)

Linking Farmers to Superstore (2007)

Green Revolution II ( 2007)

AgriBiotechnology (2006)

For ASSOCHAM work in the other sectors kindly log on to

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www.assocham.org

About ASSOCHAM

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Dr. NeerajTel: 011-46550511 (Direct) • M: 9312344101

Mr. Nakul P. LakheTel: 011-46550510 (Direct) • M: 9958135866

Mr. Mohit GuptaTel: 011-46550511 (Direct) • M: 9013211351

For Participation Please Contact

Platinum Sponsor Rs. 4 lakhs

Gold Sponsor

Silver Sponsor

Rs. 3 lakhs

Rs. 2 lakhs

Sponsorships as under

CATEGORY AMOUNT