ministry of education business studies school board training sessions
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Ministry of Education Business Studies School Board Training Sessions. Curriculum Policy Documents Revisions of Curriculum – BMI and BMX Natalie Gerster, TVDSB May 2006. The Process. Examine board feedback – the good, bad, ugly For new marketing and new-to-marketing teachers - PowerPoint PPT PresentationTRANSCRIPT
Ministry of EducationBusiness Studies
School Board Training Sessions
Curriculum Policy DocumentsRevisions of Curriculum – BMI and BMX-Natalie Gerster, TVDSB-May 2006
The Process
Examine board feedback – the good, bad, ugly For new marketing and new-to-marketing teachers Identify overlap and redundancy – reduce number of expectations to
allow increased application Consider feedback from businesses/trades/colleges/universities Consider Destinations and Pathways Relate to Student profile
– Age appropriate– Skill level– Experience– Region – Access to resources to support curriculum– Hands on learning
Change in Course Titles
Alphabetic placement in school calendars ‘Marketing’ MARKETING Relevance to today’s secondary student
BMI
Current Title
Introduction to Marketing
Revision Title
Marketing: Goods, Services, Events
Event Marketing
Goal to relate to students’ interests Traditionally - product = goods and services Additional focus – events and ideas Event and idea marketing connection with
Entrepreneurial Studies
BMI
Current
5 units
15 overall expectations 67 specific expectations
Revised
4 strands
16 overall expectations 59 specific expectations
BMI
Current
Unit 5 – Career Opportunities
2 overall expectations 9 specific expectations
Revised
Part of Strand: Trends in Marketing
3 specific expectations
BMI
Current
Marketing Fundamentals
The Marketing Plan The Marketing Mix Trends in Marketing Marketing Career
Opportunities
Revised
Marketing Fundamentals
The Marketing Mix Trends in Marketing The Marketing Plan
Revisions to BMI Strand
Marketing Fundamentals
- Marketing concepts- Consumers and
competition- Market Research
Revisions: Marketing
Fundamentals- The Marketing Process- Consumers and
Competition- Marketing Research- Not-for-Profit Marketing- Global Marketing
BTA 3O: RevisedDigital Literacy Productivity Software Business Communications E-Business Information and
Communication Technology Ethics and Issues
Revisions to BMI Strand
The Marketing Plan- Marketing Plan Process- Marketing Plan
Revisions: The Marketing Mix- Products: Goods, Services,
and Events- Price- Place- Promotion
Note: Marketing Plan Strand moved – not deleted
Revisions to BMI Strand
The Marketing Mix- Product Positioning- Product Pricing- Product Distribution- Product Promotion
Revisions: Trends in Marketing- Information Technology in
Marketng- Issues, Ethics, and Social
Responsibility in Marketing- International Markets- Career Paths in Marketing
Revisions to BMI Strand
Trends in Marketing- Information Technology
in Marketing- Issues in Marketing- International Marketing
and the Global Marketplace
- Not-for-Profit Marketing
Revisions: The Marketing Plan- The Process- The Development- The Analysis
Revisions to BMI Strand
Marketing Career Opportunities
- Career Paths in Marketing
- Employability Skills
Revision:- No separate strand for
careers in marketing- Included in Marketing
Trends strand
BMI
Current
K – 35 expectations I/T - 18 C - 16 A - 13
Revision
K – 32 expectations I/T - 10 C - 22 A - 10
BMI – summary of revisions
Reduced number of expectations Numerous examples – suggestions Increased use of technology More hands-on activities – communications
and applications Direct appeal to clientele Chronological approach Culminating activity – The Marketing Plan
BMX
Current Title
Introduction to Retail and Services Marketing
Revision Title
Marketing: Retail and Service
BMX
Current
5 units
16 overall expectations 68 specific expectations
Revisions
4 strands
14 overall expectations 51 specific expectations
BMX
Current
The Marketing Process Elements of Retail and
Services Marketing Retail Systems and
Operations Career Opportunities in
Retail and Service Businesses
Revisions
Marketing Fundamentals Trends in Retail and Service
Marketing Retail and Service
Operations Marketing for Success in the
Retail and Service Sectors
Revisions to BMX Strand
Today’s Retail Environment- Today’s Retail Marketing
Environment- Retail Marketing- Globalization- Economic Systems- Culminating Activity
Competition- Personal Portfolio
Revisions: Marketing Fundamentals- The Marketing Mix- Consumers- Competition- The Buying and Selling
Processes
Revisions to BMX Strand
Retail and Services Marketing is for You
- Range of Careers- Skills- Finding the Right Fit- Getting Ready for an
Interview
Revisions: Trends in Retail and
Service Marketing- Information Technology- Types of Business- Issues, Ethics, and the
Environment- Global Trends
Revisions to BMX Strand
The Product- Types of Retailers and
Product Classification- Determining Price- Buying, Handling, and
Inventory Management- Distribution- Choosing a Location- Personal Portfolio
Revisions: Retail and Service
Operations- Inventory Control
Methods- Merchandise and
Service Presentation- Human Resources in
Retailing and Service
Revisions to BMX Strand
Elements of Selling- Promoting Retail Sales- Personal Selling and
Customer Service- Visual Display and
Store Design- Personal Portfolio
Revisions: Marketing for Success
in the Retail and Service Sectors
- Customer Service- Personal Selling- Career Search
Strategies and Employment Opportunities
Revisions to BMX Strand
Knowing the Consumer- Importance of
Marketing Research- Understanding the
Retail Customer- What is happening
today in the Retail Market Place and where are you going?
- Personal Portfolio
Revisions:
- Expectations included in other strands
- Less repetition/redundancy
BMX
Current
K – 42 expectations I/T – 18 C - 12 A - 10
Revised Revisions
K – 30 expectations I/T - 13 C - 15 A – 7
BMX – summary of revisions
Reduced number of expectations Less repetition/redundancy Numerous examples – suggestions Increased use of technology More hands-on activities – communications
and applications Appeal to “retail savvy” students