minor pro ppt 2

Changing attitude towards professional fashion education and its prospects .

Objective To find out the scope of professional

fashion education with respect to societal acceptance In tier 2 cities .

To check the congruency of professional fashion education with industry requirements.

Sub – Objective

To understand and analyze the merits and demerits associated with key professions in fashion industry.

SECONDARY (40%)

PRIMARY (60%)

• Books, newspapers, Internet, annual reports.

• Published data: Education source like reports, government sources

Quantitative data: • Survey (Person

administered –mall intercept surveys of customers,

• Qualitative Data:• Telephonic interview.• Depth interview of

experts in education field .

About Education

Education industry is one of the fastest developing sector worldwide, generating large scale revenues and employment.

The Global education industry is the second-largest industry after healthcare.

It had a market size of aggregated US$66.6 bn during FY11.

In India, Private professional institutes are expanding with a strong growth rate .

Source :www.researchandmarkets.com

Education in India

Education in India

Formal education

K-12

Higher education

Informal education

Coaching institutes

Pre-schools

Vocational education

Market size

Market Cagr (to 2012)

US$7bn16-17%

US$1.7bn19-21%

Private professional courses

Test preparation

PROFESSIONAL COURSES

What type of job would

make me happy

What courses do I need to take so

I get good job without wasting so much time

Should I go for professional

fashion courses

Professional courses

The education or curriculum designed, keeping in mind the need of a particular industry, courses like this are very focused and future oriented.

Have gained importance in the recent years, with the graph going high for job opportunities in the respective sectors.

Helps students to get trained and aware of the latest trends in the market and the respective work environments.

CONT…..

Can be in the form of degree or diploma certificates depending upon their curriculum and the time period.

Available in every field, few of the examples of courses are : Fashion Designing , fashion management , Event Management ,Hotel management etc.

IMPORTANCE OF PROFESSIONAL COURSES

Success is the catchword these days, the more victorious; more popularity one gains among its audience .

People these days are more excited about earning fame and glory as soon as possible.

With the globalization of the world, the need of the skilled labor is increasing.

Route to success is getting shorter with the opening up of varied prospects and fields.

Professional courses are available in every field (Fashion field ) Examples of courses are : Fashion

Designing , fashion management , Event Management , etc.

Professional fashion courses

MYTHS OF FASHION EDUCATION (AS A CAREER)

•Fashion is only for rich people .

•you won’t be able to launch your own Designer label or boutique?

•The reality is still many of us are not aware there are many job opportunities in the Fashion Industry and the designers are highly paid.

FASHION COURSES TEND GREATER SCOPE OF BRIGHT PROFESSIONAL CAREER

The changing scenario of fashion as a profession, many students do most of the courses in these areas.

Students can get proper training on correct guidance of the Fashion Institute.

The quality of the courses tends to focus on training.

All these can help students with confidence a lot and do get into a real industry.

Students can make a successful career as fashion designers, fashion consultants etc .

Students passed out from these colleges (nift ,nid etc ) have made successful career in fashion and are leading towards better prospects in future.

GLOBAL WORKFORCE REQUIREMENT

50% of population is below the age of 25 Global shortfall of 56mn skilled workers by

2020, India will have 47 million excess at that time.

But without proper education and training majority of these potential workers will not be employable.

Source: CLSA Research Report(APAC Markets), March 2008

FASHION JOB MARKET

Today the fashion and apparel industry has expanded far beyond one can think.

In today’s highly competitive world, the apparel industry has taken an effort to see that each department is run effectively, thus the requirement for expert professional for each department has increased.

BASIC ORGANIZATION OF APPAREL INDUSTRY

Fashion Research and Analysis Design and Product

Development Production Sales All these departments require a

team of dedicated of professionals, working globally and contributing for the growth and development of the apparel industry.

Jobs in fashion field

Designer Merchandiser Fashion technologist Fashion research & development

professional Fashion communication professional Fashion consultant Model etc

About designer

Fashion Designers are dedicated to clothing and life style accessories which are created for a certain group of people within the cultural and social influences of certain period of time or season.

Levels of

designers

Design Director/ Head DDesign Director/ Head Designer

designation Work detail Skill required qualification

Design Director/ Head Designer

Highly creative Designer who heads the design team.

Posses merchandising background, technical skills, fabric sourcing knowledge, and ability to communicate with sales.

Masters in Design Masters in Fashion Technology

B.A in Fashion


designer Assists the Head Designer.

Responsible for concepts, sketches, fabric, and trends. Oversees all aspects of a design room, including design assist.

Must know the current market and competition

Masters in Design

Masters in Fashion Technology

B.A in Fashion

Designer

Associate Designer


Associate Designer Formerly an assistant designer, but not yet ready to be a designer.

Works together with the Designer on all aspects of design.

Should have technical knowledge, fabric/ trims searching skills, good aesthetic and sketching ability for presentation boards. Must have good verbal / communication, organizational skills.

Masters in Design


B.A in Fashion

Diploma in Fashion Design

Diploma in Fashion Technology

Assistant Designer


Assistant Designer Works together with the associate designer or with the designer. Shop trims, fabrics .Makes appointments and some time accompanies the associate designer/ designer on client meetings.

Should have a technical background in the studies of fashion.

Should have a clear idea about Design development process.

Masters in Design

Masters in Fashion technologyB.A in fashion

Diploma in fashion design

About Merchandiser

Merchandisers work with all departments in a company like management, design, production, and sales –to make sure the finish product is executed correctly done on time.

The design staffs ordinary gets its direction from the merchandiser. There are different designations the merchandisers have according to their responsibilities.

Levels of

merchandisers


Vice President of Merchandiser/Design

Works with sales, design, and production dept. Conducts buy meetings and manage sample approval process, store communication and order follow-ups.

Must have Technical knowledge and expertise in design, merchandising, product development, sales and production.

Able to understand and identify new and upcoming trends and be knowledge of fabric source .

Master in Merchandising & Management

Masters in Fashion Management

Masters Fashion Technology

BFtech. (Apparel production).

Vice President of Merchandiser/Design


Associate Merchandiser

Assists the merchandiser

Must have a strong organizational, verbal, and communication skills.

Should also have a good colour sense, analytical skills, and knowledge of garment construction, costing, and fabric sourcing.

Masters in Fashion Management

Masters Fashion Technology BFtech.( Apparel production) Bachelors in Fashion Design

Associate Merchandiser

Designation Work detail Skill required qualification

Assistant Merchandiser

Entry –level position assisting the merchandiser.

Follow up communication like mails, faxes etc.

Must have a strong organizational, verbal, and communication skills, as well as good colour sense and fabric knowledge.

Master in Merchandising & Management Masters in Fashion Management Masters Fashion TechnologyB Ftech.( Apparel production) Bachelors in Fashion DesignDiploma in Fashion Design/Technology

Assistant Merchandiser

About Fashion Technologist Fashion technologist’s excel in

understanding integrating the areas of technology and management for apparel manufacturing and develop capability to offer strategic solutions.

Levels of fashion

technologist


Pattern maker Making patterns for different sizes and knowledge of grading.

Pattern making is done both manually and on computers.

Knowledge of sizes for different categories (ladies, children, men’s) for different markets (UK, USA, UAE, India).

Masters in Fashion Technology BFtech.( Apparel production)Bachelors in Fashion DesignDiploma in Fashion Design/Technology

Pattern maker


Technical Designer/spec-tech

Working on latest software for pattern making.

Must have strong pattern making fit and grading experience.

Production development background and ability to work with key accounts essential.


Fetch.( Apparel production)

Bachelors in Fashion Design

Diploma in Fashion Design/Technology

Technical Designer/spec-tech


CAD/Operator Working on latest design software for designing and creating digital portfolio of the company.

Must have flat sketching ability, good colour sense, and verbal communication skill. Knowledge of various computer-aided design (CAD) systems mandatory.

Bachelors in Fashion communication

BFtech.( Apparel production)

Bachelors in Fashion Design

Diploma in Fashion Design/Technology

CAD/Operator

About Fashion Research & Development Professionals

A position added by some of the larger forecast companies, garment manufacturers and private level companies to assist the designer.

The apparel industry has a strong need of experts in fashion research and forecasting for every merchandise category.

Levels of fashion

research & development

professionals


Colourist Responsible for preliminary approval of lab dips, knit downs, handlooms, and strike offs to ensure that all colour match the colour standards.

Must have textile knowledge and an excellent eye for colour

Masters in Design Masters in Fashion TechnologyB.A in FashionBachelors in Fashion communication

Colourist


Fashion Forecaster

Research, studying trends are forecast Fashion apparels and textiles for every seasons

Must have good knowledge of changing trends.

Masters in Design

Masters in Fashion Technology ,

B.A in Fashion ,


Fashion Forecaster

About Fashion Communication professional

Specialized knowledge of communicating through different media such as print, electronic, digital, web and audio-visual media.

Having good understanding of web and multimedia design, computer graphics, illustration, product design, exhibition design, visualizing and art direction, typography and photography.

Levels of fashion

communication

Professionals


Fashion Stylist A stylist is an expert who uses art and science to make people and objects look good in order to make a statement.

Should have a good aesthetic sense. Knowledge of a Fashion international trends

B.A in Fashion


Fashion Stylist


Fashion Photographer

Conducting photo shoot of garments, collections for Design houses, Designers, Magazine, Portfolio.

With the knowledge of still shooting traditional film on location, a fashion photographer should have up-to-the minute knowledge of digital workflow from capture to post production with everything being available to clients ‘in-house.

Courses in photography


Fashion Photographer


Fashion Journalist

Writing articles on current Fashion events, fashion designers, brands etc.

Knowledge of History of Costume,

Fashion forecast, Fashion trends,

Fashion Designers and their work.

Fashion journalism


Fashion Journalist


Fashion Editor Selecting articles and planning for publishing of Fashion Magazines

Masters in Design


B.A in Fashion


Fashion Editor

Fashion consultant

• A fashion consultant is a person who specializes in wardrobe and makeup improvement.

• Help clients make clothing style choices appropriate to a variety of social situations, including personal and business settings.

• Offer related services, such as color and style advice, and shopping tips.

Fashion consultant

Designation Work detail Skill required Qualification

Fashion consultant

Helping the customer find the best clothing for them.

Education , Have an eye for fashion , appearance should be impeccable at all times, understand good customer service

Bachelor's degree in fashion, textiles or marketing at a major college, or

experience of retail etc.

Fashion models

Sometimes called a mannequin. A person who is employed to

display , advertise and promote commercial products ‘or ‘ to serve as a subject of works of art .

Fashion models

Designation Work detail Skill required Qualification

Fashion model

Promote clothing and accessories to fashion buyers, customers and the media. You might model items in fashion shows, or in photographs for catalogues, magazines, newspapers and advertising campaigns.

model must be photogenic , able to walk and move gracefully, must be able to network with clients and gain a positive reputation , able to withstand various working conditions ( wear bikini in cold conditions)

Ages of 15 and 19 years of age, least five foot eight inches tall, and no more than six feet tall, must be super thin – no more than 105 lbs at five foot eight inches to no more than 115 lbs at six feet tall. , breast size must be a 34B or smaller.

Top schools and institutes of India

National Institute of Design National Institute of Fashion Technology National Institute of Fashion Design(NIFD) Northern India Institute of Fashion

Technology,(NIIFT) The Bhawanipur Gujrati Education

Society Anima Institute of Fashion Birla Institute of Liberal Arts and

Management Sciences (BILAMS)

ADVANTAGE & DISADVANTAGES OF FASHION DESIGNING FIELD

Long Hours Daily Chores Competitive and Locations Low Starting Salaries

ADVANTAGE & DISADVANTAGES OF FASHION MERCHANDISING FIELD FLEXIBLE WORK WORK WITH PEOPLE DISADVANTAGES INCOME RESPONSIBILITIES

ADVANTAGES & DISADVANTAGES OF CAREER IN FASHION CONSULTANCY ADVANTAGES An fashion consultant is a very flexible

career and one that you can take up at any age .

Being an fashion consultant gives you the option to be independent, working from home or studio.

The job has huge personal rewards as you are helping someone feel good about themselves and improving their image.

Continued ….

DISADVANTAGES The job can be stressful at times and you

need to learn to work with all manner of people, some more demanding than others. “At times pumping up someone’s ego can be emotionally draining .

The downside of working as a fashion consultant expert is that the specialist has to work with demand and ensure that the work is achieved as per the client’s need .

Advantages and Disadvantages of Modeling Career

Advantages : Being a model is traveling and a good

chance to see beautiful countries of the whole world.

(not for every model)

Develop communication skills very well during career and traveling to different countries.

Have a chance to meet very famous people in all over the world.

Continued …..

Disadvantages : Models career is hard and sometimes

depressing. ( situation -invited to participate in 3 big castings the same day.)

Parents are Important in Their Child’s Career Development

Children rank their parents as the most important people when it comes to helping them with career decisions(according to several studies ) .

Find Out About Careers“What jobsmight make my child happy?”

Identify Skills “What is my child good at and what skills & courses are needed?”

Find Training “Where can my child get the training he/she needs?”

Changing mindset of parents towards newer career options

•Previously the parents educated their children mostly for government services .• Due to influx of multinational companies ,where they give fat salary , the mindset of parents are gradually changing .•Now educate their children in technical lines ,so that they would be able to get good jobs in multi-national companies .

Road map

Primary Research Expert interviews and Personal

Interviews of parents(Descriptive ) . To identify aspects shaping attitude

(both positive and negative ) toward professional fashion Education

To map changing attitude of parents toward professional fashion education.

To map changing attitude of youngsters toward professional fashion education.

PRIMARY RESEARCH

SAMPLE SIZE-50

Have you ever seen advertisement about fashion courses

93%

7%

response in%

yesno

The chart clearly shows that most of the people have seen advertisement regarding of fashion courses .

Do you know about courses offered for fashion

93%

7%

response in%

yesno

Approximately 93 % of people know about courses offered for fashion .

Name the institute that offer courses for fashion industry

0

40

80

10093.3

8066.7

response in %

All the respondent are aware of at least 1 institute which offer fashion education , while more than 6o % people know about 4 famous institute

Attitude towards the fashion courses and fashion professional?

Fashion courses are highly expensive

7%

53%20%

20%

response in %

strongly agreeagreeneither agree nor disagreedisagreestrongly disagree

Most of the respondents think that fashion courses are highly expensive.

Fashion courses are meant for girls

9%5%

22%

64%

response in %


Approximately 64% respondents are disagree on the point that fashion courses are Only for girls .

Fashion courses lead to bright future

13%

53%

20%

13%

response in %


Approximately 54% respondents are agree on the point that fashion courses lead to bright future .

Fashion professionals are highly paid

14%

42%

28%

14%1%

response in %


Approximately 43% respondents are agree on the point that fashion professionals are highly paid .

Fashion courses are very glamorous

39%

46%

7% 7% 1%

Response

strongly agree agreeneither agree nor disagree

disagree

disagree

Most of the respondents are positive on the point that fashion courses are glamorous .

Fashion courses are mass accepted courses

0%20%40%60%

response

How do you consider fashion courses

26%

59%

13%1%

response in %

regular courseprofessional coursevocational courseother

Around 59 % respondents consider fashion courses as professional courses .

Which of the industries you think may be related with fashion courses

response in %Textile and Gar-ment manufactur-ing industry

Apparel Retailing and Export

Non – garment Re-tail industry

Export and Import of textile and ap-parel

Organizing Fashion Shows

Fashion Styling

Fashion Photog-raphy

Other

Around 43 % respondents relate fashion courses with apparel retailing & export industry.

What courses you think are offered under fashion education

32%

14%

29%

25%

Response

apparel designing Leather designingRetail / fashion Management

Fashion Technology

other

Around 32 % respondents think apparel designing ,14 % respondents think leather designing ,29% respondents think retail/fashion management & 25 % respondents think fashion technology come under fashion courses.

Will you advice to your friends for fashion courses

70%3%

26%1%

response in %

yesnoprobably yesprobably noundecided

Around 70 % respondents will advice to their friends for fashion related courses .

Ranking for the reasons for recommending fashion courses to friends in order of preference. (1=least imp, 5=most imp)

Fashion courses are very new

18%

40%

28%

14%

most important2nd most important3rd most important4th most importantleast important

Around 40 % respondents are neutral on the point that fashion courses are very new , and because of its newness they (respondents ) will recommend these courses to their friends .

Response

Fashion courses open number of opportunities

0

20

40

Chart Title

response in %

According to 40 % respondents the most important factor to recommend fashion courses to their friends is the number of opportunities it (fashion courses ) creates .

Fashion courses are getting popularity

0204060

Chart Title

response in %

According to 50 % respondents the 2nd most important factor to recommend fashion courses to their friends is the gaining popularity of this field .

Fashion courses are job oriented

mos

t im

porta

nt

2nd

mos

t im

porta

nt

3rd

mos

t im

porta

nt

4th

mos

t im

porta

nt

leas

t im

porta

nt0%

20%40%60%

response in %

response in %

According to 60 % respondents the 3rd most important factor to recommend fashion courses to their friends is that these courses are job oriented .

Fashion courses bring respect & esteem in society

mos

t im

porta

nt

2nd

mos

t im

porta

nt

3rd

mos

t im

porta

nt

4th

mos

t im

porta

nt

leas

t im

porta

nt0

20

40

Chart Title

response in %

Around 45 % respondents think that the 4th most important factor for recommending fashion courses to their friends is respect & esteem associated With these courses.

If you will not recommend your friends about fashion courses reasons can be

response in %

Fashion courses are not mainstream course

Fashion courses are Expensive

Fashion Courses not lead to well paid job

Fashion courses do not bring respect and esteem in so-ciety

other

Around 22% respondents think fashion courses are not mainstream course , 39% respondents think fashion courses are highly expensive , 32 % think fashion courses not lead to well paid job & because of these issue s ,they (respondents)will not recommend fashion courses to their friends .

Findings

Most of the people have seen advertisement regarding of fashion courses .

Most of people know about courses offered for fashion .

All the respondent are aware of at least 1 institute which offer fashion education , while more than 6o % people know about 4 famous institute.

Attitude towards the fashion courses & fashion professionals

Most of the respondents think that fashion courses are highly expensive .

Cont………….

Most of the respondents disagree on the point that fashion courses are Only for girls .

Most of the respondents agree on the point that fashion courses lead to bright future .

Most of the respondents agree on the point that fashion professionals are highly paid .

Most of the respondents are positive on the point that fashion courses are glamorous .

Most of the respondents disagree on the point that fashion courses are mass accepted courses .

Cont…………

Most of the respondents consider fashion courses as professional courses .

Most of the respondents relate fashion courses with apparel retailing & export industry.

Apparel designing dominates the courses which are offered under fashion education .

Most of the respondents will advice to their friends for fashion related courses .

Cont………… Ranking for the reasons for recommending

fashion courses to friends in order of preference:

Most of the respondents are neutral on the point that fashion courses are very new , and because of its newness they (respondents ) will recommend these courses to their friends .

According to majority of respondents the most important factor to recommend fashion courses to their friends is the number of opportunities it (fashion courses ) creates .

Cont………

According to majority of respondents the 2nd most important factor to recommend fashion courses to their friends is the gaining popularity of this field .

According to most of respondents the 3rd most important factor to recommend fashion courses to their friends is that these courses are job oriented .

Around 45 % respondents think that the 4th most important factor for recommending fashion courses to their friends is respect & esteem associated With these courses.

Cont…………

According to most of the respondents( who won’t recommend fashion courses to their friends ) fashion courses are expensive & not lead to high paid job, therefore they will not recommend these courses to their friends .

Conclusions

Fashion courses are gaining popularity day- by –day .

In earlier days fashion courses were considered as the course which were only for girls but now definition has been changed.

It is clear from the research that fashion courses are glamorous, lead to bright future and fashion professionals are equally good paid as those of other sectors , so because of these reasons there are more numbers of people who are joining fashion courses .

Cont………….

Fashion courses are still not considered as mass accepted courses .

The research highlights that the respondents relate fashion courses with apparel retailing & export industry.

The research also highlights that the Apparel designing dominates the courses which are offered under fashion education .

Cont………..

People will recommend fashion courses to their friends/relatives etc ,because of the following reasons:

number of opportunities associated with these courses .

Gaining popularity of these courses . Job oriented nature of these field .

Cont……….

Most of the respondents are neutral on the point that fashion courses are new & these courses bring Respect & esteem in the society .

Most of the respondents( who won’t recommend fashion courses to their friends ) fashion courses are expensive & not lead to high paid job.

The research also highlights that the perception of parents /people have been changing regarding of fashion courses .

Cont ………..

professional fashion education in tuned with industry requirements.

Fashion industry is very dynamic and yet evolving so fashion education is also updated with latest development and so it is attracting young talent and with allowance of FDI it is expected to grow exponentially

So it can be derived from research that attitude toward fashion education is continuously improving .

Suggestions

Creating more awareness among people regarding fashion courses , fashion institutes ,It is necessary to make this field more popular & attractive in the eyes of people .

Fashion Courses are supposed to be expensive so courses must be designed in cost effective way, so that it can be affordable for aspiring students .

Fashion courses should be promoted in such a way that it can shape the perception about glamour element related with these courses in positive manner.

Thank you…………..

Bibliography

www.everonn.com www.Ehow.com www.Wiki.com www.researchmarket.com

http://www.everonn.com/

http://www.ehow.com/

http://www.researchmarket.com/

minor pro ppt 2

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