Contents

About Me..............................1

Hammersmith Project..............................2

The Mount Pleasant Site Proposal..............................34

Name: Minruining YuDate of Birth: 19-04-1992Address: Jinhuayuan Garden A-13-18, Guiyang, GuizhouPhone: 13985456470Email: minruining.yu@outlook.com

Education:

Job Experience:

IT Skills:

Personal:

2010-2012: Xi'an Jiaotong-Liverpool University Bachelo. Urban Planning & Design2012-2014: University of Liverpool Bachelor. Urban Regeneration & Planning 2014-2014: Universty College London Master. Urban Design & City Planning

JUN 2013-SEP 2013 Intern, Urban Planning & Design Institute of Guiyang, China.

PhotoshopIllustratorIndesignSketchupAuto CADMicrosoft (Office PPT Excel)

About Me

1

Hammersmith Project

Site Analysis

2

Shepherds bush

Holland Park

Earls Court

Parsons GreenFulham

Barnes

Chiswick

Bedford Park

Shepherds bush

Holland Park

Earls Court

Parsons GreenFulham

Barnes

Chiswick

Bedford Park

Site Location

Site Analysis

3

Shepherds bush

Holland Park

Earls Court

Parsons GreenFulham

Barnes

Chiswick

Bedford Park

Site Location

Site Analysis

4

Figure Ground & History Analysis

Site Analysis

5

1870 1890

1930 1950

1970 Today

Site Analysis

6

A4

Metro Way

Access Point

Primary Road

Secondary Road

Cul-de-sacs

Singel way Primary Road

Singel way Secondary Road

Singele way Cul-de-sacs

Tube line

A4

Primary road

One-way primary road

Secondary Road

One-way secondary road

Cul-de-sac

Connection between cul-de-sacs

Main access point to the area

50 150mN

Transport Analysis

Site Analysis

7

Bus Station

A4

Metro Way

Pavements

Cycle lane

Underground Station

Cross Road

Underpass

Tube line

A4

Pedestrian-friendly routes

Bus stop/station

Cycle lanes

Crossroad

Tube stop

Underpass

50 150mN

Transport Analysis

Site Analysis

8

0-2 Floors

9-11 Floors

6-8 Floors

3-5 Floors

11 floors 2 floors

50 150m

N

Building Height

Site Analysis

9

SECTION A

SECTION B

SECTION C

25 100m

100 500m

N

Section

C

B A

Site Analysis

10

Residential

Industry > Storages

Mixed use > Retail + Residential

Community Service > Religious

Community Services > Schools

Community Services

Leisure > Open Space

Leisure > Amusement

Transportation Hub

Community service > Community service > ResidentialMixed use > Retail + Mixed use > Retail + Industry > OfficesIndustry > Storage Leisure > AmusementLeisure > Open SpaceCommunity Services Transportation

50 150mN

Land Use & Street Activity

Site Analysis

11

PEDESTRIAN COUNT

SWAN PUB

Lyric Square

Mall Entrance

Apollo

ChurchResidential Cul-De-Sac

Park

TownHall

Eating

Running

Chatting

Walking Shopping

Biking Walking a Children playing

Children scootering

Walking with a stroller

Waiting for a bus

Sitting

Site Analysis

12

Social Issues

300 PEOPLE PER HECTARE

1 PERSON PER HECTARE

AVERAGE LONDON DENSITY52 PEOPLE PER HECTARE

AVERAGE H&F COUNCIL DENSITY111.2 PEOPLE PER HECTARE

300 people/ha

avg. LBHF density111.2 people/ha

avg. London density

POPULATION DENSITY

STUDY AREA

LONDON

Less than 1%1-1.9%1.9-2.9%

More than 3%

ETHNICITY

Site Analysis

13

0

25

50London

H&F

Study area

HOUSEHOLDS

HOUSING PRICES

London

H&F

Study area

AGE

0

10

20

30

40

16 to 24 25 to 34 35 to 54 55 to 64 65 up

LONDON

HAMMERSMITH & FULHAM

STUDY AREA

0

500,000

1,000,000

1,500,000

LONDON

HAMMERSMITH (W6)

Social Issues

Site Analysis

14

Good>Food

Good>Nature

Bad>Pollution

Bad>Foul odor

50 150mN

Smell Map

Site Analysis

15

Fast pace

Medium pace

Slow pace

Stagnation

Pace Map

50 150mN

Site Analysis

16

Active frontageInactive frontageBarrier

Vista

Landmark

Tree defining a place

Space with potential

Cleaning needed

Out of scale50 150mN

Townscape Notation

Site Analysis

17

Serial Vision

12 3 45 6

7891011121314

1516

20 21 22 2324

25

26

19

18

17

6

16

19

26

1

7

2 5

8 9 10 11 12 13 14 15

17 18

20 21 22 23 24 25

3 4

Site Analysis

SWOT Analysis

18

STRENGTHS & OPPORTUNITIESCONNECTIVITYTRANSIT HUBENTERTAINMENTRETAIL

LISTED BUILDINGSNATURAL RESOURCES

DOWNTOWNAIRPORT

WEAKNESSES & THREATSDISCONNECTNO PLAYSPACEBIKING PATHSTRASHNOISEDEAD ENDTRAFFIC

Site Analysis

Plan Objectives

19

Design Concept

20

The plan outl ined in this document aims to improve the neighbourhood of Hammersmith through increased mobility and connectivity. In our initial analysis of Hammersmith, transportation was identified as a important theme. While the area is well connected to other areas of London through the Underground and the A4, the neighbourhooditself is disjointed and difficult to navigate.

In order to improve connectivity in the neighbourhood, valuable resources in the area were identified. The SWOT and additional analysis determined a number of important spaces in Hammersmith, such as Ravenscourt Park, Furnival Gardens, King Street, and Hammersmith Station. These locations, while geographically close, were often difficult to travel between due to overcrowded roadways, the presence of the A4, and a series of walkways and subwayslined with inactive frontage. The goal was to link these desperate landmarks by providing new spaces for walking and cycling, and ag r e e n c o r r i d o r t o m a k e t h e neighbhourhood feel cohesive while creating an obvious path that leads people to new and exci t ing areas within Hammersmith. As part of these improvements, three major changes will also be implemented along the Hammersmith

Pedestrain Zone

Design Concept

21

Branding the area with new logo

Reconnect this area by transport redistribution

Proposal

22

Masterplan

Proposal

23

Legend

Main road to study area

New road

Reinvited road (one-way to double-way)

Access point

Reinvited road (Bus & local residential car only)

N

Main road to study area

New 2-lane road Redefined road (Bus and residents cars only) Redefined road (One-way to

Access point

Parking site

Transport Redistribution Proposal

Proposal

24

Crossing Redesign

Proposal

25

Sections

Proposal

26

Green Corridor Proposal

Proposal

27

Green Corridor Proposal

Proposal

28

Lyric Square Intervention

Proposal

29

Alleys Intervention

Proposal

30

The Town Hall Anti-Cafe will allow visitors to pay a fixed amount of money per hour to access unlimited wifi, coffee, and kitchen facilities. Based on a successful example opened in Shoreditch at the beginning of 2014, the Town Hall Anti-Cafe is a place where you can spend time without being urged to buy something. It is a nice alternative to the retail hub fame built around Hammersmith, and fosters communicationbetween users, exchange of information and knowledge spillover, which could benefit the start-ups mentioned on page 42. The anti-cafe could also be a source of revenue for the council, as the space can berented out for large events such as concerts or conferences.

Named after the Nobel prize Polish poet Wislawa Szymborska to celebrate the Polish culture and community that historically inhabits Hammersmith, this square hosts a large green space and a variety of seating. The green corridor will surround the perimeter of the park with hammocks strung between the trees. Additional green sculptural seating will also be provided in the square. This location is ideal for small-scale exhibitions showcasing local history and artists. For people queuing to do business at the Town Hall, this square could serve as a outdoor waiting room, an icon of the new, greener Hammersmith.

TOWNHALL ANTI-CAFE WISLAWA SZYMBORSKA SQUARE

Town Hall Intervention

Proposal

31

Furnival Gardens Intervention

Proposal

32

New Opportunity Areas Proposal

Community service > Religious

Community service > School

Residential

Mixed use > Retail + Offices

Mixed use > Retail + Residential

Industry > Offices

Industry > Storage

Leisure > Amusement

Leisure > Open Space

Community Services

Transportation

Proposal

33

New Opportunity Areas Proposal

The Mount Pleasant Site Proposal

Site Analysis

34

Site Location

Site Analysis

35

Site Context

Site Analysis

36

Figure Ground & History Analysis

Site Analysis

37

Figure Ground & History Analysis

Site Analysis

38

Transport AnalysisRail Stations in Walking Distance

Motor Vehicles per 10 People

Site Analysis

39

Transport Analysis

Bus Routes and Cycle Docks

Site Analysis

40

Building Height

A

B

DC

Site Analysis

41

Section

Site Analysis

42

Land Use

Site Analysis

43

SWOT Analysis

Site Analysis

44

Social Issues

Site Analysis

45

Policy and Community Response

Design Concept

46

Plan Objectives

Design Concept

47

Scheme 1 Design Concept

Design Concept

48

Scheme 2 Design Concept

Design Concept

49

Scheme 3 Design Concept

Proposal : Scheme 1

50

Proposal : Scheme 2

51

Proposal : Scheme 3

52

Proposal : Final Proposal

53

Proposal : Final Proposal

54

Proposal : Final Proposal

55